Blog Archive: Business Building


4 Reasons Every Business Needs a Newsletter

“Michele, do I really need a newsletter, I mean is it really worth my time, after all I already have a website and a blog?” I’ve heard this before; a lot…actually. So I decided to address it in today’s post. Here are the 4 main reasons why your business needs a newsletter.

By Michele A Scism


Someone I Love Was Counting On Me

Ever feel guilty when you decide to take some time off?

Have you ever noticed that being present for what’s important to you (and even remembering what’s important to you) can be hard?

A few weeks ago my niece was visiting.

During her visit, she had an invitation to an event at the Facebook office in New York. In order to go, though, she needed a parent to come with her.

And she told me about it the day before the event.

By Monica Shah


Solo Entrepreneurs are – Different!

That’s what I shared with Ryan James of Startup Savant, a website whose goal is to “simplify entrepreneurship for small business owners” by sharing their stories.

And, along the way, they give back to support children’s education – the entrepreneurs of tomorrow.

So I was pleased to be asked to be interviewed, and share especially what makes Solo Entrepreneurs unique! Here’s that interview.

P.S. – I’m having one of those “forgetting to eat” days today!

By Terri Zwierzynski


How to Step Into the CEO State of Mind

Over the years, I’ve learned that there are some big differences between business owners who see themselves as the “CEO,” of their company, and not just “self-employed.”

I had to make the shift myself, once I saw that just doing what I had “always done” wasn’t going to take me to where I wanted to go next. It became time to step it up and run a “big girl business.” 🙂

Here are 4 key differences that distinguish the two:

By Christine Gallagher


The Shocking Reality for Entrepreneurs

So did you really know what you signed up for when you became an entrepreneur? Were you shocked by the reality? If you are like the majority of entrepreneurs you probably thought that all you had to do was create a product or service and BAM people would line up to buy. Well…not exactly. The shocking reality for entrepreneurs is that they have to make actual sales; the majority of them don’t have sales experience and don’t want to do sales. They want to deliver the services they are so great at. If you want to stay in business, you need to be successful at making sales.

By Michele A Scism


Looking for Free Traffic to Your Website?

No kidding right! Aren’t we all. Does it feel like you have tried everything and it still doesn’t seem to work. It can be frustrating. Isn’t free traffic to your website a human right? LOL Maybe we just need a strategy, or better yet ,maybe we need to know the right people who know what they are doing!

That’s why I am super excited that Paul B. Taubman from DigitalMaestro.com is going to be one of the speakers at this years Decide, Act, Profit event. I have known Paul for years. He is not only a super cool, funny, and brilliant guy – he also really knows his stuff when it comes to your website. He is going to be at the event all 3 days so that you can get your website questions answered.

I found this great blog post on Paul’s website called “Increase Your Free Traffic Using Your Blog”. Check it out.

It’s a great idea too. People love blog posts because they are short and get right to the point making them perfect for social media. They are easy to share and a great way to drive traffic to your website.

OK It’s time for you to Decide, Act, and Profit. Get your ticket for the event today so you can meet Paul and finally get a plan designed for driving traffic to your site.

 

By Michele A Scism


Yes! It’s called Decide, Act, Profit

I love events! Attending events. Speaking at Events. And most of all hosting events. I love the look in an entrepreneurs’ eyes when that light bulb goes off. I love when they come back year after year to share everything that they have accomplished. This year something became really clear. The moment that you decide and act, is what leads to profit!

By Michele A Scism


How to Find Inspiration Elsewhere (When You’re All Tapped Out)

When I was a budding entrepreneur, a big part of building my inspiration up was in following others who were already very successful doing what I wanted to do.

I followed blogs of people I admired, went to conferences, and just got around people who inspired me. I saw women entrepreneurs using technology to run their businesses, and it ignited a fire in me to do the same.

I longed to be around positive people who could lead me to my ultimate goal of building my own business. 

By Christine Gallagher


I Really Screwed Up

Good is good enough! Yes, I believe that with all my heart. However, it doesn’t make it sting any less when I screw things up, and this time I really screwed up. I seem to screw up on a pretty regular basis. I have been known to put “message” in a Facebook post when I am on my way to get a massage. I am really good at calling people by the wrong name. I even send out emails with links that don’t work or go to the wrong place.

By Michele A Scism


Why Your Email List Isn’t Growing

At my annual 3-day workshop where I teach marketing, I include a session called “Building Your Email Subscriber List With Hustle and Heart.”

I always emphasize in the session that the longer you wait to build your list, the more you let future dollars slip through your fingers.

The fact is, email marketing is still incredibly relevant even in the social media age. (eMarketer recently reported that 58% of people spend more time in their inbox than any other digital activity, including Facebook and texting.)

The problem for small business owners is twofold:

By Christine Gallagher

Take Back Your Time

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