Many business owners make the mistake of picking one or two online marketing strategies, trying them for a couple of weeks, deciding that they don’t work because they’re not bringing in new subscribers, and then moving on to the next hot online marketing strategy that they’ve heard about.

Don’t make this same mistake!

There are many, many, different online marketing strategies you can implement to grow your business and attract new subscribers to your list, but the key to making any of them work is consistency and persistence. It simply isn’t good enough to try one for a short time, decide it’s not working, and then move on to the next.

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One of the best ways you can give your list building efforts a HUGE boost is to partner with other solopreneurs to create a giveaway event … also known as a joint venture (JV).  If done right this strategy can literally add hundreds of new subscribers to your list in a very short period of time.  I’ve been involved in this strategy a number of times over the years and have welcomed several hundred new subscribers into my community in a matter of days. The latest joint venture I participated in added 115 new subscribers in just ONE day.

Today I’d like to share with you my all-time favorite type of joint venture – the giveaway event.

What is a giveaway event?

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If you do business on the Internet, then you’ve seen the emergence of Online Video as a powerful marketing tool. But did you know that Online Video can also be your “secret weapon” in the battle to buck the recession?

Using video to build your brand and promote your business – whether on the now ubiquitous YouTube or on your own website – actually attracts new customers and accelerates the sales process. There are several strong arguments for adding video to your marketing mix, but none more important than the simple fact that video boosts your business.

When you share a video with your potential customer, you instantly increase your “know, like and trust” factor. Projecting your personality and authenticity cane take months or years with text or email, but video is immediate and personal. Your prospects can see and hear the real you and, the sooner they feel they know you, the sooner they’ll buy from you!

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You start creating next year’s success NOW. Not later. NOW.

If you don’t know exactly what you are going to put in place to move you into six-figures (and beyond) in the next 12 months then I want you to be on this call because I will be personally coaching you through your MUST HAVE inner and outer marketing plan.

And here’s a hint: You don’t need a fancy website, stellar twitter account or know how to use YouTube. These are great tools, but not the “magic marketing bullet” that you might think.

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The Internet is a place where anyone can find information on just about any subject. If you want any one or two of these billions of people to find you there – which is why you started blogging in the first place, right? – giving them what they desire is the key. Using keywords in your blog posts and pages is the way to begin.

What are Keywords?

This word has been tossed around a lot on the Web. Keywords are the words that people use to search for information in cyberspace. Of course, every word is not a keyword. Some words like “the,” “of,” and others are too common and are usually excluded from search results. Only the main words are used in the search parameters.

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Okay, I’ve stayed silent on this long enough… But as the branding guy, and the founder of our “Stand 4 Your Brand” Revolution, I feel I must speak out: What’s with you folks with no photo??? Invisible people, please, I implore you: Get a head shot and post a photo! Nothing says “ignore me” more than a profile with no photo… Same deal with Twitter, Facebook, your website, etc.

Your photo (or lack thereof) is the first impression your colleagues and clients will have of you. And, just like mom and dad said, first impressions are lasting impressions! Why would you want to be invisible and anonymous? If you’re brand is “the mystery entrepreneur,” then that’s one thing. Otherwise, post a picture, dammit!

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For a long time I was reluctant to add podcasting to my list building arsenal thinking it was simply another task on my already long To Do list and, to be honest, it sounded tedious … manually submitting my podcast episodes to the various podcast directories so that people knew they were there; I didn’t have time for that!

Little did I realize how easy it was to implement this strategy, and reach a whole other audience too – those who prefer to learn by listening!  But now that I know how easy it is to create a podcast, I want to share that information with you!

What is a podcast?

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Time for your best Dr. Evil voice… Why? Because YouTube is now streaming ONE BILLION videos per DAY! Want a piece of that incredible audience? Here are 5 easy ways to get a video on YouTube fast…

1. YouTube “Quick Capture!” – Just below the “upload” button on YouTube is the cleverly hidden “quick capture” function, which allows you to record your video “live” and on the fly with just your webcame. Give it a try!
2. Quick Flip – If you’ve got a Flip Video camera (get one at www.GetYourFlip.com), then uploading to YouTube is as simple as plugging the Flip into your computer. Flip gives you a direct upload button for one click posting.

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If you are a corporate refugee like me, you are all too familiar with the standard 7 – 9 holidays that you get during the year. However, did you know that there are literally thousands of holidays during the year that people celebrate? For example, did you know that September is “People Skills,” “Healthy Aging” and “Shameless Self Promotion Month?” October is “Eat Better Eat Together Month.” One of personal favorites is “Bubble Gum Day” in February!

What does this mean for business owners? Plenty!

There is a handy reference book in almost every library called Chase’s Calendar of Events. This book is the comprehensive and authoritative reference available on special events, worldwide holidays and festivals, civic observances, historic anniversaries, famous birthdays and much more. You can also subscribe online if you like at chases.com.

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One of the best ways you can grow your list practically overnight and interact with your audience is to host your own Teleclass.  After all they are a low-cost, yet simple, marketing strategy that you can implement on a regular basis to reach your target market, and they have the advantage of you being able to interact with your audience – they’ll be able to hear your voice and you will become more ‘personable’ to them.

Just some of the reasons why teleclasses are so popular are:

• They show off your expertise
• Easy to set up
• Fun to host
• You get to interact with your target market
• Build your list a.k.a. your online community

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