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“I am hoping to do a product launch (my first) in November but this is my first and it is the very start of my business. As such I have no list! I would LOVE some guidelines on doing a launch at the very start or a business. How do I get out there without a list (which I do obviously hope to build) and without any momentum?”
Hi Lisa — this is a GREAT question and I’m glad you sent it to me.
First off, what I would do is focus the launch around building your list rather than selling a product. It’s very tough to do both when you’re first starting out and have no list (it gets easier to do both once you have a list — once of those catch-22s). So what that means is putting a lot of effort into getting people to sign up for your free teleclass or special report (free calls or webinars work very well to get people off of social networking and onto your list) and don’t worry as much about what people end up buying at the end of day. The point right now is to grow your list.
For that free call or special report, you could either have a low-cost upsell (a product less than $100) or you could simply offer a chance to talk to you one-on-one for a chance for you to sell your services.
Now, you’re probably not going to grow your list that much this first time out so you’re probably going to want to rinse-and-repeat every month or every other month. Each time you do it you’ll grow your list plus you’ll increase your chances of other people hearing your calls and wanting to interview you, which expands your visibility and reach.
|Michele PW (Michele Pariza Wacek) owns Creative Concepts and Copywriting LLC, an agency that specializes in direct response copywriting and marketing campaigns for small businesses as well as online traffic strategies. She helps people become more successful at attracting new clients, selling products and services and boosting business. To find out how she can help you take your business to the next level, visit her site at http://www.MichelePW.com While you’re there, don’t forget to download her free special report "5 Mistakes Entrepreneurs Make That Kill Their Sales...And How To Prevent Them."|
(Michele Pariza Wacek)
Creative Concepts and Copywriting LLC
PO Box 10430
Prescott, AZ 86304