“People don’t care how much you know until they know how much you care.”
~ Unknown

Your clients want to know that as the business owner they are working with, you care very much about their lives.  One of the best ways to build loyal customers is to keep a file of birthdays, anniversaries, milestones, and special events (graduations, weddings, Bar Mitzvahs) and call the customer on these special days to say “Congratulations…I am thinking of you on this special day.”

To get you started with building customer loyalty, we would like for you to visit www.birthdayalarm.com and set up a free account.  Send a request to your clients, colleagues, family and friends to be added to your birthday reminder system.   This gesture will send the message to folks that you care and that you are thinking about them on a very special day in their lives.   You can add anniversaries and other special occasions as well.

You will then be sent email reminders a set time before each birthday or other occasion.  Mine arrive five days before the event, leaving me time to get a card or present in the mail if I choose, or to send them an eCard.  I can also make a note in my calendar to call on their special day.

I use www.sendoutcards.com/7127, which is a great service for sending actual greeting cards through the mail.  Email cards are great, but nothing stands out like receiving e personal greeting through the mail.  In addition, Send Out Cards offers a wide variety of gift items (food, candy, books, etc) that are easily added to the card.  There is a huge selection of cards available, not to mention that you can create your own cards, including adding photos, to truly personalize your message.

Related Posts

• Wacky Holidays!
• Surprise Your Clients
• How Can I Help Someone Today?
• Common Courtesy as a Client Magnet
• Celebrate YOU Every Day!

This entry was posted on Wednesday, June 17th, 2009 at 11:06 am and is filed under Business Planning, Client Retention. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

Alicia is a nationally recognized coach, consultant and trainer. She has developed over sixty-five training programs and has trained and coached over eighty thousand individuals in their own business or as employees in service, non-profit, governmental and manufacturing.

Alicia Smith, trainer, consultant, coach
www.AliciaSmith.com
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