Lately a question has popped up in my groups and among people I connect with at the conferences I attend.
The question has to do with LinkedIn.
I give my spiel about how wonderful LinkedIn is and someone invariably asks: Read the rest of this post »
Podcasting, Isn’t that so 2007? Actually, it’s back with a vengeance. People are discovering podcasts as a way to have more control over what they listen to on the way to work, in the gym, on a jog. As the 50 million people who listen to podcasts know, there is a treasure trove of free (and entertaining) information waiting for you in your smartphone or car radio. Read the rest of this post »
For almost a decade, Amazon has allowed others to sell their products on its website. As more people gained success by using this enormous marketplace to promote and fulfill their items, the secret was out and it has been “Katie bar the door” ever since.
Amazingly, the vast majority of people learning to sell with Amazon FBA are paying little or no attention to one of the most vital aspects of conversion: the product title. Your product listing is made up of a few images and — what else? — words! Especially with more FBA and merchant sellers flocking to Amazon every day for private labeling, bundling and retail arbitrage; you have to position your products as different and/or better so it is ultra-simple for customers to choose you. That all starts with your product title.
Read the rest of this post »
Chances are your know that email marketing is still an important tool in your business online. And what’s the best thing about email marketing – besides getting the ka-ching? The ability to set up drip campaigns. Read the rest of this post »
When you first start out in business, you want to get going, but you don’t want anything that’s going to be super complicated to learn or to handle day-to-day. There is plenty of time to add the ‘bells and whistles” to your business systems as you grow. Initially, though, you want something that is going to do the ‘job’ – but that is not going to eat up your cash and that is easy to manage. Read the rest of this post »
Email marketing: it’s important because it works. But when you have been doing it for a while, it’s easy to let time pass. Then things start getting stale and your results start to decline. You’ve gotten into an email rut and it’s time to shake things up to improve your email marketing results. Read the rest of this post »
I’ve hidden a secret for some time.
I hate my Facebook fan page and hardly go to it anymore. And sadder yet, no one seems to notice! Read the rest of this post »
According to blog.scoop.it social media publishing is dead. Things are changing, and fast. Facebook dropped a bombshell by not only acknowledging that Facebook pages’ organic reach was declining but also by telling us we shouldn’t expect them to recover. Read the rest of this post »
Some of us just “get” twitter. It’s okay if you’re not part of the club yet. After reading this article by dazeinfo.com you might decide that it’s time to join the party. Read the rest of this post »
As I mentioned in a post last week, Facebook ads are rigged against beginners. Promoted posts don’t work well if you are just beginning to build an audience on your page.
What works instead? The Facebook Power Editor. Read the rest of this post »