A congruent, harmonious brand gives you a strong sense of identity, meaning and alignment with your passionate purpose. Here is a checklist of quick tips to ensure your brand represents you most effectively.
http://crackerjackonlinemarketing.com/BrandChecklist.pdf

“Your brand is the promise of an experience.”

People remember and connect best with those people and things that evoke emotion.

Beyond offering a clear solution, your brand promises a specific and distinct experience in accomplishing that solution.  And the most transformative experiences are based on emotion.

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Put It Into Action
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Write down the top 2 or 3 emotions you want your brand to evoke.

(Hint: These will often be the opposite of the unhappy emotions associated with their “problem situation.”)

“Your brand spotlights your unique brilliance.”

Your unique brilliance isn’t a skill like copywriting or flower arranging.  It’s the gift/talent that comes from the core of your being.  It’s the very essence of what you love to do, and is what you do even when you don’t know you’re doing it.

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Find a quiet place and brainstorm your response to this question:

-> What did you love to do as a kid? (list the top 3-5 activities you LOVED doing)

Put the list away for 24 hours, then come back to it and look for the thread running through those particular activitites.  What core quality do they share?

Here’s my own as an example: As a kid, I loved to read biographies, sew clothes, make model kits and teach.

The thread that is my Unique Brilliance: I play with possibility.

“Your brand offers the answer to your client’s problem.”

=> Your brand must be clearly focused on a specific solution or result.

The strength of your brand depends on your audience understanding what you help them solve or accomplish.

Who and how are you here to serve?  Don’t keep it a secret, and don’t try to please everyone.

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Go through your 30 results and areas of  expertise (from last time) and look for the commonality.  Distill the list down into an over-arching result or solution.

For example, mine would be the promise of easy-to-use marketing strategies for people who don’t like to market.

–> Strong Brand = More Clients + More In.come <–

When your brand is clear and authentic, people “get” how you can help them, which means you attract more ideal clients, faster.

“Your brand is the heart and soul of your business.”

=> It’s got to be clear, memorable and **authentically you.**

Think of your brand as the personification of the solution you offer.  It’s the theme running through everything you do in  your business.

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Begin defining your brand “theme” by completing these two sentences at least 30 times (yes, really!):

“The result my clients get working with me is ______________.”

“I am an expert at _______________.”

(Hint: You’ll have to get really specific to come up with thirty.)

You’re invited to a sales-fr.ee “R&D” call I’m hosting this week – Thursday, 3pm Pacific.

I keep hearing from you all how you’re full up with information and what you REALLY need help with is getting into action and implementing all you’ve learned.  So I’m putting together a brand new program to make your dreams come true.

Because I want to be sure this program is EXACTLY what you’re looking for, I’d love to get your input while I’m in the development stages.

No strings attached, no opt in page, and no selling will happen on this call.  It’s just a chance for us to talk and for you to tell me what’s on your mind.

Click this auto-reply email to let me know you’re coming and I’ll send you the details. helen21-523820@autocontactor.com

Where could you use expert advice and support most?

• Turning your online marketing components (website, free giveaway and newsletter) into your “virtual sales team”

• Increasing your success -by 50, 60, 70%- with one-on-one “enrolling conversations”

• Easily attracting more sales of your programs, products and services with heart-based online promotional campaigns

• Designing, developing and promoting your own high-end programs

My passion is helping creative, heart-based business owners (like you) connect your passion to your marketing. And my expertise is breaking the big picture down into simple, “doable” steps.

A private VIP Strategic Intensive is just the boost you need to bring your special brand of transformation to more people, with ease and grace. You’ll get focused, personal mentoring and support so you accelerate your results – and know how to grow your business in alignment with your values.

Contact me today to ask how we can make that happen!

How much to charge is always a sticky slope for many service-based coaches and wellness professionals.  Here’s a quick tip to get you started. . .

Get the details of the “Passionate Purpose, Inspired Income” workshop here. . .

Here’s a quick video tip for you. . .

Get the details of the “Passionate Purpose, Inspired Income” workshop here. . .

Inspired, heart-centered entrepreneurs like us are often kept dizzy and overwhelmed by our own creativity. It’s a case of too many choices, too little time.

With all the projects, tasks and activities involved in marketing and growing a fun, profitable business, it’s all too easy to find yourself worn out at the end of the day without having many tangible results (like income) to show for it.

As I hear from clients all the time, that usually means money is going out faster than it’s coming in. We can’t have that!

The antidote to this troublesome situation is knowing which projects and activities to pursue and which to ignore (or put on hold).

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