It’s stirring inside of me right now to the point that I cannot stop writing, thinking, talking, and sharing about it.  I think we all got fooled or lost track or lost faith.  Something went wrong in the marketing madness and the frenzy of buys, sales, promotions, and launches.  Now, I do not want anyone getting me wrong.

The only way to make business and money is to sell your services.  The way to spread your message is to market.  They work and they are necessary, but they are tools… they are not strategy.  They are tools… they are not the gift to share.

In all of the marketing hype and sales solutions we have lost sight of our most singular purpose and skill – US.  The people.

The movement inside of us to be the change, to shape the world, and to help more people.

Do you know your message?  Do you understand the purpose you are to  live and share with others?  I have been asking people and they are getting a bit stuck – see they put all their focus on the ezines, and the sales copy, blogging, and social media.  They focused on learning skills and left behind the calling to serve.  Again, don’t get me wrong, I am not shutting down my Twitter account – what better way to get my message out!  But, I have to put the message before the marketing.  I have to launch the movement above the business model.

• Rosa Parks
• Harvey Milk
• Ghandi
• Susan B. Anthony
• YOU

Stop Marketing… just for a moment. Can you hear what you are here to change? Pause.  Clarify.  Identify why.  Stop Marketing.  Start a Movement.

(c) 2009 Suzanne Evans

About the author: Suzanne Evans is best known as the ‘action expert’ and has coached hundreds of solopreneurs to model her multiple six figure business. Learn how you can help more people, make more money and have more fun doing what you love by signing up for your free copy of the 5-Part Mini-Course ‘Awakening Your Authentic Entrepreneur’ at http://www.helpmorepeople.com

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This entry was posted on Saturday, November 28th, 2009 at 5:00 am and is filed under Personal Development, Solo Entrepreneur Mindset. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.