#1. Clients immediately feel a connection with you.

#2. Clients immediately resonate with your passion.

#3. Clients immediately recognize the value of
your offer.

The Grand Poohbah Speaks:

Hector, my tall, dark and handsome 12-year-old Labrador is having intestinal troubles. It’s been going on for a couple of weeks and despite our efforts the vet and I can’t seem to pinpoint the cause yet.

I’m sharing this with you not to be gross (though I do love to stir that pot every now and again!) but because it struck me that the situation has similarities to what happens in our marketing.

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The Grand Poohbah Speaks:

I recently had the pleasure of experiencing a marketing epiphany while having my car washed.

Let me explain. On Saturday, I got a call from a friend saying that a local family had organized a car wash to help raise the last few thousand dollars they needed to qualify for a first-time buyer mortgage. She explained they were “this close” to achieving their dream of raising their kids in their own home (rather than apartments) and were asking the community for help.

They first had enlisted friends and co-workers to put out the word (referral marketing).

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