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June 23rd, 2010
Branding Tip #3 – Your Brand Spotlights Your Unique Brilliance

By: Helen Graves (see my bio) | Leave a comment
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Helen Graves

“Your brand spotlights your unique brilliance.”

Your unique brilliance isn’t a skill like copywriting or flower arranging.  It’s the gift/talent that comes from the core of your being.  It’s the very essence of what you love to do, and is what you do even when you don’t know you’re doing it.

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Put It Into Action
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Find a quiet place and brainstorm your response to this question:

-> What did you love to do as a kid? (list the top 3-5 activities you LOVED doing)

Put the list away for 24 hours, then come back to it and look for the thread running through those particular activitites.  What core quality do they share?

Here’s my own as an example: As a kid, I loved to read biographies, sew clothes, make model kits and teach.

The thread that is my Unique Brilliance: I play with possibility.

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Helen Graves - Grand Poohbah of Crackerjack Online Marketing Strategy

Intent on showing independent entrepreneurs simple strategies to create and launch successful (read: profitable!) online product and program campaigns, Helen Graves is known for her contrarian way of mixing marketing with fun. 


One Response to “Branding Tip #3 – Your Brand Spotlights Your Unique Brilliance”

  1. Tweets that mention Blog Post] Branding Tip #3 Your Brand Spotlights Your Unique Brilliance — Topsy.com Says:

    [...] This post was mentioned on Twitter by Solo Entrepreneur, Terri Zwierzynski. Terri Zwierzynski said: [Blog Post] Branding Tip #3 Your Brand Spotlights Your Unique Brilliance http://ow.ly/17Rj02 [...]

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