The Thanksgiving leftovers are eaten, the stores are playing Christmas carols… My Christmas village is set up on my dining room table.
Time to kick back, enjoy the egg nog and start planning for 2014, right? Nope.
There is still a month left in 2013 – don’t quit before it’s over. Read the rest of this post »
It’s so easy in the hustle and bustle of owning a small business to forget how much we really have to be thankful for. We can get so caught up in making those sales goals, running our operations, and growing our business that we forget how lucky we are to be able to live our passions every single day.
So, today I want to spend a little time talking about some things you can do to really show thankfulness to yourself, your business, and your clients. Read the rest of this post »
Frustrating isn’t it?
You are talking to an amazing potential client on the phone. They seem very interested in what you have to offer. As you talk, you realize that this is your ideal client. You can really help make a difference in their life. You are both excited about the possibilities. And, then the discussion turns to price – and the stories begin. Read the rest of this post »
Would you like to learn some rules for how to word your tweets so they get more clicks on Twitter? While I was doing the research for my post on how to use Twitter to split test your e-mail headlines, I ran across a great article from Dan Zarella that offers scientific proof of which headlines perform best on Twitter.
Would you like to know the rules for hitting a home run on Twitter? Yeah, I thought you might…. Read the rest of this post »
Today, I want to spend some time discussing an often overlooked marketing tool – the teleseminar.
I am a huge fan of teleseminars because I know how they can change your business. I am a perfect example! My first teleseminar was about six months into my business and I not only used it to build my list, but I also used it to create a product. That teleseminar class “How I Grew My Facebook Fan Page from 1 to 1026 Fans in 30 days,” converted nicely into my first product that has garnered me over $8000 since it’s debut in 2010. Not bad for a week’s worth of work, right? Now, I try to hold several teleseminars a year myself. I also regularly participate in other entrepreneur’s teleseminars. Read the rest of this post »
If you’re like many entrepreneurs, marketing is something you dread. I’ve found that entrepreneurs typically fall into one of two camps.
1. They create a sales page and wait for ideal clients to throw money at them. If that doesn’t work, they try to mention it a few times on Facebook and Twitter.
2. They market, market, market but they don’t make it to the point where they can actually make an offer or ask for the sale.
Either camp isn’t very effective and tends to lead to a ton of frustration. They feel like they’re investing all this time, energy, and money but not getting any results. Read the rest of this post »
What is it you can sell today?
Did that question shock you? I hope so! Sometimes to be successful, you have to be the do-er with your business even if you’d rather be focusing somewhere else. So, let’s look at 3 places you may have content to market. Read the rest of this post »
Many entrepreneurs fall into the trap of selling a product they don’t entirely believe in because they think it’s going to make them successful. The reality though is that you have to have that passion, that drive to be a success, as an entrepreneur. If you’re just selling something to make money, you’re not going to be as successful as you could be. Sure, you can make money that way but it may not be enough for you. Read the rest of this post »
Understanding your business advantage will allow you to easily answer the question that terrifies most entrepreneurs: “So what do you do?” Do you feel a little twinge in your chest every time someone asks you that? I know I did for a long time. I hear people talk a lot about finding your uniqueness, but after working with so many entrepreneurs I know that just listing what makes you unique isn’t enough. It’s to easy as entrepreneurs to look at the list and think, well, that’s not unique. Read the rest of this post »
A lot of you are asking me how I really got my business going. Like many of you, I spent months and months “pretending” to be in business. I spent hours playing around on the web — but I was really getting nowhere.
Here’s how I put a stop to that and got my business going in a real way. Read the rest of this post »