You’ve probably heard the statement “it’s the who, not the what.”
In business, success is much more about who you have on your team than the kind of strategy you’re trying to execute on. Google wasn’t the first search engine to come along, but they had something no other search engine had: Larry Page and Sergey Brin.
Your HR policies, the policies about how you hire people, including interns, and how you treat your people, can make or break your company. Read the rest of this post »
Commodities are notoriously difficult to market and promote.
Why? Because the primary driving factor of commodities is price. Why would someone pay $10 for a pound of rice rather than $3? The same could be said for oil, gold, hotel rooms, flights and any number of other products.
Competing as a commodity is virtually impossible. No matter how much you try to differentiate yourself, at the end of the day people still view you as a dime in a dozen and gauge you based on price. Read the rest of this post »
If you have a vision of what you would like to achieve, it’s of the essence to create an action plan of how and when you’re going to do it. Consider it a “road map” to your success. This is the time to set particular goals, assign timelines, and watch as positive results begin to show themselves.
A Success Action Plan is a uncomplicated list of all of the jobs that you need to carry out to accomplish an objective. It differs from a To Do list in that it concentrates on the accomplishment of a exclusive goal.
Here’s how to get started: Read the rest of this post »
There are many ways to get content on your blog. One way to write it all yourself, but that can be limiting in terms of content volume but also voice and value. Another way is to utilize PLR, (Private Label Rights) content which is a great way to fill in gaps. You can also hire a ghostwriter to create specialty content for you. And lastly, you could use the growing trend of simply hiring a blogger to write under their own name for your site. But this last option only works if you hire a good writer and someone who effectively represents your business. So, how do you find such a person? Read the rest of this post »
Obviously, one of the most important thing in having an email list is having some kind of service that will allow you to collect email addresses and email those you collect.
There are two options you have when it comes to such services – hosted and self-hosted. Read the rest of this post »
Are you marketing campaigns not working well (meaning you aren’t getting the clients you want!)? It’s time to take a look at what you’re trying to do. Is it exciting? Is it eye catching? Is it unique? If not, you’re campaign is likely too bland to get anywhere.
It used to be that simply advertising your business could get you more than enough customers, but that’s not case anymore. Look around you. There are advertisements EVERYWHERE, in every medium. Read the rest of this post »
I was recently invited to join a Facebook group that was exclusively for coaches to help support each other with advice and feedback. Like you, I’m part of more than a few Facebook groups, and find a lot of them so filled with self-promotion that they are not worth my time. So I was excited that this new group was advertised as a pitch-free space.
But my excitement soon turned to disappointment. Read the rest of this post »
When you make targeted connections, you have the potential to make each one a profitable one. Yet, so many of us know how easy it is to get caught up in the numbers game. People often find they spend their time striving to get more customers, prospects, subscribers and followers without paying attention to the quality of those relationships. Read the rest of this post »
You already know that the best marketing is word-of-mouth. After all, when a trusted friend or colleague makes a recommendation, you listen and are more likely to act.
Best of all, word-of-mouth marketing is completely free. If you can create a system that allows you to spread the word consistently, you’ll be able to gain traction without spending a single dime on marketing.
So how do you get recommendations? How can you increase your referrals? Here’s how. Read the rest of this post »
You’ve no doubt heard the cliché “Work hard, play hard.”
Like most clichés it is very true.
Many entrepreneurs know this for a fact. They work incredibly hard at their business, night and day it sometimes seems. But they also take time off to play just as hard. Read the rest of this post »