If you’ve been using tons of marketing tactics and still not getting all the clients you want, you may need to declutter your marketing and get organized. Read the rest of this post »
Archive: Marketing Essentials
It’s that time of year again… everywhere you go there are girls ages 6 to 16 holding homemade posters and selling Girl Scout cookies.
Behind the homemade signs and cute dimpled smiles is a big business. Over 200 million boxes of cookies are sold each year. Read the rest of this post »
People always ask me, “Fabienne, I feel like sometimes I have lots of clients and at other times, there is nothing. What’s the secret to having clients consistently?”
My answer is something I call “A.B.M.” Always Be Marketing! If you want a full roster of clients in 6 months, you must be marketing TODAY and every day. And not just once in a while, but consistently. Read the rest of this post »
I’m someone that always likes to try new things, if you’ve attended a LOBoratory call then you know that one of my passions lies in experimenting to see what works, what doesn’t work, and what can be improved. And I always love to share what I find. Read the rest of this post »
This question has been going around one my Linked In groups for a few months now, so I thought I’d use it in my Ask PW blog feature. Here’s my answer: Read the rest of this post »
Have you noticed a budding niche in your practice? This can be very exciting to help you find clients more easily. But, it can also cause a concern for business people who are unsure how to handle this transition in their practice or don’t feel ready to commit yet to a particular niche. Read the rest of this post »
We all know we should be monitoring who is visiting our website and with a free tool like Google Analytics there really is no excuse for not doing so. Except a lot of people maybe have better things to do or are not quite confident enough in their online skills to know how to do it. Read the rest of this post »
You just put the finishing touches on your kick-butt marketing plan that’s going to skyrocket your business. Hooray!
Only problem is that kick-butt marketing plan isn’t going to do a thing for your business unless you actually put it into action. And that, alas, is where most marketing plans end up — a really good idea that never got implemented. Read the rest of this post »
“Words are more treacherous and powerful than we think” – John Paul Sartre
I’m not ashamed to admit that I am a Harry Potter fan. One of my favorite parts of story are the silly faux-Latin spells that the young wizards use to work their magic. Read the rest of this post »
Your clients or customers are money to you, but if you don’t treat them right from the beginning, they won’t stay long. You don’t want that, so it’s best to do what you can to show them you care about them, and that you want to help them in any way you can. There are a number of ways to do this, and when you hire a Virtual Assistant to help you make it happen, you’ll have happy clients or customers as soon as they reach out to you and make a purchase. Read the rest of this post »