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Archive: Business Building

May 22nd, 2013
What Ducks Can Teach You About Branding and Business Success

Michele PW

Of all the mascots I would expect a high-end luxury hotel to have, the lowly mallard duck is certainly not one of them. And yet, that was what greeted me when I stepped into the Peabody Orlando Hotel.

There is an actual story behind the ducks (which is printed on the napkins) but the reality is the story is less interesting than how the hotel has built a brand around ducks.

First, you have the “March of the Ducks” — at 11 am the ducks “march” (or more accurately waddle) on a red carpet to spend the day in a luxurious fountain. This fountain is located in the middle of the hotel and is actually quite a nice place to get a little work done or enjoy a coffee and cupcake (while watching the ducks splash around). At 5 pm they then “march” (waddle) back to their Duck Palace to enjoy a duck dinner and a “quiet evening” together.

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May 21st, 2013
Climbing or Leaping–Your Choice

Dr. Laureen Wishom

In the chapter entitled: How to Fast-Track to Get your Career on Track, I discuss the concept of “Build and Leap” for career success.

Here is the except from my book:

“The cornerstone of the “Taking It to a Whole New Level” concept for career acceleration is to move from a ‘climb the ladder’ mentality to a “Build and Leap” mentality.

‘Build and Leap’ is a simple process whereby you build a career ramp (Career Transformation Plan), and then you begin executing your intentions at a faster pace so that you can leap to greater career achievements. Now contrast this process with climbing a very tiresome ladder, one rung at a time. “Build and Leap” is the best way to fast-track to get your career on track.”

The video below will give you 5 of my best tips for fast-tracking your career.

If you want more information about “Build and Leap”, you can order my new book: Fit, Fine & Fabulous in Career, Business & Life (Amazon best seller). Click here to purchase the book and receive $2,000 worth of bonus gifts that will catapult your career or business.



May 20th, 2013
Store Credit: A Smart Choice for Business Owners

Justin Krane

Does your business offer store credit?

Last weekend I went shopping for a Mother’s Day gift for my girlfriend with her 6 year old son. My intention was to get in and out in under 5 minutes. That didn’t happen. It was about 10 minutes! I would have been out sooner except I had to find my girlfriend’s son hiding under a table listening to Kanye West on my iPhone! So cute!

As I was rushing out the door the saleslady asked me if I wanted a store credit. That stopped me in my tracks. Why? Who doesn’t love getting a deal? Right?

Check out the store’s discount strategy. They give you store credit for 10% of your current purchase that you can use on your next visit, but it expires in 30 days. Clever! They hand write the amount of money on the coupon and for some reason it just seems more real. How could I throw away $8.73 worth of store credit? I stuck it in my wallet just in case. In the back of my mind I knew I only had 30 days to use it.

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May 19th, 2013
What It Means to Focus on Revenue-Generating Activities in Your Business

Christine Gallagher

This video tip is all about what it means to focus on revenue-generating activities.

I recently attended my friend and colleague’s Monica Shah’s Money 2.0 event, and this was one of the main themes. It is a topic I often coach my clients around, and I thought it was important to create a video about because I see a lot of confusion going on around it!

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May 19th, 2013
Three Tools Your Virtual Assistant Can Use To Automate & Manage Your Client Scheduling

Sophie Zollmann

There’s nothing worse than missing a client appointment. It doesn’t matter if it’s because you forgot to schedule it, your Virtual Assistant missed the request, or another reason; your business won’t see the excuse as a good thing and it’ll be more damaging than you may imagine. You’re busy and that means you must write things down. No matter how good your memory is, it’s not a good idea to try to do everything on your own.

There are many ways to handle managing your time and some of them will even automate the process for you. You can use Google calendar to manage your client meetings, but that’s not automated, and when you run a business you need to automate as much as possible. When things are automated, you’ll have more time to work the parts of your business that require you to work them.

When you’re considering scheduling tools that are automated and will help you manage your business, you need to consider vCita. This scheduling tool gives you the coding you need to quickly and easily add it to your site so you have the ability to immediately begin adding client appointments to your calendar. It’s automated, so you don’t have to do any scheduling yourself.

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May 18th, 2013
For Business Owners: The Things That Equate to More Money – Part 2?

Dr. Laureen Wishom

In part 1 of For Business Owners: The Things that Equate to More Money, I discussed the crucial things that you should have in writing.

I have found that most business owners put their family, friends, health and everything else that matters on the back burner and latter they end up regretting some of their choices.

When you have a well-documented Strategic Success Plan (chapter 4 of my book) you will be able to eliminate some of those regrets and mistakes just by spending a little time planning.

Which one do you think most people regret the most: the things they’ve done or the things they never did?

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May 18th, 2013
How to Handle Business During Times of Crisis

Fabienne Fredrickson

As entrepreneurs, we move quickly in business. We make decisions more quickly than most. We are spontaneous and we have the technology at our fingertips to assist us even further.

But there are times in life and business, when we need to take a step back, slow down and think it through more carefully than usual, especially during those rare times of national, even global crisis. For us as a company, that has happened twice in late 2012 with two tragedies that hit very close to home here in Connecticut, where Client Attraction.com is headquartered.

Six new guidelines to doing business with dignity, integrity and respect during times of tragedy.

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May 15th, 2013
For Business Owners: The Things That Equate to More Money – Part 1?

Dr. Laureen Wishom

As a Growth, Success, Acceleration and Healthy Living and Lifestyle Coach, I receive calls several times a year from new business owners.  They begin by telling me all the positive things they’ve heard about me. Okay, so I’m flattered.

They continue the conversation by describing their business venture and stating that they want to ‘pick my brain’ followed by an offer to take me to lunch. My time is very valuable, but I’m always willing to help new or growing business owners whenever I can.

So here’s how I respond: “I ask the caller if he/she has all of his/her business goals in writing. Usually 100% of these business owners respond with an uh ‘No’.  Then I ask each caller to write down their business goals and to also write down how much money they want to earn during the next 12-24 months.

I also ask each caller to prepare a written list of the action steps they will commit to dong in order to achieve their written goals.  Then I tell each one: as soon as you have all of these things in writing, please call me so we can have lunch.”

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May 15th, 2013
Is Your Content Marketable?

Kendall Summerhawk

When I first started coaching over a decade ago, I was taught to “let the client lead the agenda.”

The problem with this approach is it put me in a reactive position as their coach (meaning, I followed their lead, responding to what they decided to coach on), rather than a proactive position, where I could stretch them in bigger ways, helping them to accelerate their progress.

Plus, the problem with this old style approach is that it opened the door to hearing, “I’m not sure what I want to coach on today” which resulted in higher client drop out rates.

And, to top it off, I felt I was hiding out, not speaking my truth and holding back from giving my clients more of what they needed to thrive and excel.

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May 14th, 2013
Are You Scared To Have Fun in Your Business?

Laura West

Do you feel like you want to have more fun in your business?

And yet… you have is niggling voice inside of you that says, “But if it’s fun then it’s not REALLY valuable?!”

Do you love the idea of being more creatively alive, bringing more passion into your business because you know how powerful, engaging, and attractive that is?

BUT still… there is a part of you that doubts the validity of creativity, passion, and fun in business? That you’re not a “serious” business owner if you let out your creativity and have fun?

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