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Archive: smartini

November 11th, 2008
Twitter: Why a Long Username is NOT in Your Best Interest

Written by smartini

Have you noticed that while many people user their names for Twitter (a great idea in my opinion), some use much longer usernames, such as their first name and the name of their business.

For example, SandyAtMyBusinessName

What’s wrong with this?

While having your name and your business name is a great idea for remind people who you are, with Twitter, it’s too much.

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November 7th, 2008
Tortoise or Hare — Which Describes You? And Why “Neither” is the *Right* Answer!

Written by smartini

We’ve all heard the famous story of the tortoise and the hare and their legendary race.  Not knowing the outcome, who would have ever put their bet on the tortoise?

When it comes to managing and marketing your business, it’s more important to pick a few things to do consistently rather than flitter about doing the latest, “greatest” or sexiest things out there.  You’ll be a whole lot more effective this way.

So does that make you a tortoise or a hare in your marketing?

Actually, neither are ideal.

Let me explain. . .

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October 29th, 2008
How to Create a Survey Using Survey Monkey: All You Have To Do is Ask

Written by smartini

Have you been thinking about sending a survey to your list, but not quite sure how to go about it?

Unsure of the types of questions to ask or even what you’ll get from the survey?

Not sure how to ask people to fill out your survey when you know how busy they are?

Great News! I’ve put together a step-by-step guide to creating surveys using Survey Monkey - we even walk through a sample survey and have screenshots to guide you every step of the way!

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October 17th, 2008
How to Stay in the Forefront of Your Customers Minds

Written by smartini

Have you ever noticed that people get incredibly happy whenever you unexpectedly think of them or do something for them?
It doesn’t matter if it’s related to your business or personal life. Take Oprah Winfrey for example. At a live event a few years ago, she mentioned how she loves to purchase makeup whenever it’s “Clinique Bonus Time” as she gets a gift.

Here we have a woman worth over a billion dollars who she loves receiving the cheap little makeup bag with free blush and lipstick, in colors she will never wear, just because they are F*REE.

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October 7th, 2008
How to Make Your Business Thrive Rather than Survive

Written by smartini

It seems everywhere I turn I’m hearing about:

  1. the recession
  2. why we *should discount* our services to get more business or
  3. why we should have a sale as a result of *the* summertime lull in business

and yet I’m busier than ever and have just brought on two new team members and several of my clients are reporting record months.

Why the difference?

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