Ever wondered what the difference between “sympathy” and “empathy” is for the entrepreneur? I’ll give some examples of exactly what I mean – and see if you have heard some of them – and whether it has kept you from making a sale… By way of illustration I will tell you exactly what happened to Zig Ziglar when he first started out. View the latest episode of my video podcast:
Archive: Business Building
The evolution continues! I divulge to the ever-charming Moe Abdou of 33Voices just how I became The Party Goddess! Read the rest of this post »
Regardless of whether you quit your day job to build your business or your business hit a plateau and you are starting to wonder if you should get a J-O-B to help out with the finances, you are at a very critical place in your life and the life of your business. Read the rest of this post »
Where do you want your business to be a few years down the road? After you’ve worked out the kinks, gotten it back on track and achieved the success you’ve always wanted? Read the rest of this post »
Nabbing the “celebrity of your town” will get your business to the next level faster than Richard Bransons’ rocket ship — even if you live in Podunk, USA!
Celebrity clients are a great way to leave your competition in the dust no matter how saturated your market is. It’s the easiest way ever to get paid a lot more for what you do. Read the rest of this post »
First you hear that entrepreneurs are afraid – then you hear that entrepreneurs are cheap! Now I am going to tell you how entrepreneurs are lazy!
(The 3 things that hold so many entrepreneurs back). I get it – you probably wake up thinking about your business – you are working in it all day long – but the problem comes from not focusing on the things that MUST be done to make the business work. What “avoidance” techniques are you using? What are the things distracting you from those all important income-producing activities? View the latest episode of my video podcast:
I dig into the nitty-gritty in this Q&A with HuffPo — here’s an excerpt! Read the rest of this post »
When you’re running your own business, there are a thousand pieces of marketing materials you need to write. Whether it’s your newsletter, an email campaign, social media posts, blog articles, or a book, sometimes the challenge of getting your ideas out on paper can seem insurmountable. Stop stewing and trying to force the thought out – that never works. Instead, here are a few tips to help you get unstuck: Read the rest of this post »
Sally runs a small consulting firm in Northern N.J. She provides HR services to small businesses. Sally knows that professional behavior matters. When she started her company and began marketing professional services, she made a point of following-through with clients consistently. But as her business grew and client demand increased, Sally had a hard time keeping up. She had built her reputation on referrals, but recently noticed that the number of referrals had dropped dramatically. Read the rest of this post »
You created your business not only to help others with your skills, but also to have the freedom to work when you want.
But what many find is it is difficult to take extended time off from the business. After all, you wear a lot of hats and what will happen if you actually take a vacation? Read the rest of this post »