February 19th, 2013
5 Tips to Become the Go-To Expert in Your Niche

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Below are 5 proven tips that would allow you to maximize your results, move you from trading hours for dollars, becoming the go-to expert and the obvious choice in your niche.

1. Productize. Remember, your time and your knowledge are the most precious things you can sell, and you need to make the most of your expertise to ensure your income does not depend on how many hours you work.

Maximize your profit by packaging your brilliance.

2. Promote. Promotion of your products online is an attractive and inexpensive way of reaching the widest possible market by utilizing your website, blog, newsletter, teleseminars, blog talk radio, webinars, article marketing, pay per click advertising, social marketing, joint ventures, forums, podcasting and  videos.

Don’t forget the offline techniques: public speaking, press releases, advertising, direct mail and networking.

3. Partner. Whatever business you are in, the fastest way to build your reputation and increase your visibility is working together with other people. This means forming partnerships, collaborations and strategic alliances.

4. Proof. Testimonials and product reviews from happy customers and thought leaders in your field is one of the best ways to build your credibility.

They also provide a great sense of security to new customers and show potential customers that you are trustworthy, reliable and have the expertise in your niche.

5. Powerful Presence. You must create a positive impression in the minds of others.

Walk your talk and have a powerful visual presence.

So where do you start.  Very simple, start by implementing the strategies you teach and do what you inspire others to do. When you become appropriately branded, productized, packaged and promoted, you will be recognized as a dynamic go-to person and you will achieve maximum profits for your maximize results.

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Dr. Laureen Wishom is the founder of a full-circle company dedicated to teaching high-achieving women entrepreneurs, executives, non-profit leaders and career professionals how to master Growth, achieve Success and live in strategic Acceleration.  Through her workshops, VIPs, coaching programs and products, Dr. Laureen shows high-achieving women (and enlightened men) how to bring about radical success in:  1) Visibility and Positioning 2) Business Growth/Career Success, and 3) Revenue Acceleration.  She is known for creating “WOW”, providing an unique customized experience and educating women on “doing different things and then doing things differently”™.  To receive Dr. Laureen 5-day e-course entitled: How to ""Show Off"" Your Credibility for Revenue Acceleration or the audio: Are You Making a Cardboard Connection or a Brand Connection, visit

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