How to Generate Leads with Articles
By: Meredith Liepelt (see my bio)
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Writing and distributing articles is an extremely effective way of generating leads and building your business. Article marketing is a term that means that you write articles on topics that your target market is interested in and submit them online to search engines.
When people search for advice or information online regarding your topic, a link to your article will pop up. If you are already writing articles for your ezine, you can easily leverage your work by submitting your articles online.
Here’s how it works:
Write an article on a topic your target market commonly has questions about. Submit your article online through an article submission resource such as SubmitYOURArticle.com
When someone enters search terms (words that you use in your article) into a search engine like Google or Yahoo, a link to your article pops up.
Readers click on your article and receive the information they need directly from you – the expert!
Your target market is introduced to you through your article. Then they read your “resource box” at the end of your articles that leads them to your web site, where they can subscribe to your ezine and receive your special report.
Bingo! You have another warm lead added to your ezine subscription list!
This is a very powerful marketing strategy, but it is time consuming to submit articles to many different directories. To bypass that time consuming task, I recommend SubmitYOURArticle.com as an article submission service. It costs less than $40 a month. If you do not use a submission service, you will want to hire a Virtual Assistant to submit articles for you because it’s quite time consuming. There are many free article submission sites that your Virtual Assistant can submit your articles to, but do your due diligence so you know if your time is well spent with their service.
Also, don’t forget that many traditional newspapers and magazines look for articles as well! I’ve had articles published in trade magazines also. Think about local newspapers that accept articles from the community. In fact, if you can become a guest columnist, go for it! You’re the expert, so showcase your expertise!
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| Meredith Liepelt, CEO of Rich Life Marketing, offers a free teleclass series that shows heart-centered entrepreneurs how to come out from hiding and gain visibility, credibility and new clients. |
September 13th, 2009 at 7:15 pm
[...] Article Marketing | How to Generate Leads with Articles | Meredith …10 hours ago by Meredith Liepelt There are many free article submission sites that your Virtual Assistant can submit your articles to, but do your due diligence so you know if your time is well spent with their service. Also, don't forget that many traditional … [...]
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October 8th, 2009 at 3:54 pm
Great Article. It’s true article marketing is becoming one of the best ways to drive traffic and create reputable back-links. However most people just can’t write enough quality articles to have any great effect. I personally cannot write article after article. I just get writers block. A few days ago I happened to stumble across some software called Mass Article Control, which make surprisingly good rewrites and could make 1000’s of articles from one. It also came with a Mass Article Submitter, which allowed you to submit them all to different article databases. I think it would greatly benefit visitors if they checked out this site. ==> massarticlecontrol-review.info
To Your Success,
Ameen
December 7th, 2009 at 7:22 am
Thanks for the tips. Being unable to write articles is not an excuse. You can always hire ghostwriters to write on your behalf. But you do have to be an expert in your field to be able to convert those leads into paying customers.
Darren Chow | Article Submission Service´s last blog ..Blog Posting Service – Screenshots Preview
December 8th, 2009 at 10:14 am
Thanks everyone for your thoughtful comments!
-Meredith
Meredith Liepelt´s last blog ..Raise Your Celebrity Profile