The hard work of being an entrepreneur isn’t building a list, developing a website, becoming adept at sales, or any of the other day to day tasks involved in running a business.

The true challenge is dealing with the inner issues that get triggered as you step into the new identity required to lead a thriving 6- and 7-figure service-based business. This is not a playground for sissies, I’ll tell you. The name-calling, the back-stabbing, the insults – and that’s just from our own Inner Critic!

I’ve said for years that your business will only grow as fast and as far as you do. And I sincerely believe that. It’s just one of those things that’s easier said than done.

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I was talking with someone yesterday who shared that even though she knows (at least in her head) that making good money from sharing her gifts is REALLY what the Universe has planned for us. . .

. . .her heart hasn’t quite gotten the message.

So she’s still struggling with allowing herself to work less and earn more.

You, too?

In the early part of last year, thanks to some expert coaching, I created a new service to offer.  It’s what I call the VIP Intensive.

I can honestly say, it’s made a huge difference in my ability to support clients in accomplishing their goals quickly, and in my ability to make great money doing it.

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I hear this question a lot. And let me give you the bad news first. . .

Short answer – You can’t.

BUT the good news is you can market your message in a way that’s totally in alignment with your values.

Here’s the problem with trying to avoid marketing altogether – people won’t know what you have to offer. The only way you can create transformation for your clients is to let them know how they can work with you. That requires marketing and asking for the sale.

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Today’s What to Say If You Hate to Sell tip strikes a bit of a serious note about what REALLY gets in our way as we grow a successful business.
Let me know what you think. . .

I mention the “upcoming” call in the video. November 18 has already passed but you can still get the audio recording of the call here. (I got rave reviews so I’m sure you’ll find it well worth listening to.)

As part of the registration sequence for an upcoming free teleseminar I’m doing, I’ve been asking people to tell me about their biggest obstacle when it comes to the one-on-one “selling conversation.”

One lament that particularly caught my eye (and that I hear from clients repeatedly) is a confession to feeling afraid to talk about fees. And based on past experience, I can tell you that means each of these passionate business owners is undercharging.

Here’s my motto: You get what you pay for, and you DO what you pay for.
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On last night’s teleseminar, I talked about a very big problem many heart-centered business owners have – and that’s knowing how to talk with people effectively about what you have to offer, about how you can help them.

I shared 5 “Selling Styles” that can damage your success. One of them is the Jekyll and Hyde – that’s when you’re humming along, being yourself, right up to the point where you make your offer. . .

. . .then suddenly your Natural Self disappears and it’s like you’re another person, maybe too salesy or too awkward.  It’s definitely uncomfortable for both you and your potential client.

To learn more about the different selling styles (and the one you want to develop – that will encourage people to say ‘yes’), go here. . .

I just signed the contract with my brand new (to me) event planner, Lori White of Intuitive Productions. And I have to admit I’m quivering from both excitement and fear (just a li’l bit)!

It’s especially thrilling because Lori is extraordinarily good at what she does BUT because she has so many other irons in the fire, she’d sworn she only wanted one event planning client – which she already had. Then last Sunday I got a totally unexpected email from her that she’d reconsidered and was happy to take me on too. Yippee!

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I’m putting together a series of video tips for you on the topic of “What to Say If You Hate to Sell.”

I know it’s a pretty hot topic for many heart-centered business owners and I feel I’ve got a lot of credibility in this area because I know exactly what it’s like to hate to sell!

I used to refer to myself as a “selling coward.”

Fortunately, I figured out a way to have those all important “selling conversations” and I’d like to share some of what I’ve discovered in these video tips.

Here’s Tip #4 – The One Attitude Shift That Makes ALL the Difference
(they’re being posted in random order, just to make things a little more exciting!)

Click here to get in on my upcoming free call with more ideas and information about What to Say If You Hate to Sell.

I’ve got news for you.

You’re not doing your business or your clients any favors by being bashful about staking claim to your patch of expertise – that special brand of transformation you offer.  When you’ve got that kind of single-minded focus, it makes it a breeze to talk about what you do clearly and compellingly (which, by the way, is very attractive to potential clients).

Plus, when concentrated in one or two areas, your expertise grows on itself, expanding your skill and knowledge, and your confidence.

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I saw a Tweet the other day saying there was only 108 days left in the year, and asking what I wanted to commit to accomplishing in the time remaining for 2009.

Holy #%$*, Batman! How did that happen? Just yesterday we were awaiting the demise of civilization when the new century rolled in. And now we’re on the doorstep of 2010.

(Have you noticed it really is true that time speeds up the older you get? Or am I a party of one here?)

Anyhow, it seemed like a good idea to regroup before year’s end. So let me ask you – what goal do you want to accomplish between now and December 31st that will have you saying 2009 was your best year yet in business.

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