December 30th, 2012
5 Reasons To Use Pictures In Your Marketing

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I created a step by step event marketing plan for the clients in my group and private coaching programs.  One of the things that stood out for the clients who watched the weekly video was how important pictures are in our marketing efforts here at Decisive Minds.

Here are five reasons to use pictures in your marketing:

  • A picture is sometimes worth a thousand words.  Clients like to see what they are getting. Using pictures to explain concepts often means less words and clearer text.
  • Search Engine Optimization Images open another place for your web page, blog or social media posts to be picked up by search engines.  All you need to do to take advantage of the SEO boost is use keywords in your image descriptions.

  • Increase Engagement on Social Media.  I’ve noticed that my posts with pictures get a lot more engagement on Facebook and Twitter.
  • Pinterest I have to admit that I was slow to get on the Pinterest band wagon.  I thought that the picture sharing platform was pretty much only good for crafts and recipes.  But, my sign ups have almost doubled since I’ve been creating interesting pictures for events and posting them to Pinterest.  Just make sure you edit the pin to include the URL where you want people to go when they follow your pin.
  • Eye Candy increases traffic.  My website traffic went up when I started including pictures in my blog excerpts.  Using pictures draws people in – and makes them pay more attention to your content.

BONUS:  Two ways to get images for your blog

1.  Take or create your own. Sometimes the most interesting pictures are things that you come across in your daily life. Now that most of us carry a camera around with on as part of our phone, there is no real reason not to take pictures for your blog.  The picture for this post was taken on a walk near the beach.  When you need a good picture – take a few minutes and go on a photo safari – and snap a few pictures.  You can edit them online for free using Pixlr or picmonkey.  You can also create your own infographics using a program like Piktochart.

2. Get them from the web.  While I don’t recommend using random pictures from Google in your blog post (that is copyright infringement), there are sites where you can get images that you can use for free.  Michele Shaeffer has an amazing post that lists 20 sources of free images for your blog. MorgueFile is one of my favorite places to look for images.

Michele Scism is a leading authority on social media and online marketing and the Founder of both and The Global Social Media Managers Association. Her clients call her “The Results Lady” because as a business strategist she uses her signature “Take Action Get Profits” system to help entrepreneurs turn their passion into expert status and then profits. The key to any successful business is visibility and client attraction and Michele’s systems, strategies and business tips are focused on just that.

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