I’d written a #SmarTini tip for Twitter and Facebook the other day stating that we should grow our businesses “geometrically”.

It raised a few eyebrows to say the least.  After all, what the heck does THAT mean?!?

Here’s what I mean when stating that all business owners should grow their business geometrically:

Rather than focus all your time on creating new products and services to sell to new customers and clients, you want to:

1. Sell EXISTING products and services to NEW clients,

2. Sell EXISTING products and services to EXISTING clients,

3. Sell NEW products and services to NEW clients and

4. Sell NEW products and services to EXISTING clients.

By spreading your marketing and promotion across these four categories, you ensure that:

1. You never have “all your eggs in one basket” or, better said, “all your clients in one program”,

2. You minimize your product development costs since you continue to offer existing products to new clients (and existing clients) and

3. You minimize your new client acquisition costs since you focus on offering new and existing products to existing clients.

This describes the concept of growing your business “geometrically”.

Give it a try — I promise you won’t regret it! 

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• Building Your Business Income Streams So They Provide a Continuous Flow Of All The Money You Need
• Seeds Grow Into Mighty Trees
• Set an Intention for Your Business and Watch it Grow
• A Tale of Two Mindsets

This entry was posted on Monday, September 14th, 2009 at 10:08 am and is filed under Business Planning, Marketing Planning. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.