Why Do You Want More Visibility?
By: Nancy Marmolejo (see my bio)
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If you ask businesses and entrepreneurs if they’d like a higher level of visibility, most will answer with a resounding YES.
Right now, getting signed up on as many social networking sites as possible is being confused with a visibility plan. Not unlike the myth that 1000 friends on Facebook will somehow solve all your marketing problems, just having a profile isn’t going to do any magic.
There’s nothing wrong with signing up on several sites and learning as you go along, but it’s more important than ever to understand your reasons for showing up.
When you understand your reasons, you’ll show up with a purpose and tie that into your business goals.
Although social networking is a softer, relationship driven form of marketing, it can yield tangible results that you can ultimately quantify.
The following list shows just a few points behind a successful social media presence.
• Build a credible name for yourself in your niche or industry
• Showcase your expertise
• Connect with prospective clients
• Drive traffic to your website, blog, or articles
• Build a following
• Attract joint venture and strategic alliance partners
• Get known by the media
• Broaden your sphere of influence
Why do you want more visibility? I’d love your comments.
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- Tips from @NancyMarmolejo on How to Turn Followers Into Fans (and Fans into Leads) With Social Networking
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Nancy Marmolejo is a social media and branding strategist who helps entrepreneurs stand out, get noticed, and get more business. Her clients have attracted major media attention, doubled their incomes, and positioned themselves as leaders in their industries. Get Nancy’s free tips on generating more business and leads with social media by visiting http://vivavisibilityblog.com/visibility-resources/why-social-networking-free-action-guide/
May 26th, 2009 at 5:37 pm
Nancy, I couldn’t agree more. Coincidentally I just posted an article today that asks “do you know why you’re marketing?” In my experience working with business owners, most approach marketing as if it is some vague shapeless activity you do because you think you’re supposed to or when you need to because you need clients. Especially with the internet giving us so many tools to use, there are so many possibilities! But none of them matter much if you aren’t crystal clear on why you’re doing what you’re doing. I know people hate it when I answer their question about whether they should do something marketing related with, “it depends” but it really, really does. Thanks for this!
June 1st, 2009 at 12:10 pm
Thanks for your nice feedback Sherri and “Top Webmaster”. People get overtaken by all the bright shininess of social media, they forget that at the end of the day we need to get results. Appreciate your comments and retweets!
Nancy