Surprise Your Clients
By: Marty Marsh (see my bio)
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Everyone loves a surprise and you can certainly delight your clients and prospects if you surprise them once in a while.
If you’ve been building a mailing list that includes the regular postal address for your clients and prospects it is very easy to send them a surprise. (Email just doesn’t have the same effect.)
Some ideas: a gift certificate during the off-season, a useful premium with your name on it (like a pen or bookmark), a greeting card, a thank you note, a birthday card, an anniversary card, a gift card, candy, brownies, goodies of all kinds.
Since they haven’t asked for this and haven’t “earned” it through some other kind of program, the recipient will be surprised and delighted.
What can you do that will surprise and delight your clients and prospects?
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- Sell Without Selling
- Common Courtesy as a Client Magnet
- Sometimes You Just Have to Say “Happy Birthday”
| Marty Marsh helps his fellow entrepreneurs and small business owners attract and keep more clients with creative, yet affordable, relationship-building marketing and promotional materials including newsletters, postcards, greeting cards, books, brochures and more. Marty is also author of numerous eBooks and Audio Programs, many of which are available at no charge at his website www.martyink.com, including his popular "How to Get the Word Out About Who You Are and What You Do," a seminar-in-an-ebook. |
