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Archive: Fabienne Fredrickson

July 22nd, 2014
What To Do When Fear Gets In The Way Of Taking Action

Fabienne Fredrickson

Recently a student told me how she had a lot of fear about her small business and how to get clients. She had an enormous number of opportunities coming her way, but she felt afraid to take any action. That fear made her feel like a failure and unworthy of such opportunity. As a result she was paralyzed – she couldn’t seem to take the next step on anything. Read the rest of this post »



July 14th, 2014
It Takes Time: What to Expect When Marketing Your New Business

Fabienne Fredrickson

When you are starting a new business, the first couple of years involve a lot of hard work to attract clients. That’s no secret. But sometimes business owners come to me about how hard they are working and that nothing is happening yet.
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July 8th, 2014
How To Create An Impression By Networking Locally

Fabienne Fredrickson

If you are just getting started and are looking for networking opportunities and speaking gigs, I have one very big piece of advice: Start locally. Read the rest of this post »



July 1st, 2014
The Best Way To Get Client Referrals

Fabienne Fredrickson

Sometimes business owners ask me what is the best incentive to get referrals from their clients. There are several ways you could incentivize your client base to encourage them to share referrals and find new clients. However, I’m not sure that is necessary. Read the rest of this post »



June 6th, 2014
Stay In Touch With Your “Low Hanging Fruit” Prospects

Fabienne Fredrickson

As a business owner, you are looking to attract clients all the time to keep your pipeline full. Everyone has prospects who don’t sign on right away. These are leads who expressed interest at some point. Maybe they spoke to you at length about your services, or you had a “get acquainted” call with them. For whatever reason, they didn’t sign up at that time. You can reach back 12 months to build this list. I call these leads “low hanging fruit” because you know they have some interest so they are easier to “pick” or reconnect with, and often some will become clients. Read the rest of this post »



May 15th, 2014
Want To Get More Clients? Crush Them With Social Proof!

Fabienne Fredrickson

When you are looking to build your practice and get clients, there are a number of effective ways to improve your closing rate. However, one thing that can really tip the scales in your favor is to crush them with social proof! Now when I say “crush them” I mean to do this lovingly. You want prospects to begin to trust you because people do business with those they know, like, and trust. This is how you get clients. Read the rest of this post »



April 27th, 2014
How Affirmations Set The Tone For Your Success

Fabienne Fredrickson

If you are working to attract clients and create a positive mindset, affirmations will help get you there. What a difference they can make! In case you aren’t familiar with this mindset technique, an affirmation is a positive statement about a goal you want to achieve, written in the present tense as if it is happening right now. Read the rest of this post »



April 18th, 2014
Rule #1 About Marketing: Set A Goal And Create A Plan To Achieve It

Fabienne Fredrickson

If you are wondering how to increase your business and client attraction, the most important first step is to set a specific goal. So many people in business, especially those just starting out, don’t have a goal. They just want to get some clients. That does not really work very well. Read the rest of this post »



April 5th, 2014
How Much Networking Is Enough To Fill Your Practice?

Fabienne Fredrickson

If you are in the start-up phase of your business, you may wonder how much networking you need to do. Some people don’t feel comfortable with networking and meeting new people and as a result, they prefer to do less. Their natural instinct is to avoid this process. Read the rest of this post »



March 29th, 2014
How To Avoid A Partnership That Doesn’t Feel Right

Fabienne Fredrickson

If you are looking to attract clients through joint venture partners, you will occasionally meet someone who is not a good fit for you. This is normal in business and in life – you are not meant to work with everyone. So, how do you handle this situation? Read the rest of this post »



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