Online Visibility Tip for the New Year: Stay Steady, Stay You, Stay Consistent

At the start of each year, I share posts that I hope will help guide your business in the right direction. The basic premise is this: the more visibility you have, the greater your opportunities will be. But just being everywhere online isn’t going to give you the results you need. You must know how to present yourself to your buyers and communicate your brand, expertise, and your value in everything you do.

I’m hoping you know by now that online visibility does not equal spraying your name all over YouTube, Facebook, and Twitter. Numbers have their place, don’t get me wrong. But you must remember that people buy from people and ultimately it’s your humanness that sells you… not how many followers you have on Twitter.

Look at how you present yourself online and check for this: CONSISTENCY.  Not only does consistency help people understand who you are and what you do, but if you’re consistent with the keywords you use to describe what you do, then the search engines will bless you with some good lovin’ too.

Where do you begin to make your online marketing a hub for increased visibility and consistency? Here are my 3 favorite places to start:

1. Usernames and Profiles
When using Facebook, Twitter, or any other social media site, be consistent with your username and your profile information. Don’t give yourself a new name and new list of credentials on each site unless you’re using different sites for different businesses. That only creates confusion and makes you lose credibility.

2. Search Yourself
Call it ego surfing or checking up on yourself, but go out there and run your name in a search engine. Hopefully you’re coming up number one for your name, unless you share names with a megawatt celebrity. Now look up your area of expertise. If you’re not as high as you want to be, choose the keywords or phrases you want to be known for and start creating informative, useful content (preferably on a blog or video). The more your name is associated with the strongest key words of your area of expertise, the more you’ll stand out as the go-to person in your field.

3. Be The Same Person Throughout
Guess that kinda means be consistent, doesn’t it? On your Facebook profile, do you list 20 different domain names where people can find you… and they’re completely unrelated to one another? Do you have a photo of yourself from 1983 on one site and then we find you on video and you look (ahem) slightly more weathered? Make sure your branding, your messages, your photos- EVERYTHING- accurately represent who you are. *

Those are 3 places to start. The more you do to make your brand and message consistent, the easier it will be for people to “get” who you are and why they should buy from you.

This entry was posted on Saturday, January 21st, 2012 at 10:30 pm and is filed under Mindset and Personal Development. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.