SoloSavvy Blog for Solo Entrepreneurs » Helen Graves

Branding Tip #5 – Powerful & Profitable Brand Checklist

Helen Graves — Wed, 30 Jun 2010 01:00:50 +0000

A congruent, harmonious brand gives you a strong sense of identity, meaning and alignment with your passionate purpose. Here is a checklist of quick tips to ensure your brand represents you most effectively.
http://crackerjackonlinemarketing.com/BrandChecklist.pdf

Branding Tip #4 – Your Brain is the Promise of an Experience

Helen Graves — Fri, 25 Jun 2010 18:30:31 +0000

“Your brand is the promise of an experience.”

People remember and connect best with those people and things that evoke emotion.

Beyond offering a clear solution, your brand promises a specific and distinct experience in accomplishing that solution. And the most transformative experiences are based on emotion.

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Put It Into Action
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Write down the top 2 or 3 emotions you want your brand to evoke.

(Hint: These will often be the opposite of the unhappy emotions associated with their “problem situation.”)

Branding Tip #3 – Your Brand Spotlights Your Unique Brilliance

Helen Graves — Wed, 23 Jun 2010 19:00:30 +0000

“Your brand spotlights your unique brilliance.”

Your unique brilliance isn’t a skill like copywriting or flower arranging. It’s the gift/talent that comes from the core of your being. It’s the very essence of what you love to do, and is what you do even when you don’t know you’re doing it.

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Put It Into Action
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Find a quiet place and brainstorm your response to this question:

-> What did you love to do as a kid? (list the top 3-5 activities you LOVED doing)

Put the list away for 24 hours, then come back to it and look for the thread running through those particular activitites. What core quality do they share?

Here’s my own as an example: As a kid, I loved to read biographies, sew clothes, make model kits and teach.

The thread that is my Unique Brilliance: I play with possibility.

Branding Tip #2 – Your Brand is the Answer to Your Client’s Problem

Helen Graves — Thu, 17 Jun 2010 14:00:18 +0000

“Your brand offers the answer to your client’s problem.”

=> Your brand must be clearly focused on a specific solution or result.

The strength of your brand depends on your audience understanding what you help them solve or accomplish.

Who and how are you here to serve? Don’t keep it a secret, and don’t try to please everyone.

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Put It Into Action
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Go through your 30 results and areas of expertise (from last time) and look for the commonality. Distill the list down into an over-arching result or solution.

For example, mine would be the promise of easy-to-use marketing strategies for people who don’t like to market.

Branding Tip #1- Your Brand is the Heart & Soul of Your Business

Helen Graves — Fri, 11 Jun 2010 10:00:55 +0000

–> Strong Brand = More Clients + More In.come <–

When your brand is clear and authentic, people “get” how you can help them, which means you attract more ideal clients, faster.

“Your brand is the heart and soul of your business.”

=> It’s got to be clear, memorable and **authentically you.**

Think of your brand as the personification of the solution you offer. It’s the theme running through everything you do in your business.

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Put It Into Action
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Begin defining your brand “theme” by completing these two sentences at least 30 times (yes, really!):

“The result my clients get working with me is ______________.”

“I am an expert at _______________.”

(Hint: You’ll have to get really specific to come up with thirty.)

Sales Free R&D Call – You’re Invited

Helen Graves — Mon, 31 May 2010 12:00:25 +0000

You’re invited to a sales-fr.ee “R&D” call I’m hosting this week – Thursday, 3pm Pacific.

I keep hearing from you all how you’re full up with information and what you REALLY need help with is getting into action and implementing all you’ve learned. So I’m putting together a brand new program to make your dreams come true.

Because I want to be sure this program is EXACTLY what you’re looking for, I’d love to get your input while I’m in the development stages.

No strings attached, no opt in page, and no selling will happen on this call. It’s just a chance for us to talk and for you to tell me what’s on your mind.

Click this auto-reply email to let me know you’re coming and I’ll send you the details. helen21-523820@autocontactor.com

Creating a 6-Figure Income (or Beyond) Wasn’t Meant to Be Done Alone

Helen Graves — Fri, 09 Apr 2010 16:00:10 +0000

Where could you use expert advice and support most?

Turning your online marketing components (website, free giveaway and newsletter) into your “virtual sales team”

Increasing your success -by 50, 60, 70%- with one-on-one “enrolling conversations”

Easily attracting more sales of your programs, products and services with heart-based online promotional campaigns

Designing, developing and promoting your own high-end programs

My passion is helping creative, heart-based business owners (like you) connect your passion to your marketing. And my expertise is breaking the big picture down into simple, “doable” steps.

A private VIP Strategic Intensive is just the boost you need to bring your special brand of transformation to more people, with ease and grace. You’ll get focused, personal mentoring and support so you accelerate your results – and know how to grow your business in alignment with your values.

Contact me today to ask how we can make that happen!

How Often Can You Raise Your Fees?

Helen Graves — Sat, 03 Apr 2010 18:00:49 +0000

How much to charge is always a sticky slope for many service-based coaches and wellness professionals. Here’s a quick tip to get you started. . .

Get the details of the “Passionate Purpose, Inspired Income” workshop here. . .

How to Work Less, Impact More People and Boost Your Income

Helen Graves — Tue, 30 Mar 2010 18:00:52 +0000

Here’s a quick video tip for you. . .

Get the details of the “Passionate Purpose, Inspired Income” workshop here. . .

How to Avoid the “Too Many Choices, Too Little Time (and Too Little Cash Flow)” Syndrome

Helen Graves — Sat, 20 Mar 2010 14:00:45 +0000

Inspired, heart-centered entrepreneurs like us are often kept dizzy and overwhelmed by our own creativity. It’s a case of too many choices, too little time.

With all the projects, tasks and activities involved in marketing and growing a fun, profitable business, it’s all too easy to find yourself worn out at the end of the day without having many tangible results (like income) to show for it.

As I hear from clients all the time, that usually means money is going out faster than it’s coming in. We can’t have that!

The antidote to this troublesome situation is knowing which projects and activities to pursue and which to ignore (or put on hold).

Not all business endeavors are created equal. And you simply can’t follow through on all of them. It’s imperative that you have a way to sort through the abundance of ideas and possibilities to determine which ones are worth your time, attention and money.

One of the first things I did with client Marlene Clay (DivorcedHappilyEverAfter.com) when she came for a private 2-day business-building retreat last month was help her create her “Return on Resources” filter.

It’s a quick and easy method for sorting through the options and zeroing in on the most profitable, productive ones. She was so delighted with the freedom and confidence it gave her in making decisions about her business projects that she asked if we could create a ROR Filter for her money decisions as well. =-)

Your ROR Filter:

Keeps you grounded in practical action

Let’s you avoid time- and money-sucking disasters

Is unique, flexible and grows with you and your business

And just before lunch on Day 1 of my upcoming “Passionate Purpose, Inspired Income” workshop, I’ll teach you the same powerfully simple decision-making technique.

I have no doubt you’ll love the ease and speed with which you make effective business decisions once you’ve got your personal Return On Resources Filter to support you.

This simple technique will provide immediate relief from overwhelm and put you in position to greatly increase your money-making capacity without working any harder. You’re not doing more, you’re just doing it differently.

Then you’re free to allow your creativity to run wild, knowing you’ve got a surefire way to choose just the right ideas to develop.

[Get the details of the "Passionate Purpose, Inspired Income" workshop here. . .]