It’s easy to fill our days with all kinds of business busy-work, like aimlessly using Twitter or subscribing to every business/marketing newsletter out there or checking email 15 times a day.

None of that is what’s going to actually cause clients to seek you out and make your business grow. It just gives us the reassuring feeling of being productive. But what’s truly productive is not just filling your time with things to do – it’s being selective about how you choose to spend your time.

So you can go ahead and Tweet, just make sure you have a strategy for how it’s going to support your business.

Go ahead and read those newsletters, just pare the list down to the TOP 5 that you’re getting the most learning out of -fingers crossed this will be one of them =))).

And certainly keep tabs on your email (you never know when a potential client will get in touch), just limit yourself to twice a day and take care of it in batches rather than dribs and drabs.

That’s productivity.

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This entry was posted on Tuesday, December 2nd, 2008 at 12:25 pm and is filed under Business Planning, Solo Entrepreneur Challenges, Solo Entrepreneur Work Habits. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.