Why You’re Missing the Boat with Audio and Video
By: Sandra Martini (see my bio)
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The *gurus* tell you to post audio and video on your sites, in your social media posts and in your emails. Heck, I’ve advised the same and, for good reason: When done right, it works and works VERY well!
However, posting the audio or video link isn’t the end…it’s only the beginning.
You want to track what’s going on with those audio and video links:
- If you allow downloading, how many times are they downloaded?
- How many times is the streaming link played to completion?
- What’s the average length people are listening? 10 seconds? 2 minutes? 22 minutes?
Here’s why it matters. . .
Information (“Sales”) Pages
If you’re using the audio/video in an information (aka “sales”) page, you want to know whether your message “stays” with your ideal clients. Are they listening for the whole thing, or do they leave after a few seconds missing the best part of your message?
Coaching/Mentoring Programs
If you’re using the audio/video as part of a coaching program, you want to ensure your clients are USING and digesting the information. The quickest way to lose a client is to allow them to get overwhelmed with the information you’re providing.
By checking your audio and video stats, you know when to send out additional nurturing emails to help them digest and, more importantly, use the information you’ve provided.
After all, it’s their use of the information which leads to great results and great testimonials!
And if you’re looking for a reasonably-priced software which hosts the files and does the tracking for you, I highly recommend Audio Acrobat.
Related Posts
- Why an Online Video Is Your Recession Buster (And How To Profit From It!)
- The Missing Link to Social Media Profitability
- How I Get Audio On My Site
- Why Online Video is Your Recession Buster (and How to Profit From It!)
- Accelerate Your Sales Process with Video!
| For the past 5 years, Sandra Martini has been showing self-employed business owners how to get more clients consistently by implementing processes and systems to put their marketing on autopilot. Visit Sandra at http://www.SandraMartini.com for details, compelling client testimonials and her free audio series "5 Simple and Easy Steps to Put Your Marketing on Autopilot". |
November 18th, 2009 at 11:29 pm
[...] This post was mentioned on Twitter by Solo Entrepreneur, Terri Zwierzynski. Terri Zwierzynski said: [Blog Post] Why Youre Missing the Boat with Audio and Video http://ow.ly/162Kh5 [...]
November 23rd, 2009 at 11:39 pm
Great blog. This is a confirmation of what I have heard about videos. Another tidbit is that many people don’t absorb as much information when they read it versus when the information is spoken to them. I guess television has really affected our means of obtaining information.