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Archive: Marketing Essentials

October 18th, 2014
Let Your VA Do Your QA!

Sophie Zollmann

Don’t you love shopping, reading and connecting with people online? Me, too. It saves so much time to be able to handle all those things from home or on the go. But what happens when links on a website are broken? Or when an online store’s checkout process fails? Read the rest of this post »



October 13th, 2014
Are You Telling The RIGHT Stories?

Krista Martin

We moved across town several years ago and the first thing that I wanted to do was to repaint the interior of my house. I wanted it feel like “ours”.

So, I called the painter that did work for us previously. He came by, gave us a quote and started painting for us a few days later. Read the rest of this post »



October 3rd, 2014
Want To Easily Send a Demonstration of a Process or Procedure? Well, You Can…and It’s FREE!

Karen Cappello

Jing by TechSmith is a service that lets you capture basic video, still images, and even animation and share them on the web. Read the rest of this post »



October 2nd, 2014
Time Saving Tips for Entrepreneurs

Sophie Zollmann

Do you wish there were more hours in the day? Do you find yourself working at night and over the weekend? Most small business owners have a huge load of responsibilities on their plates, and if you’re just starting out or work solo, you aren’t alone if you wish you had more time to get everything done. Read the rest of this post »



September 24th, 2014
Drip Your Way Into More Profits

Shannon Cherry

Chances are your know that email marketing is still an important tool in your business online. And what’s the best thing about email marketing – besides getting the ka-ching? The ability to set up drip campaigns. Read the rest of this post »



September 20th, 2014
Do You Need To Capture The Attention Of Your Audience?

Dr. Laureen Wishom

If yes, start by building an impressive brand that represents who you are and what you want to be known for.

Your brand embodies everything that you do and it can assist you in being recognized as a game-changing high-achieving business owner. Read the rest of this post »



September 15th, 2014
Email Marketing Tips (Free Infographic To Share)

Shannon Cherry

Sometimes a visual says it all… Please feel free to share by downloading here  (I appreciate you not changing anything on this infographic). Read the rest of this post »



September 13th, 2014
Does Your Brand Have Emotional Swag? – Part 2

Dr. Laureen Wishom

In my previous blog, Does Your Brand Have Emotional Swag – Part 1, I focused on the importance of ensuring that your brand colors have emotional swag.

Now let’s look at what color means in the Human Resource world.  From a HR perspective, resumes are traditionally written in black, as it is the most widely accepted, safest and conservative approach. Read the rest of this post »



September 9th, 2014
Email Unsubscribes? Get Over It and Learn From It Instead.

Shannon Cherry

A few weeks ago, a client came to me quite upset.

“They’re unsubscribing from my list,” she said. “And I don’t know what to do. I think it’s because I am emailing them more like you told me to. I am going to stop.” Read the rest of this post »



September 8th, 2014
Does Your Brand Have Emotional Swag? – Part 1

Dr. Laureen Wishom

In my previous post: Does Your Brand Have Color Swag… I provided a list of 10 colors and what they represent. There are, however, broader messaging patterns to be found in your color choices.

color_emotion_guide Read the rest of this post »



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