Moving Clients from Satisfied to Loyal
By: Alicia Smith (see my bio)
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“Be faithful to that which exists within yourself.”
~ Andre Gide
Today, we want to invite you to consider what exists within yourself that you most value.
Do you value…
* Family
* Creativity
* Education
* Attractiveness
* Thrill
* Risk
* Art
* Communication
* Spirituality
* Commitment
* Beauty
* ____________?
Write your own definitions of the values most important to you, then take the time to compare your list with a close friend or family member. You may discover that they are using the same words, but have assigned different meanings.
By discovering what you most value, you will be able to use your values when working with your clients, and you will discover the qualities that you most desire in your ideal client. As you spend this day, consider what you most value, and take the time to play with activities that meet the inner desires of your heart.
Related Posts
- Smart Clients Are The Best Clients
- Create a Successful Business by Identifying your Values and Priorities
- Get Clients with Specific Goals
- Creating Loyal Clients – Satisfy Clients by Doing More Than Expected
- Building Your Business with your Values and Priorities
| Alicia is a nationally recognized coach, consultant and trainer. She
has developed over sixty-five training programs and has trained and
coached over eighty thousand individuals in their own business or as
employees in service, non-profit, governmental and manufacturing. Alicia Smith, trainer, consultant, coach www.AliciaSmith.com www.DISCNinja.com www.InternetAssessments.com |
May 29th, 2009 at 6:52 am
When times are tough, it is more important than ever that businesses provide the best possible service to their customers to ensure they don’t lose them to competitors.
Research has shown that 80% of companies believe they provide a superior client experience but only 8% of their clients agree.
Finding out how our customers feel about us means that not only can we adapt and improve our service and therefore our retention rate, it can also give us the chance to up-sell or cross-sell to a market that already knows and trusts us.
At Nido we have seen a growing number of companies approaching us to help discover their clients’ perceptions of their service and delivery levels. Finding out weak spots, areas for improvement or what clients really value about them can all help to reduce attrition or defection to competitors.
Similarly finding out what their competitors are doing to try and take their market share is invaluable insight that allows them to take corrective action. If competitors are pushing special offers, reduced rates and other incentives it can be tempting to simply reduce prices but this is a very short-term solution.
There will always be some customers for whom price is the only consideration but for the majority, customer service is the overriding factor that determines who they buy from. Fine tune your proposition placing emphasis on the need to focus on clients and deliver excellent service and concentrate on how any improvement in cost efficiencies will benefit your clients, not just your business.
Improving after-sales service and maintaining close client contact is a tool that all companies can utilise to ensure a long term and profitable relationship with their clients, rather than treating them as a single sale opportunity. Now is the perfect time to think about what else you can do to keep your clients on board for years to come.
http://www.nidomarketing.co.uk