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Archive: Marketing Essentials

April 22nd, 2014
Suggestions For Making Your Business Message Known To Your Market

Sophie Zollmann

Making your business message known to others is one of the most important things you need to do with your business, but that won’t happen if you don’t do what you can to post your business message in different places. The more places you put your business, the more people will see it. Read the rest of this post »



April 22nd, 2014
How to Get Clients Through Online Referral Marketing


There’s no denying the power of a referral.

Have you ever been in need of a service and didn’t know who to work with? Read the rest of this post »



April 18th, 2014
Rule #1 About Marketing: Set A Goal And Create A Plan To Achieve It

Fabienne Fredrickson

If you are wondering how to increase your business and client attraction, the most important first step is to set a specific goal. So many people in business, especially those just starting out, don’t have a goal. They just want to get some clients. That does not really work very well. Read the rest of this post »



April 18th, 2014
25 Proven Headline Formulas to Grab Your Readers’ Attention

Dana D'Orsi

Do you ever find yourself at a loss for a headline? Headlines are your first impression in your marketing—and the difference between one that grabs your readers’ attention and one that’s just so-so can be the difference between leading your potential customer toward a sale and sending them away. This week, I’m sharing 25 proven headline formulas for you to shamelessly steal! Read the rest of this post »



April 8th, 2014
Come Play in Traffic: Claim Your Expertise

Meredith Eisenberg

One of the most powerful ways to grow traffic to your site is to join a promotional network in your area of expertise.  I have seen client’s businesses grow amazingly fast as a result of the traffic coming from the network.   In addition, your credibility is enhanced by being seen with other leaders in your field.   Here are a few networks in the coaching/business development niche that have gotten great results for us and for our clients. Read the rest of this post »



April 2nd, 2014
Tips For Hiring A Virtual Assistant To Help You Manage Your Money

Sophie Zollmann

Money is the most important thing for your business. It’s important to bring in as much as possible and put out as little as possible. The only way this will happen is if you pay close attention to what you’re doing in your business. If you don’t, you’ll find your money is going down the drain too quickly, and that’s not what you need. Following these steps will help you to have more money coming in each month. Read the rest of this post »



April 1st, 2014
The #1 Way to Avoid Cookie Cutter Marketing

Cindy Schulson

Do you ever fall into the trap of cookie cutter marketing or copying what others are doing?

If so, then you’ll want to read on. If you prefer to listen, I covered this subject in more detail on my recent Community Coaching Call. (If you want to be notified of future monthly calls, be sure to get on my list and you’ll be invited). Read the rest of this post »



March 23rd, 2014
Come Play In Traffic: Answer Questions

Meredith Eisenberg

One of my favorite ways of getting people to visit Magic Marketing Machine is to be helpful and answer people’s questions. Given that Google is now putting extra weight on questions – this is more important than ever. An answer that is truly useful – and not just blatantly self promotional will often earn a visit to your web site to find out more about you. Where do I find questions to answer? Here are a few of my favorite places to look… Read the rest of this post »



March 7th, 2014
Declutter Your Marketing

Shannon Cherry

If you’ve been using tons of marketing tactics and still not getting all the clients you want, you may need to declutter your marketing and get organized. Read the rest of this post »



March 6th, 2014
Out of the Box Marketing Lessons from the Girl Scouts

Meredith Eisenberg

It’s that time of year again… everywhere you go there are girls ages 6 to 16 holding homemade posters and selling Girl Scout cookies.

Behind the homemade signs and cute dimpled smiles is a big business. Over 200 million boxes of cookies are sold each year. Read the rest of this post »



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