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Archive: Fabienne Fredrickson

August 23rd, 2014
Two Time-Saving Methods To Handle Your Email Inbox

Fabienne Fredrickson

As your business starts to build, responding to email inquiries can become a problem. There are just so many of them! You might think this is a good thing, and to an extent it is because emails are part of client attraction. But you need to learn how to efficiently handle, sort, and respond to numerous emails. Read the rest of this post »



August 14th, 2014
The Best Way To Handle Emails Asking, “What Do You Charge?”

Fabienne Fredrickson

Most business owners have experienced this common situation. You get an email inquiry asking about your fees as the first or only question. If you have responded with your pricing, you probably never heard from the person again, right? This is not the best way to reel in a potential client. Read the rest of this post »



August 6th, 2014
Choose To Step *Into* Fear… (Inspiring Story)

Fabienne Fredrickson

Sometimes I have these moments in my business where I am reminded so greatly of the importance of what we do within the Business School… and how meaningful the results are for our students… Read the rest of this post »



August 2nd, 2014
How To Attract Clients By Not Being Perfect

Fabienne Fredrickson

Have you come up with a system that got you where you are today? Often that is the basis for a small business – sharing your knowledge, wisdom and solutions with others who have the same type of problem. That’s how to attract clients. Read the rest of this post »



July 30th, 2014
Why You Shouldn’t Always Accommodate Special Requests

Fabienne Fredrickson

Do you get clients who want a special price break, payment plan or a smaller program than you currently offer? Some people ask you to make exceptions and special arrangements for them to meet their needs. How should you respond? Read the rest of this post »



July 22nd, 2014
What To Do When Fear Gets In The Way Of Taking Action

Fabienne Fredrickson

Recently a student told me how she had a lot of fear about her small business and how to get clients. She had an enormous number of opportunities coming her way, but she felt afraid to take any action. That fear made her feel like a failure and unworthy of such opportunity. As a result she was paralyzed – she couldn’t seem to take the next step on anything. Read the rest of this post »



July 14th, 2014
It Takes Time: What to Expect When Marketing Your New Business

Fabienne Fredrickson

When you are starting a new business, the first couple of years involve a lot of hard work to attract clients. That’s no secret. But sometimes business owners come to me about how hard they are working and that nothing is happening yet.
Read the rest of this post »



July 8th, 2014
How To Create An Impression By Networking Locally

Fabienne Fredrickson

If you are just getting started and are looking for networking opportunities and speaking gigs, I have one very big piece of advice: Start locally. Read the rest of this post »



July 1st, 2014
The Best Way To Get Client Referrals

Fabienne Fredrickson

Sometimes business owners ask me what is the best incentive to get referrals from their clients. There are several ways you could incentivize your client base to encourage them to share referrals and find new clients. However, I’m not sure that is necessary. Read the rest of this post »



June 6th, 2014
Stay In Touch With Your “Low Hanging Fruit” Prospects

Fabienne Fredrickson

As a business owner, you are looking to attract clients all the time to keep your pipeline full. Everyone has prospects who don’t sign on right away. These are leads who expressed interest at some point. Maybe they spoke to you at length about your services, or you had a “get acquainted” call with them. For whatever reason, they didn’t sign up at that time. You can reach back 12 months to build this list. I call these leads “low hanging fruit” because you know they have some interest so they are easier to “pick” or reconnect with, and often some will become clients. Read the rest of this post »



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