“I am hoping to do a product launch (my first) in November but this is my first and it is the very start of my business. As such I have no list! I would LOVE some guidelines on doing a launch at the very start or a business. How do I get out there without a list (which I do obviously hope to build) and without any momentum?”

Warmly,

Lisa

Hi Lisa — this is a GREAT question and I’m glad you sent it to me.

First off, what I would do is focus the launch around building your list rather than selling a product. It’s very tough to do both when you’re first starting out and have no list (it gets easier to do both once you have a list — once of those catch-22s). So what that means is putting a lot of effort into getting people to sign up for your free teleclass or special report (free calls or webinars work very well to get people off of social networking and onto your list) and don’t worry as much about what people end up buying at the end of day. The point right now is to grow your list.

For that free call or special report, you could either have a low-cost upsell (a product less than $100) or you could simply offer a chance to talk to you one-on-one for a chance for you to sell your services.

Now, you’re probably not going to grow your list that much this first time out so you’re probably going to want to rinse-and-repeat every month or every other month. Each time you do it you’ll grow your list plus you’ll increase your chances of other people hearing your calls and wanting to interview you, which expands your visibility and reach.

This entry was posted on Saturday, November 19th, 2011 at 10:30 am and is filed under Business Building, Marketing Essentials. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.