My clients and regulars to my ezine have heard me say many times that the gold in your business starts with the list.  Having a list of interested potential clients, who want to know more about you and your services, will provide you with a long-term, successful, business.

And guess what?

When you have a list in place of potential clients who are interested in you, your services and your products they come to you! You don’t have to go out and find clients - they’re right there!

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As a solo service professional you are probably already clear on who your niche is, i.e. you know who those people are who want and need your services, but are you providing the solution to their problems in the way that they want?

If your products, programs, and/or services are not selling as well as you thought they would it could be there’s a mismatch between what your market wants and what you’re providing them with.  In other words, are you providing the solutions based on what YOU think the problems are rather than what your target market wants?  And how do you find out?

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As a solopreneur, one ingredient you need for a successful online business is traffic… and lots of it! But there are so many websites out there, all competing for the same traffic, that it can be difficult to attract visitors to YOUR website!

Today, I’d like to share with you my top five strategies for attracting highly targeted visitors:

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One of the best time-saving strategies I’ve implemented is my client conversion system.  You know the drill; a potential client comes along and emails/calls you asking about your services.  You spend time responding, maybe even putting a detailed proposal together, and then you never hear from them again!  Not even a thank you for your email!

This is one area that’s a huge time drain for solo service professionals, but one that is so important – you need paying clients so you have to spend time responding to them.

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I was asked a question recently about re-using your articles…

Are you using the articles you write in your ezine and posting the article on your blog? It’s been recommended to do this, but I’m a little torn.

My response to this - a resounding ‘Absolutely!’. This is exactly what I do; in fact I use my article whenever and wherever I can as many times as I need to. Just so that my subscribers don’t feel cheated, the very first time I publish a brand-new article is to my ezine list, so they get to read it first! Thereafter it goes on my blog, I link to it from my website, I submit it to various article directories etc. etc.

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Many solopreneurs tell me that one of their areas of overwhelm is in keeping all that information they gather from the web and/or forums organized and easily accessible.

So, how do you keep track of those all-important pieces of information that you come across daily?  Create a Resources Folder!

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If you could see how many emails I get each day from subscribers telling me that their biggest office headache are the piles of paper…

This is one of the reasons that I’ve included a step on how to tackle your paper piles in my free report - The 7 Key Steps To An Efficient And Organized Office (available from http://www.officeorganizationsuccess.com).

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