Everyone loves a surprise and you can certainly delight your clients and prospects if you surprise them once in a while.

If you’ve been building a mailing list that includes the regular postal address for your clients and prospects it is very easy to send them a surprise. (Email just doesn’t have the same effect.)

Some ideas: a gift certificate during the off-season, a useful premium with your name on it (like a pen or bookmark), a greeting card, a thank you note, a birthday card, an anniversary card, a gift card, candy, brownies, goodies of all kinds.

Since they haven’t asked for this and haven’t “earned” it through some other kind of program, the recipient will be surprised and delighted.

What can you do that will surprise and delight your clients and prospects?

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• Law of Attraction Marketing – Attract Your Ideal Clients When You Embrace Your Inner Helping Guru
• How to Create the “VIP Experience” for Your Clients with a Welcome Packet
• Sell Without Selling
• Common Courtesy as a Client Magnet

This entry was posted on Wednesday, July 1st, 2009 at 11:33 am and is filed under Business Planning, Client Retention. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

Through creative marketing, advertising, and graphic design, Marty Marsh helps coaches, consultants, and service business professionals to attract an endless stream of clients to their soul-centered business - http://soulproprietorblog.com/meetmarty.php