Do you know what the number one mistake many coaches and consultants make when they email their subscribers? They forget to have a call to action.  Yes, even your email should have a call to action, either a call to come contribute to an ongoing discussion at your blog, or a call to join your membership program, or a call to buy your information product.

Ask something of your subscribers. When you are giving them valuable and free information via their subscription, it is expected and perfectly fine to ask for something in return, including the sale.

I know. I know. You don’t like selling. It seems a bit embarrassing to ask subscribers to spend money, but after months of building trust, you must ask them to do something. Otherwise what’s the point? Very few people are going to buy your information, join your membership, or participate with you in discussions, if you do not straight out ask them to.

Remember your subscribers have opted in, asked for you to send them information. So if you offer value, provide instructions, and tell them to sign up, or join, many will. You should not beg them, but you should ask in a creative, non-threatening way by building excitement for the reader.

And if you’re feeling unsure, start small. Instead of asking for the sale, ask them to:

read and comment on your blog
fill out a survey
send you an email back
take a step by doing something

Once you feel like this is working for you, pepper these calls to action by asking for a sale once in a while too.

Now here’s my call to action to you!
What are you going to add as a call to action to your emails to your list?

This entry was posted on Monday, July 18th, 2011 at 10:30 pm and is filed under Business Building, Internet Marketing, Marketing Essentials. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.