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February 13th, 2013
Will The Real You Please Stand Up


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As you know, as a solopreneur, people need to know, like and trust you before they will do business with you.  But do they really care who you are? And how far are you willing to go to let people get to know the real you?

Let’s tackle both those questions.

First of all, yes, people really do care who you are.  They don’t necessarily need to know all the intimate details of your life but they want to get a good sense of who you are and what you’re all about.

You don’t need to tell them what you ate for lunch, because frankly, no one cares. Here’s a tip for you.  Draw from things in your every day life and use them as teaching points. For instance, when I’m writing or speaking I often bring in examples of things I learn from my kids. That allows me to add value and also share a more personal side with people.

And as a leader in your niche, don’t you want to create a small sense of “celebrity”?  Look at the fascination we have with reality TV. Although, as you know, there isn’t much “reality” in reality TV. Which brings me to my next point. Don’t be fake. People will see right through that.

It’s about building community around your message and gifts. Know what you stand for in your business and in your life. That’s what developing your Core Message is all about. When you do that, and share honestly and from the heart, the right people will gather around you and be inspired by you. Don’t be afraid to step up. When you hold back your gifts and your message, you are doing people a disservice.

The second question is equally intriguing.Ask yourself honestly, how far are you willing to go to let people into your world? Are you willing to share your fears, dreams and vulnerabilities? Just how raw are you going to get?

The truth is that when you get real with people, they will connect with you emotionally. They will appreciate you trusting in them enough to be honest.

Will some people judge you? Absolutely. But you have to trust in yourself enough to ignore that. Heck, some people won’t like you just because of the way you look or talk. To be honest, I’ve come across some brilliant people and couldn’t get into them because of the pitch of their voice. Shallow maybe, but it’s true.

So stop worrying about what other people will think about you. The right people will be attracted to you – quirks and all.

Develop relationships with people out of sincerity and authenticity. Don’t worry about where the relationship will lead you. Just get to know people and let them get to know you.

Just do me one favor. Don’t pretend that you’re being real when you’re not. Don’t get so rehearsed in sharing your vulnerabilities that it becomes a game. Don’t do it because you think it will attract people to you, but because you genuinely want to help people by sharing your truth.





Cindy Schulson simplifies marketing for coaches and consultants so they can build a profitable business they love. Using her signature Package Your Passion system, Cindy helps her clients focus, share and package their unique gifts. Shehas worked in Strategic Communications for such companies as Coca-Cola and Visa, and loves helping her client sift through the "brain dump" of ideas to discover the golden nuggets that make them shine.  Her free Niche Success Kit has helped guide thousands of solopreneurs on the road to finding their own niche. Grab your free copy at http://www.AttractYourNiche.com

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