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A few years ago, I created a program that taught how to attract, convert, and retain clients using social media. I called it Soft Selling with Social Media because it focused on relationship building and how the relationship is key to the transaction. We covered everything from creating a client attracting Twitter bio to taking conversations offline… it was a breath of fresh air in the internet marketing world.
I was ready for an update but wasn’t feeling the love with the SSWSM title anymore. First of all, I discontinued social media consulting in 2010 so I didn’t want to send a mixed message. And then there was the word “Soft” which suddenly felt way too…. soft. Wimpy. Mousy. Standing back versus leaning in.
For a long time it was The Project Formerly Known as Soft Selling then one day in a conversation, (I think I was talking to Melissa Galt) the word PERSUADE popped up into my mind. Ohhhhh I liked it. Strong. Daring. Stepping in boldly.
I actually felt a little uncomfortable with the word “persuade” at first, which was a sign to me that I was on the right path. (My phrase for this year is “If you’re not uncomfortable, you’re not growing” so this fit right in).
We batted a few words around, Blank and Persuade… Blah Blah Blah and Persuade…. Hmmmmm…. when suddenly the word ENGAGE popped up.
Engage and Persuade.
I felt like I found my baby’s perfect name; something about it gave me a huge charge. There’s a great yin-yang balance between those words: Engage being very receptive and feminine, Persuade very outward and masculine.
Something happened when I thought up that new title. Things opened up. New insights started pouring in. The world went from black and white to Technicolor. I had a crystal clear picture of what I wanted to do with this topic and how it would come about.
Yes words do make a difference!
There are tiny little things all around us that can make a huge shift in how we see ourselves, our businesses, and how we communicate our value to our market.
A title is one. A tagline could be another. The way you format something is yet another.
It can even influence who you choose to partner with on a project.
Take a look at the words you’re using in your business. Are they leaning in or stepping away from where you want to go?
If you haven’t signed up for Engage and Persuade, here’s a link to get you started. A word changed my whole outlook on this project… and what you learn as a result of this training can be the biggest game changer your business has ever experienced. You’ll find out how to naturally build trust in a way that completely redefines “selling”.
Nancy Marmolejo shows entrepreneurs how to add sizzle to their visibility and make more money by putting their business in the spotlight. Known for her spirited and creative style, Nancy's expertise has been showcased in SmartMoney.com, Redbook, Latina magazine, The Orange County Register, Univision TV, National Public Radio, and a number of other regional and national publications. Learn more about Nancy's programs and services for emerging and established experts alike. Nancy offers a FREE audio course, great blog articles, workshops, coaching, other resources to help entrepreneurs make more money by standing out and getting noticed. Learn more now at www.VivaVisibility.com|