When you discover your mission, you will feel its demand. It will fill you with enthusiasm and a burning desire to get to work on it. –W. Clement Stone

Have you made the choice to create your ideal business and now waiting for clients to come to you? Feel that you have tried everything to bring in clients, doing everything you are supposed to be doing, and still there is no response? Putting in more hours per day now that you have your own business than you did when you were working at a J-O-B.

So much needs to be put in place as a new business and getting clients is one of the items highest on the list. Having potential clients contact you validates this was the right choice to make. When I first started my practice I subscribed to the Field of Dreams, build it and they will come.

What the field of dreams did not tell me was building a business was only half the secret. Of course you have to have a service, but you also need to take specific actions to help your ideal clients recognize you have the solutions to their problems.

Now I can talk about determining your ideal client, the need to market consistently and creating a pull marketing system to round out your marketing strategy. Each of those pieces is integral for your business to get started.

But I have found that I can talk strategy with my clients all day long and if there is any doubt about ability to make this work, then the best laid efforts will not help you to achieve the true success you desire.

With that being said, it is mindset which is the key to having a successful business or not. You need to truly believe in what you are doing, utilize your unique talents and maintain positive intentions.

It will be challenging at times, especially when you are getting started. A positive mindset, even when it is challenging and uncomfortable, is crucial. In my opinion, having a positive mindset is more important than marketing.

Imagine yourself marketing and networking, but you have some worries in the back of your mind. Maybe you are not taking yourself seriously, you are too worried about where your next client will come from and focused on how long it is taking to get your next client. All of these things will affect your marketing efforts. Subconsciously you are very aware of what is not going well. This creates a subtle energy which can be picked up on by others. Any doubt you might have will come through and impact all of your marketing efforts.

Clear all doubts, worries or sabotaging behaviors if you want your business to take off. This is easier for some than for others, but is possible. So often, however, you might not even be aware of what is holding you back and the real reason for your fears. In order to release all of the doubts and truly create a positive mindset focused on success, you might need help and the insight of someone else to get to the root cause.

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This entry was posted on Friday, April 16th, 2010 at 6:00 am and is filed under Business Planning, Self Employment Law, Vision/Goals/Plans. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.