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Archive: Marketing Essentials

August 25th, 2014
How Are You The Same?


When creating your brand the main focus is usually on what makes you different. What are you bringing to the market that no one else is. What are you offering that hasn’t been seen a zillion times before? Read the rest of this post »



August 24th, 2014
Keep Your Marketing Fresh


According to business2community.com the world of social media is ever-changing. It’s important to keep current on best practices to ensure that you’re doing all you can to keep your marketing campaigns and initiatives fresh. Read the rest of this post »



August 24th, 2014
Does Your Brand Have Color Swag? – 10 Colors To Choose…

Dr. Laureen Wishom

Have you ever considered the importance of color when it comes to branding?

Read the rest of this post »



August 20th, 2014
Cherry Bomb: ROI? Most Don’t Know What It Really Is!

Shannon Cherry

I am tired of many so-called marketing coaches not knowing (or perhaps caring) about marketing strategy. I’ve heard once too often the ‘shame blame game’ where if their coaching client is not making money it’s due to their marketing.

The fact is marketing has nothing to do with making sales. And in this video Cherry Bomb, I explain why: Read the rest of this post »



August 19th, 2014
Two Different Branding Strategies… Which One Will You Choose?

Dr. Laureen Wishom

Donald Trump. Orville Redenbacher. Oprah Winfrey. These are all names that immediately evoke a product, a sentiment, or an experience. The strategy of applying one’s personal attributes to a business isn’t just for real estate, popcorn or media moguls. Read the rest of this post »



August 18th, 2014
The Truth About Content Marketing

Michele PW

The best way to market yourself online is to showcase your expertise by giving away solid content for free.

That’s the truth, right?

Well… Read the rest of this post »



August 16th, 2014
Work On The Business – Not IN The Business

Sophie Zollmann

Whether it’s a new year, a new quarter, or just a new day, it’s still a new opportunity to structure your time, manage your energy, and delegate bothersome tasks so that you can focus on your big picture – your business. Spending a lot of time on necessary but less-than-thrilling details can steal your energy and enthusiasm for what you love most: developing your business. Read the rest of this post »



August 14th, 2014
Select The Perfect Images For Your Marketing Materials With This Eye-Catching Resource!

Karen Cappello

When posting your blog or designing your information products and landing pages, a photo can help make everything pop. Read the rest of this post »



August 13th, 2014
You Are The Brand (Period).

Shannon Cherry

As I was prepping for my interview with Brand Strategist Danielle Miller, I did some research on personal branding. It’s interesting to me because I feel I don’t know enough about the topic, but I know a great personal brand when I see one. Read the rest of this post »



August 9th, 2014
Your Brand Is Under Attack


What can zombies teach us about defending our brand? According to socialmediaexplorer.com a lot, actually. Read the rest of this post »



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