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February 5th, 2013
Your Core Message is the Heart of Your Business


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Your Message is the most important part of your business. I know that’s a bold statement but think about it. You can have the greatest programs or services in the world, but if you don’t know how to communicate your message, you’re dead in the water.

Now there are different kinds of messages you want to create.

Most people focus on your Marketing Message. Your Magical Marketing Message focuses on WHAT you do, WHO you help and WHY people should work with you.  By the way, those 3 W’s are at the heart of your Niche (it’s what I call solving your “Niche Puzzle”).

But there is another kind of message you also have to create for your business. In fact, it’s at the very heart of your business.

I’m talking about your Core Message.

Your Core Message is the big idea you want to share with the world. It captures the emotional core of who you are and what you stand for.

Your Core Message isn’t WHAT you do, but WHY you do it.

Think about it this way. Your typical Marketing Message is from the “outside in” – it focuses on your target market, your solution and what makes you unique

Your Core Message is from the “inside out”. It focuses on you first – WHY you do what you do.

This is what creates your voice. It’s what separates the leaders from copycat marketers

Behind every great bread is a fundamental Core Message. It sets the stage for all your other messaging and marketing.

Your Core Message allows you to stand out by making your position clear. It allows you to take a stand for what you believe in passionately.

When you communicate your belief through your Core Message, you can attract people who share the same values and beliefs. They get you and want to work with YOU! These are your ideal clients.

I’m extremely passionate about my Core Message. It infuses everything that I do. It’s at the heart of my program, Package Your Passion With Ease. It’s at the heart of my coaching and marketing.

This is my Core Message.

I’m so passionate about this message. When I help my clients discover their ideal niche, we don’t start by choosing a target market. We start by looking within at what your strengths, experiences and passions are.

You see, you are important. And yes, you need to match your target market with your solution, and you need to understand the competitive landscape and stand out. We do all that when we solve the Niche Puzzle.

But this is your business. You deserve to build a business that you love. You deserve to work with the people you love to work with, doing what you love to do.

You deserve to let your position be known, and let your voice be heard.

These aren’t just words to me. They’re my whole reason behind why I do what I do.

I could tell you why I’m so passionate about this, but I don’t want to get off track. Let me just quickly share with you that I had an amazing career in the Corporate World. I worked in Strategic Communications for companies like Coca-Cola and Visa. I worked in Vietnam and Singapore. Good times!

When I started my business, I knew I wanted to leverage all my skills but I wanted to do the work I’m most passionate about and work with the people I love to work with. I wanted to make a difference in a bigger way than I ever could working for someone else.

What is your big why? What do you stand for in your business?





Cindy Schulson simplifies marketing for coaches and consultants so they can build a profitable business they love. Using her signature Package Your Passion system, Cindy helps her clients focus, share and package their unique gifts. Shehas worked in Strategic Communications for such companies as Coca-Cola and Visa, and loves helping her client sift through the "brain dump" of ideas to discover the golden nuggets that make them shine.  Her free Niche Success Kit has helped guide thousands of solopreneurs on the road to finding their own niche. Grab your free copy at http://www.AttractYourNiche.com

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