Calling Out the “No-Photos!”
By: Lou Bortone (see my bio)
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Okay, I’ve stayed silent on this long enough… But as the branding guy, and the founder of our “Stand 4 Your Brand” Revolution, I feel I must speak out: What’s with you folks with no photo??? Invisible people, please, I implore you: Get a head shot and post a photo! Nothing says “ignore me” more than a profile with no photo… Same deal with Twitter, Facebook, your website, etc.
Your photo (or lack thereof) is the first impression your colleagues and clients will have of you. And, just like mom and dad said, first impressions are lasting impressions! Why would you want to be invisible and anonymous? If you’re brand is “the mystery entrepreneur,” then that’s one thing. Otherwise, post a picture, dammit!
Believe it or not, your fellow revolutionaries care about you. We want to know more about you. We’re curious. But with no photo, and no way to put a face to a name, you are “persona non grata.” You literally have no image! You are invisible and, let’s all be brutally honest here, you’re making yourself a second-class citizen when it comes to connecting. (For the record, I will NOT friend people on Twitter or Facebook who don’t have a photo – and I know I’m not alone!)
No excuses. Snap a photo. Take a picture. Post it. Should it be professional? Absolutely. But is a home-made photo better than no photo at all? Yes, it’s a start. I’m sure you’ve seen those little devices called cameras. Use one! Inquiring minds want to know who you are, what you look like, and what you’re all about. That’s nearly impossible if you are one of the “no-show” crowd. Use your cell phone camera, your webcam, your digital camera, whatever you’ve got – just get that photo up!
Seriously, folks… It’s Branding 101. Post your picture and join in crowd…
Stand 4 Your Brand!
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Lou Bortone is an Online Branding
Specialist who helps entrepreneurs and coaches build breakthrough
brands on the Internet, so they can have more visibility, credibility
and profitability. Lou’s clients get more business and make more money,
because Lou assists them with innovative online branding strategies,
including social media marketing and online video coaching. Lou is a former television executive who worked for E! Entertainment Television and Fox in Los Angeles. He is also an author and ghostwriter of six business books, a Certified Guerrilla Marketing Coach and a Book Yourself Solid Certified Coach. |
November 14th, 2009 at 4:51 pm
Lou,
You tell ‘em brother! Like the expression says “if you stand for nothing, you’ll fall for anything”. Having no picture is like saying you are too scared to stand for yourself, what you represent…. and that you don’t even believe in your own words.
If you are motivated to share online, comment on blogs, engage in communities such as twitter and facebook, having a photo is below the basic expectation.
Be seen – be heard!
Great post Lou.
Best,
Justin McCullough
leader4hire