Write a 7 - 10 word elevator speech and say it out loud 30 times today.  Many people talk about a 30 second elevator speech but most people find that too hard to do.  It also makes people uncomfortable since it can seem so canned and sales-like.

So today, in a very concise yet provocative way, let people know what you do for others in only 7 – 10 words.  With your elevator speech, you will want to speak it not from the perspective of who you are but what you can do for your clients/customers.  Examples are provided below.

Since the spoken word is different than the words we read it’s vital that you practice this out loud.  As you do, you’ll notice subtle changes will get made to your elevator speech.  Make note of them and continue to practice until it rolls off your tongue with no effort.

You may even want to record your elevator speech and see how you sound.  Does it sound right?  Do you need to change your tone?  The key is to have it be so natural when you speak it out load that people will respond well.

Today you also need to look in the local newspaper and local business journals for upcoming networking events and prepare to attend.  You can find your local business journal by doing a search on Google.  This is an upcoming post so we want you to be prepared with a place to go.    When you attend it will be the perfect place for you to debut your elevator speech!

Examples: (a few of these will be 11-12 words…the goal is to say it quickly and easily.)

Hair Stylist:  “I help men and women look and feel fantastic.”

Mortgage Broker:  “I help people buy their dream home at an affordable price.”

Massage Therapist:  “I help reduce stress and soothe aching muscles.”

Certified Financial Planners:  “I help my customers increase their net worth exponentially. ”

Accountant:  “I help people save thousands of dollars annually on their taxes.”

Business Consultant:  “I help people start a business or grow an existing business.”

Marketing Consultant:  “I help people get more clients and keep the ones they have.”

Banker:  “I help people grow their money quickly and safely.”

Travel Agent:  “I help people take the vacation of their dreams.”

What’s yours?

Alicia
Alicia Smith, DiSC Ninja™

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This entry was posted on Friday, November 28th, 2008 at 2:53 pm and is filed under Interpersonal Skills, Business Planning, Personal Development. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.