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Archive: Marketing Essentials

April 8th, 2014
Come Play in Traffic: Claim Your Expertise

Meredith Eisenberg

One of the most powerful ways to grow traffic to your site is to join a promotional network in your area of expertise.  I have seen client’s businesses grow amazingly fast as a result of the traffic coming from the network.   In addition, your credibility is enhanced by being seen with other leaders in your field.   Here are a few networks in the coaching/business development niche that have gotten great results for us and for our clients. Read the rest of this post »



April 2nd, 2014
Tips For Hiring A Virtual Assistant To Help You Manage Your Money

Sophie Zollmann

Money is the most important thing for your business. It’s important to bring in as much as possible and put out as little as possible. The only way this will happen is if you pay close attention to what you’re doing in your business. If you don’t, you’ll find your money is going down the drain too quickly, and that’s not what you need. Following these steps will help you to have more money coming in each month. Read the rest of this post »



April 1st, 2014
The #1 Way to Avoid Cookie Cutter Marketing

Cindy Schulson

Do you ever fall into the trap of cookie cutter marketing or copying what others are doing?

If so, then you’ll want to read on. If you prefer to listen, I covered this subject in more detail on my recent Community Coaching Call. (If you want to be notified of future monthly calls, be sure to get on my list and you’ll be invited). Read the rest of this post »



March 23rd, 2014
Come Play In Traffic: Answer Questions

Meredith Eisenberg

One of my favorite ways of getting people to visit Magic Marketing Machine is to be helpful and answer people’s questions. Given that Google is now putting extra weight on questions – this is more important than ever. An answer that is truly useful – and not just blatantly self promotional will often earn a visit to your web site to find out more about you. Where do I find questions to answer? Here are a few of my favorite places to look… Read the rest of this post »



March 7th, 2014
Declutter Your Marketing

Shannon Cherry

If you’ve been using tons of marketing tactics and still not getting all the clients you want, you may need to declutter your marketing and get organized. Read the rest of this post »



March 6th, 2014
Out of the Box Marketing Lessons from the Girl Scouts

Meredith Eisenberg

It’s that time of year again… everywhere you go there are girls ages 6 to 16 holding homemade posters and selling Girl Scout cookies.

Behind the homemade signs and cute dimpled smiles is a big business. Over 200 million boxes of cookies are sold each year. Read the rest of this post »



February 21st, 2014
How to Consistently Have Clients by Always Marketing

Fabienne Fredrickson

People always ask me, “Fabienne, I feel like sometimes I have lots of clients and at other times, there is nothing. What’s the secret to having clients consistently?”

My answer is something I call “A.B.M.” Always Be Marketing! If you want a full roster of clients in 6 months, you must be marketing TODAY and every day. And not just once in a while, but consistently. Read the rest of this post »



February 13th, 2014
The Best Webinar Platform For Coaches


I’m someone that always likes to try new things, if you’ve attended a LOBoratory call then you know that one of my passions lies in experimenting to see what works, what doesn’t work, and what can be improved. And I always love to share what I find. Read the rest of this post »



February 9th, 2014
What Are The Top 3 Tips For Someone Starting A Business? – Ask PW

Michele PW

This question has been going around one my Linked In groups for a few months now, so I thought I’d use it in my Ask PW blog feature. Here’s my answer:mail.google.com Read the rest of this post »



February 9th, 2014
How To Focus On Your Budding Niche, But Still Appeal To A Broad Range Of Clients

Fabienne Fredrickson

Have you noticed a budding niche in your practice? This can be very exciting to help you find clients more easily. But, it can also cause a concern for business people who are unsure how to handle this transition in their practice or don’t feel ready to commit yet to a particular niche. Read the rest of this post »



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