Once you’ve mastered your online marketing system and you’re growing your list on a daily basis, this is a good time to then set about creating additional offerings for your subscribers. This is where you start to look at your Product & Marketing Funnel and see where the gaps are and where new products can fit.
If you’re like most solo service professionals you’ll have something at the top (i.e. the widest part) of your funnel, which is usually your free taste, and then you’ll have something at the bottom (i.e. the narrowest part) of your funnel, which is usually your most expensive one-on-one services, but you won’t have anything in-between.
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Posted By: Tracey Lawton in Multiple Streams of Income | permalink | comments (0) | trackback
For many solopreneurs a large part of their business is working one-on-one with clients, and that means having a way of keeping all of their client information organized and easy to access.
In this article I’m going to share with you my top three tips for keeping everything together, so that you can easily access your client information and know exactly where your clients are in your programs.
1. Physical: Create a Client Contact Sheet
For most business owners there will be a physical client file that you’ll need to create. One of the simplest ways of creating this file is by using a manila file folder in which you simply drop your paperwork into. This file will contain things like the agreement form from your client, assessment forms, or details of any projects that you’ll be working on.
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Posted By: Tracey Lawton in Business Planning | permalink | comments (0) | trackback
Many business owners make the mistake of picking one or two online marketing strategies, trying them for a couple of weeks, deciding that they don’t work because they’re not bringing in new subscribers, and then moving on to the next hot online marketing strategy that they’ve heard about.
Don’t make this same mistake!
There are many, many, different online marketing strategies you can implement to grow your business and attract new subscribers to your list, but the key to making any of them work is consistency and persistence. It simply isn’t good enough to try one for a short time, decide it’s not working, and then move on to the next.
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Posted By: Tracey Lawton in Internet Marketing | permalink | comments (1) | trackback
One of the best ways you can give your list building efforts a HUGE boost is to partner with other solopreneurs to create a giveaway event … also known as a joint venture (JV). If done right this strategy can literally add hundreds of new subscribers to your list in a very short period of time. I’ve been involved in this strategy a number of times over the years and have welcomed several hundred new subscribers into my community in a matter of days. The latest joint venture I participated in added 115 new subscribers in just ONE day.
Today I’d like to share with you my all-time favorite type of joint venture – the giveaway event.
What is a giveaway event?
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Posted By: Tracey Lawton in Internet Marketing | permalink | comments (0) | trackback
There comes a point in every solopreneur’s business where they need to sit down and plan … and I mean, really plan! Not just write down a few ideas on the back of an envelope and hope for the best, but really map out a long-term strategic plan for their business.
Creating this kind of business plan is so important as, for one reason, it immediately eliminates a lot of the overwhelm and frustration that you’re probably feeling, but it also allows you to:
- See where you’re going;
- Know how you’re going to get there; and
- Lays out exactly what you need to do along the way to get from Point A to Point B
How do you know when you’ve reached this critical business planning point?
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Posted By: Tracey Lawton in Business Planning | permalink | comments (2) | trackback
One of the systems I help my clients to implement is a schedule for getting on track with their ezine (electronic newsletter) as it’s so important that you have a systematic stay-in-touch strategy in place and a regular ezine is the perfect medium for achieving this!
However, the downside, and where so many solopreneurs fail, is that they don’t get into a regular publishing schedule and they start to lose their connection with their subscribers.
Today I’d like to share with you my top 10 tips for publishing a successful ezine and building that all-important know, like, and trust factor.
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Posted By: Tracey Lawton in Business Planning, Email Marketing, Marketing Planning | permalink | comments (2) | trackback
For a long time I was reluctant to add podcasting to my list building arsenal thinking it was simply another task on my already long To Do list and, to be honest, it sounded tedious … manually submitting my podcast episodes to the various podcast directories so that people knew they were there; I didn’t have time for that!
Little did I realize how easy it was to implement this strategy, and reach a whole other audience too – those who prefer to learn by listening! But now that I know how easy it is to create a podcast, I want to share that information with you!
What is a podcast?
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Posted By: Tracey Lawton in Internet Marketing | permalink | comments (2) | trackback
This article has been inspired by one of the respondents to my recent survey who commented “I need clients not organization”. This particular comment really stuck out for me because I feel that a lot of business owners become so focused on getting the clients that they really don’t understand being more organized means getting more clients, and therefore do not put in place the foundational pieces that will allow their business to grow.
You will probably have heard me say before that you need to “manage” your business before you can “market” your business, or to take what this respondent said and turn it on it’s head:
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Posted By: Tracey Lawton in Business Planning | permalink | comments (3) | trackback
Members of my Easy Office Organization program and my private clients know that I’m a die-hard Outlook fan. I’ve tried many email and contact management systems over the years, but keep coming back to this one tool. Why?
Because it does everything that I could possibly need in order to effectively run my business. It’s my:
- Email manager
- Contact manager
- Calendar planner
- Task scheduler
- Notes space
In short, it’s my command central for running my business.
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Posted By: Tracey Lawton in Time Management | permalink | comments (1) | trackback
One of the best ways you can grow your list practically overnight and interact with your audience is to host your own Teleclass. After all they are a low-cost, yet simple, marketing strategy that you can implement on a regular basis to reach your target market, and they have the advantage of you being able to interact with your audience – they’ll be able to hear your voice and you will become more ‘personable’ to them.
Just some of the reasons why teleclasses are so popular are:
- They show off your expertise
- Easy to set up
- Fun to host
- You get to interact with your target market
- Build your list a.k.a. your online community
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Posted By: Tracey Lawton in Internet Marketing, Marketing Planning | permalink | comments (0) | trackback
