2. Don’t ask for too much information. One mistake many small businesses make is asking for a ton of information on their list sign up form. The more information you ask for, the less likely that potential clients will subscribe.

At a minimum ask for their email address. At a maximum ask for their name and email address unless there is a reason you MUST ask for more information. (Such as you’re mailing them something).  

3. Make a compelling offer. A compelling offer is VERY clear on the result the person accepting the offer will receive. It talks about the solution, not the process.

Ultimately, potential clients don’t care about you, they care about the VALUE they will receive. The value is what is going to compel them to take you up on your offer.

4. Link to a landing page (or squeeze page). You know your website inside and out, but your visitors don’t. You have about 4 seconds from the time a visitor lands on your page till they are either hooked or leave. Don’t give potential clients too many options which may paralyze them, keep it simple with a singular message and call to action.?  

5. Include your offer in your signature. One of the best (and must underused) places to share your compelling offer, or link to your landing page, so you can quickly build your list is the email signature. It allows you to get a clear message out to everyone you touch about the solution you provide.

8. Watch your unsubscribe rates. This is an often overlooked factor, but it’s useful for letting you know when you are off track. If you send out what YOU thought was relevant content and see a larger than normal unsubscribe rate, you can quickly correct without causing much damage.

Managing their expectations and understanding of the process will make it MUCH more likely that they follow through and confirm their subscription.

 Want More Clients? Want More Clients? Grab a free copy of my Report “What You Need to Know to Be Successful at Getting Clients”.

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• When You’re Ad Swapping to Grow Your List, Remember WIIFM!
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• Three Tried and True Email Creative Tactics for Instant Visibility in a Crowded Inbox
• # 1– Best Email Marketing Tip

This entry was posted on Saturday, August 13th, 2011 at 10:30 pm and is filed under Business Building, Internet Marketing, Marketing Essentials. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.