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Achieving the Dream: The Freedom of The Solopreneur Lifestyle

Archive: Sandra Martini

August 31st, 2010
Are You Selling *Hope*?

Sandra Martini

If you follow me on Facebook or Twitter, chances are you know my beloved BlackBerry died last week — I love my “scroll wheel” and have had a similiar model for over 10 years (I know you iphone peeps are cringing).

They no longer make scroll wheels.  Now it’s all touchpads and touchscreens.

As I tested the Droid and Droid2 (on the Verizon platform where I’ve been), I quickly realized that it wasn’t what I wanted.  Luckily, BlackBerry came out with it’s new Torch and the ATT store was right next door.

15 minutes into “playing”, this is what I wanted.

Back next door to Verizon to see if they have anything comparable.

“Nope, but we’ll be getting new BlackBerries sometime before Christmas. Can you wait till then?” said the Verizon rep.

Read the rest of this post »



August 26th, 2010
Can Freedom Really Be This Simple?

Sandra Martini

Have you ever put something in the oven, only to get distracted and end up overcooking it?

I used to do it all the time — especially once I started my business.  In the oven went dinner, then I was off to check emails or write.

An hour later there was a burning smell (and “yes”, baking potatoes CAN explode in your oven!).

Then I discovered the freedom that a simple timer could bring.  Set it, off to do whatever and come back when it beeps.

I employ the same principle in my business using a Polder Digital Timer (it’s the visual of digital “sand” that makes this far and above other timers):

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August 20th, 2010
When Clarity Costs. . .

Sandra Martini

We all want clarity — clarity of purpose, clarity of knowing who we are, clarity around the offers we make in sharing our gifts with others.

There comes a certain point, however, when clarity costs:

  • Clarity costs time — we often spend so much time thinking about how to get clarity that little else happens
  • Clarity costs energy — we often spend so much time analyzing and reanalyzing what we’re doing (or not doing) that we have no energy left for other pursuits
  • Clarity costs money — spending so much time thinking and analyzing means little time for producing programs, products and services and less time for sharing them with others

For today, take pleasure in being unsure. Revel in the muddle. Embrace the gray.

And as you sit unclear about your life purpose, choose one thing you can to do generate extra revenue this month.

You don’t have to love it.  You don’t have to want to do it forever. By doing it, you’ll learn if you enjoy it. . .or not.  And then move on to the next thing.

Gaining clarity around what you do comes from DOING, not thinking about doing.



August 4th, 2010
What Happens on the Other Side of Your Door?

Sandra Martini

The other day, I shared a post about the first tenet of Escalator Marketing(tm): Having ONE door to your business, one door so that when prospective clients and partners visit your business, they know what you do and where/how to start learning more about you and your business.

Today, let’s talk about what happens once the door is opened and your prospective clients and partners enter. . .



July 30th, 2010
The Door To Your Business

Sandra Martini

When prospective clients “walk up to your business”, what do they find?  This under-2-minute video shows you why it’s important not only to know, but to have the *right* answer.  Enjoy!

Oh, and see if you can pick up where my little Llasa Apso Buddy decides to start tossing my slipper around. :-)



July 28th, 2010
3 Ways to Ensure Your Business is Busy — No Matter The Economy or Season

Sandra Martini

It’s summer. . .a time of school vacations; hazy, hot and humid weather; and, according to some, the slowest business season of the year.

Not so here in Lakeville!  We’re going gangbusters and there’s a few reasons why which you can easily use/adapt for your business:

  1. Plan for success and work the plan. Nothing secret here – it actually makes things easier if you have a plan to work by as there’s no wondering “What should I focus on?” thoughts when you walk in the office each morning.
  2. Generate exposure all year round for a steady flow of business: consistent article marketing; regularly (at least 2x/week) posting on your, and others’, blogs; connecting with people “live” through social media; “touching” your readers through direct mail and, if conducive to your business, regularly hosting f.r.e.e. teleclasses.
  3. Create systems to work for you. The busier you get, the more important it is to have the right systems in place so “no balls get dropped” and every client experiences Extreme Client Care™ from you and every member of your team.  And the busier you are, the more clients who want to work with you.

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July 22nd, 2010
3 Ways To Alienate Your Peeps a.k.a. “How NOT to Market”

Sandra Martini

As I put the final touches on my Escalator Marketing(tm) report and what it means to businesses of all industries — online and offline — there are several things which have hit my inbox this week as great examples of how NOT to market your business and I want to share a few of them here.

  1. I received 3 emails from someone whose list I’ve been on for well over a year and received so few communications that I completely forgot I was on her list (okay, that’s a mistake in itself, but not the one I’m focusing on).  The 1st email mentioned that  she’s been busy and asked how I was (that’s it…just a few words). I forget what the second was and the 3rd is to sell me a $700 program.  Seriously? No contact in “forever” and then sell me a $700 program after asking how I am? There are no words.
  2. Read the rest of this post »



July 15th, 2010
First I Was Sad. . .and then I Got Mad

Sandra Martini

If you’ve been following me for at least a few weeks, you probably know that I’m hosting a new Create Your Best Fall Ever program starting next week — one where you’re guaranteed to walk away with a mapped out revenue plan, after Day 1.
While speaking with someone about the program this week, she asked about the value, sharing that she’s enrolled in several programs which cost multiple times the amount of this one despite offering a lot less.

And that’s when I got sad. . .

In a totally separate conversation, a new client shared that she got more value from an hour with me than in the high end programs she’s participated in to date.

. . .and that’s when I got mad. . .

Read the rest of this post »



June 25th, 2010
The Entrepreneur’s Model: Why You’re Not Making Money, Part 2

Sandra Martini

One of the primary things new clients come to me with is a list of everything they’re doing in their business (and it’s A LOT) and confusion over why, with all the activity and, yes, even accomplishment, they’re not making the type of revenue they know they’re capable of.

Today’s quick 1-minute video explains the reason. . .

If you’re inspired, please leave a comment below. And if you’re ready to break the cycle and start generating consistent and sustainable revenue in your business, please visit From Your Vision Board to Reality: Create Your Best Fall Ever here. . .you’ll be glad you did. :-)



June 23rd, 2010
The Entrepreneurs’ Model — Why You’re Not Making Money, Part 1

Sandra Martini

I have a quick 3-minute video to share with you which shows The Entrepreneurs’ Model and why most entrepreneurs/small business owners aren’t making any money.

If inspired, please leave your comments below. . .





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