When creating your brand the main focus is usually on what makes you different. What are you bringing to the market that no one else is. What are you offering that hasn’t been seen a zillion times before? Read the rest of this post »
Archive: Marketing Essentials
According to business2community.com the world of social media is ever-changing. It’s important to keep current on best practices to ensure that you’re doing all you can to keep your marketing campaigns and initiatives fresh. Read the rest of this post »
Have you ever considered the importance of color when it comes to branding?
I am tired of many so-called marketing coaches not knowing (or perhaps caring) about marketing strategy. I’ve heard once too often the ‘shame blame game’ where if their coaching client is not making money it’s due to their marketing.
The fact is marketing has nothing to do with making sales. And in this video Cherry Bomb, I explain why: Read the rest of this post »
Donald Trump. Orville Redenbacher. Oprah Winfrey. These are all names that immediately evoke a product, a sentiment, or an experience. The strategy of applying one’s personal attributes to a business isn’t just for real estate, popcorn or media moguls. Read the rest of this post »
The best way to market yourself online is to showcase your expertise by giving away solid content for free.
That’s the truth, right?
Whether it’s a new year, a new quarter, or just a new day, it’s still a new opportunity to structure your time, manage your energy, and delegate bothersome tasks so that you can focus on your big picture – your business. Spending a lot of time on necessary but less-than-thrilling details can steal your energy and enthusiasm for what you love most: developing your business. Read the rest of this post »
When posting your blog or designing your information products and landing pages, a photo can help make everything pop. Read the rest of this post »
As I was prepping for my interview with Brand Strategist Danielle Miller, I did some research on personal branding. It’s interesting to me because I feel I don’t know enough about the topic, but I know a great personal brand when I see one. Read the rest of this post »