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Are you tired of being the best kept secret in your niche? If so, you in the right place. During the month of April, I’ll be doing a short series on quick and easy ways to increase your business visibility, and attract more of your ideal clients.
There is a lot that you *can* do to increase your visibility — luckily (since there are only so many hours in a day) your perfect visibility strategy will only include some of the methods I’ll be teaching this month. So, in other words, pick what works for you.
A successful visibility strategy includes both optimizing your website for search engines and social media engagement.
Optimizing Your Website
Although Search Engine Optimization is a very broad topic that could be a course of its own, most business owners can do a lot to improve their rankings by concentrating on just two areas:
- Make the Words On Your Website Count Spend some time thinking about what questions people are asking in google to get to your site. Make sure that your site contains those works.
- Get Incoming Links Spend some time commenting on related blogs so that you become well known in your niche and so that people link to you. Search engines look at incoming links as indicators of site authority. More quality incoming links can often mean an increase of traffic for your site.
Increasing Your Social Media Visibility
Social media has leveled out the playing field between big and small business. This is a big topic to cover in a quick paragraph — in fact I cover it my my course – Take Action Get Profits Mastery . In a nutshell, you need to both be where your audience hangs out and engage them in conversation. To make this easier, your website needs to have widgets to share content on all the major social media networks.
Blogging – Pulling It All Together
Your blog is the hub of your online marketing machine. Each blog post is a new web page — which means you have the opportunity to rank well for your keyword. Keyword-rich blog posts often monopolize the first page of search results. You can also lead people from Facebook, Twitter, LinkedIn and other social media to your blog for deeper engagement.
Email is NOT Dead
By getting people to subscribe to your opt-in newsletter, you get permission to stay top of mind. Even when they don’t read every newsletter you send out, they’re forced to take an action, even if it’s to delete that email. I’ve noticed that nothing gets sign-ups faster than an email blast because it is much easier to ignore Facebook posts tweets.
Don’t Forget To Measure
Using tools like Google Analytics and Facebook Insights will help you know if what you are doing is working. If you don’t know what is working — then you can’t know what to change.
This post covers the basics of increasing your online visibility. Future posts will cover some creative methods that I used to quickly build Decisive Minds’ visibility.
|Michele Scism is a leading authority on social media and online marketing and the Founder of both DecisiveMinds.com and The Global Social Media Managers Association. Her clients call her “The Results Lady” because as a business strategist she uses her signature “Take Action Get Profits” system to help entrepreneurs turn their passion into expert status and then profits. The key to any successful business is visibility and client attraction and Michele’s systems, strategies and business tips are focused on just that.|