Solo-E.com

Archive: Marketing Essentials

September 20th, 2014
Do You Need To Capture The Attention Of Your Audience?

Dr. Laureen Wishom

If yes, start by building an impressive brand that represents who you are and what you want to be known for.

Your brand embodies everything that you do and it can assist you in being recognized as a game-changing high-achieving business owner. Read the rest of this post »



September 15th, 2014
Email Marketing Tips (Free Infographic To Share)

Shannon Cherry

Sometimes a visual says it all… Please feel free to share by downloading here  (I appreciate you not changing anything on this infographic). Read the rest of this post »



September 13th, 2014
Does Your Brand Have Emotional Swag? – Part 2

Dr. Laureen Wishom

In my previous blog, Does Your Brand Have Emotional Swag – Part 1, I focused on the importance of ensuring that your brand colors have emotional swag.

Now let’s look at what color means in the Human Resource world.  From a HR perspective, resumes are traditionally written in black, as it is the most widely accepted, safest and conservative approach. Read the rest of this post »



September 9th, 2014
Email Unsubscribes? Get Over It and Learn From It Instead.

Shannon Cherry

A few weeks ago, a client came to me quite upset.

“They’re unsubscribing from my list,” she said. “And I don’t know what to do. I think it’s because I am emailing them more like you told me to. I am going to stop.” Read the rest of this post »



September 8th, 2014
Does Your Brand Have Emotional Swag? – Part 1

Dr. Laureen Wishom

In my previous post: Does Your Brand Have Color Swag… I provided a list of 10 colors and what they represent. There are, however, broader messaging patterns to be found in your color choices.

color_emotion_guide Read the rest of this post »



September 5th, 2014
Meet the Farmers


This photo was taken on my trip to San Francisco, a #foodie paradise, and that #foodie word drives me crazy, but it happens to work here, and is a great example of a popular marketing trend I’ve been seeing a lot lately: selling with a story. I don’t think for one second that the geniuses at MeetTheFarmers.com are trying to be trendy, rather to communicate the backstory and the pride with which they run their business. Read the rest of this post »



September 3rd, 2014
How To Align Your Value With Your Pricing

Fabienne Fredrickson

Have you increased your prices lately? If you answered yes, let me congratulate you! Sometimes business owners fear raising their rates, believing they won’t get clients and will lose out on prospects. I went through this as well in my earlier years. Read the rest of this post »



August 25th, 2014
How Are You The Same?


When creating your brand the main focus is usually on what makes you different. What are you bringing to the market that no one else is. What are you offering that hasn’t been seen a zillion times before? Read the rest of this post »



August 24th, 2014
Keep Your Marketing Fresh


According to business2community.com the world of social media is ever-changing. It’s important to keep current on best practices to ensure that you’re doing all you can to keep your marketing campaigns and initiatives fresh. Read the rest of this post »



August 24th, 2014
Does Your Brand Have Color Swag? – 10 Colors To Choose…

Dr. Laureen Wishom

Have you ever considered the importance of color when it comes to branding?

Read the rest of this post »



Home/Solo Entrepreneur Blog | Entrepreneur Articles | Webinars and Teleclasses | Business Ebooks | Templates | Site Map
Meet our Solo-E Certified Entrepreneur Experts | Become a Solo-E Certified Entrepreneur Expert | Expert Support
Solo-E.com
Copyright © Solo-Entrepreneur.com, Inc. All rights reserved.
Privacy Policy | Terms & Conditions | 
Follow
Solo-E:
Visit Us On Twitter Visit Us On Facebook Visit Us On Google+ Visit Us On Pinterest Visit Us On Youtube