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August 5th, 2009
When It’s Okay to Quit

By: Michele Pariza Wacek (see my bio) | Leave a comment
More posts by Michele Pariza Wacek | Follow me on Twitter
Michele PW

The other day when I was running/walking a 10K race, my knee started hurting. It had been troubling me off and on for about a month but I thought I had it under control.

My initial reaction was to grit my teeth and walk through the pain. That’s what I normally do, and it’s what I do when I walk marathons.

But then I reconsidered. I had just passed the 4K marker when it really started hurting so I had more than half the race ahead of me. And then I started thinking, why am I doing this?

Clearly I had an issue with my knee. And I could force the issue and hurt it worse. Or I could quit and work on healing it.

I opted to quit and live to walk another day (sooner rather than later).

So that got me thinking, when is it okay to quit and when should you muscle through it? How do you know if this is the time you should throw in the towel or is this just more of your demons popping up to torture you?

Here’s a little system you can follow to help you know the difference:

1. How important is this? Are you talking about the life of your business (i.e. quitting it all and getting a job) or are you talking about dumping a product that isn’t selling well (and to be honest, you never liked much anyway)? If it’s the product, then yeah — quitting might be the smart thing to do. If it’s your business, then it’s probably your demons doing a jig in your brain.
In my case, doing a 10K isn’t that big of a deal. I’ll do a 10K on a weekend. So to cut this race short wasn’t an issue. Not tearing my knee up was far more important than finishing the race. Which leads me to my next point:

2. How important is it for you to quit? Or what is the cost if you don’t quit? Is there someone you work with (like a customer or a vendor) who is toxic to you? (For example, they’re costing you tons of time and/or money and you’re getting very little in return. Or, worse yet, they’re involved in something unethical that could hurt your reputation, or worse, something illegal.) Depending on the severity of the issues, you probably want to dump that relationship. Or are you just feeling uncomfortable or discouraged or stuck with your business? Nope, not a good reason to quit your business.

In my case, not being able to walk for a month was way too high of a trade off then quitting the race early.

So, here’s how this works. When you’re faced with something you’re thinking about quitting, ask yourself both questions, then compare the answers. If the answer to number 1 is high, and the question to number 2 is low, then you shouldn’t be quitting. If the answer to number 1 is low and the question to number 2 is high, then you should be quitting.

Where it gets a little tough is if the answer to both questions is the same. Then, you need to dig a little deeper. One is got to be stronger than the other (for instance, if you’re looking at something that’s really important to you, is the cost not to quit as high as you’re really saying or are you just scared right now?)

My other rule of thumb is answer to the first question is probably the way you should go. If what you’re looking at is very important, then you probably shouldn’t be quitting. If what you’re looking at isn’t all that important then you probably should be quitting. (After all, why are you wasting your time with it if it isn’t that important?)

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Michele PW (Michele Pariza Wacek) owns Creative Concepts and Copywriting LLC, an agency that specializes in direct response copywriting and marketing campaigns for small businesses as well as online traffic strategies. She helps people become more successful at attracting new clients, selling products and services and boosting business. To find out how she can help you take your business to the next level, visit her site at http://www.MichelePW.com  While you’re there, don’t forget to download her free special report "5 Mistakes Entrepreneurs Make That Kill Their Sales...And How To Prevent Them."

Michele PW
(Michele Pariza Wacek)
Creative Concepts and Copywriting LLC
PO Box 10430
Prescott, AZ  86304
Phone: 877-754-3384
Direct: 928-776-7495
Fax: 928-443-0089

One Response to “When It’s Okay to Quit”

  1. Wacek Says:

    Dear Ms Wacek.
    Greetings from Wacek, Garden Route, South Africa.
    Please visit my website; should I retire??
    Warm regards,
    Wacek

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