When posting your blog or designing your information products and landing pages, a photo can help make everything pop. Read the rest of this post »
Archive: Marketing Essentials
Did you know that it takes 90 minutes for the average person to respond to an email but 90 SECONDS for people to respond to a text message? Read the rest of this post »
Fiverr is one of the world’s largest online marketplaces for service. Fiverr’s basic services are $5. Yes, you can actually have a brochure designed for just $5!
Have you ever doubted if you’re distinguishable? Wonder why someone should work with you vs. one of your competitors? Read the rest of this post »
Owning a business is one of the most rewarding things a person can have in life, but at the same time it can be one of the most stressful times in your life. There is so much to do and so little time to get it all done. You have all of these dreams and high hopes for your business, but it feels like it’s never ending. Read the rest of this post »
If you’re like many professionals, marketing professional services may make you a wee bit uncomfortable. You may feel as though self promotion is a sleazy activity, engaged in only by people trying to put something over on unsuspecting prospects. Read the rest of this post »
You are smart, talented, dedicated. You have a gift that you are absolutely passionate about sharing with the world.
You are resourceful, so you go online to see what you need to get set up to get started. Maybe you buy an e-book with a checklist. Let’s see, you need a website, an e-mail list, a way to collect money and a facebook page. Read the rest of this post »
Fiverr is one of the world’s largest online marketplaces for service. Fiverr’s basic services are $5. Yes, you can actually have a brochure designed for just $5! Read the rest of this post »
As a business owner, you are looking to attract clients all the time to keep your pipeline full. Everyone has prospects who don’t sign on right away. These are leads who expressed interest at some point. Maybe they spoke to you at length about your services, or you had a “get acquainted” call with them. For whatever reason, they didn’t sign up at that time. You can reach back 12 months to build this list. I call these leads “low hanging fruit” because you know they have some interest so they are easier to “pick” or reconnect with, and often some will become clients. Read the rest of this post »
The vast majority of professionals I’ve come across have a “build it and they shall come” attitude. They think that if they do a good job, that they’ll generate enough word of mouth referrals to support their practices and will never have to worry about professional services marketing. But can professionals really thrive without marketing? Read the rest of this post »