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How to opt in to your email list should be a relatively easy process for a new subscriber. However, one of the biggest frustrations when running a double opt-in email list is that even though you initially get a lot of people signing up to your list, the number of people who actually confirm their opt-in is quite small. And unless they do confirm their opt-in you CANNOT send them emails, which is why this is so frustrating for many business owners!
I see many business owners switch to a single opt-in list to get around this problem. But just some of the issues with doing this are:
- Your emails have lower deliverability rates as list management services send out single opt-in lists on a different server.
- There is every chance your broadcasts will contain spammer or bad email addresses, thus affecting your deliverability rate. The more bad email addresses you regularly send broadcasts to, the more chance you have of being identified as a spammer.
So, before I get into the nitty-gritty of what you can do to improve your opt-in rate, let me first just clarify what I mean by double opt-in:
Double opt-in is the process whereby someone signs up via your website, and they then receive an email asking them to click a link to confirm their subscription – they are in effect signing up twice. Once via your website, and again when they click on the link in the email that is automatically sent from your email list management service. Until they click the link in their email to confirm their subscription they are not opted-in to your list and you cannot email them.
Here are three simple steps you can take to ensure that people confirm their registration. This is the process to take if you are hosting a teleclass, but this same process applies to any type of signup you offer via your website, blog, ezine, or social media.
1. Tell them what happens next. On the Thank You page tell them in big bold letters what the next steps are, ie. look out for an email from me asking you to finalize your registration. Tell them what subject line they can expect to see in their confirmation email.
2. Customize the opt-in message. Create a new opt-in message for each teleclass you do and make the message personalized to that campaign. If you’re using, 1ShoppingCart they do need to approve your message first, but they usually do it within 24 hours – just plan to give yourself enough time.
3. Craft your email subject line. In the confirmation email you create, the subject line is key. Reconfirm the name of the teleclass and say something like, [Finalize Your Registration] Name of Teleclass.
That’s it. Follow these three simple steps each time you create an opt-in marketing campaign, and watch your opt-ins increase significantly.
And remember to customize the thank you page, confirmation email, and email subject line for EVERY marketing campaign.
Online Business Development Strategist, Tracey Lawton, teaches life coaches, business coaches, and virtual assistants how to become more organized, streamlined, and automated so that they don’t constantly bottleneck projects and processes. Having the right systems in place leads to consistent revenues, more clients, and less stress and overwhelm. To learn more about creating the RIGHT systems for YOUR business, take Tracey's Free Quiz, "Is Your Business Set Up To Fail?" at http://bizsuccessquiz.com