Imagination is more important than knowledge.”
~ Albert Einstein

Today, we are going to teach you a technique to stimulate your imagination and your creativity, which will greatly enhance your marketing ideas and strategies.

1.  Go to the bookstore or library and select three travel magazines.  Do not open the magazines until the instructions say to do so.
2. Place the magazines on a table, and take out a clean piece of paper.
3. Do not open the magazines just yet.  Make a list of ten vacations you would take if you had the choice of going anywhere you want in the world.
4. Now, flip through the magazines and make a list of all of the vacations you see in the magazine that you would love to take.
5. Compare your original list with the list you compiled after browsing the magazine.

The purpose of this technique is to get you to begin noticing the power of visualization and of printed advertising.  What was it in the articles or the ads of the magazine, which prompted you to want to choose that location?  Was it the color, the words, the description, or the layout of the ad?

Now consider your marketing plan.  What is one twist that you can add to your marketing plan, printed materials, or website which will attract attention, allowing the visitor to want to choose your product or service over that of your competitor?

Another purpose of this activity is to challenge you to begin using a variety of visual, auditory, and sensory stimulation to bring a flood of new ideas into your thinking.  This will be a crucial component of your ability to stay competitive in the world of business.  Have fun with a variety of items, including toys, games, card games, jokes, calendars, flowers, animals, and art to stimulate your imagination.

Enjoy being imaginative today!

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This entry was posted on Wednesday, December 31st, 2008 at 11:15 am and is filed under Solo Entrepreneur Mindset, Vision/Goals/Plans. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

Alicia is a nationally recognized coach, consultant and trainer. She has developed over sixty-five training programs and has trained and coached over eighty thousand individuals in their own business or as employees in service, non-profit, governmental and manufacturing.

Alicia Smith, trainer, consultant, coach
www.AliciaSmith.com
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