Branding Tip #2 – Your Brand is the Answer to Your Client’s Problem
By: Helen Graves (see my bio)
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“Your brand offers the answer to your client’s problem.”
=> Your brand must be clearly focused on a specific solution or result.
The strength of your brand depends on your audience understanding what you help them solve or accomplish.
Who and how are you here to serve? Don’t keep it a secret, and don’t try to please everyone.
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Put It Into Action
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Go through your 30 results and areas of expertise (from last time) and look for the commonality. Distill the list down into an over-arching result or solution.
For example, mine would be the promise of easy-to-use marketing strategies for people who don’t like to market.
Related Posts
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- Branding Tip #1- Your Brand is the Heart & Soul of Your Business
- Branding Tip #3 – Your Brand Spotlights Your Unique Brilliance
- Branding Tip #4 – Your Brain is the Promise of an Experience
- Branding Tip #5 – Powerful & Profitable Brand Checklist
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Helen Graves - Grand Poohbah of Crackerjack Online Marketing Strategy |
June 17th, 2010 at 3:07 pm
[...] This post was mentioned on Twitter by Solo Entrepreneur, Terri Zwierzynski, Caroline Di Diego, Rhonda Peters, Melinda Copp and others. Melinda Copp said: RT @SoloE: Branding Tip #2 Your Brand is the Answer to Your Client's Problem http://ow.ly/17McxT [...]