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Archive: Marketing Essentials

July 21st, 2014
Select The Perfect Images For Your Marketing Materials!

Karen Cappello

When posting your blog or designing your information products and landing pages, a photo can help make everything pop. Read the rest of this post »



July 21st, 2014
10 Incredible Mobile Marketing Insights


Did you know that it takes 90 minutes for the average person to respond to an email but 90 SECONDS for people to respond to a text message? Read the rest of this post »



July 16th, 2014
Ready to Have Your Marketing Brochure Designed for just $5? ALMOST FREE Resource for You!

Karen Cappello

Fiverr is one of the world’s largest online marketplaces for service. Fiverr’s basic services are $5. Yes, you can actually have a brochure designed for just $5!

Read the rest of this post »



June 21st, 2014
Sell Yourself: How To Marry Your Image and Brand


Have you ever doubted if you’re distinguishable? Wonder why someone should work with you vs. one of your competitors? Read the rest of this post »



June 19th, 2014
Suggestions For Using A Virtual Assistant To Overcome The Pressures Of Owning A Business

Sophie Zollmann

Owning a business is one of the most rewarding things a person can have in life, but at the same time it can be one of the most stressful times in your life. There is so much to do and so little time to get it all done. You have all of these dreams and high hopes for your business, but it feels like it’s never ending. Read the rest of this post »



June 13th, 2014
Marketing Professional Services: When Self Promotion Doesn’t Come Naturally

Susan Martin

If you’re like many professionals, marketing professional services may make you a wee bit uncomfortable. You may feel as though self promotion is a sleazy activity, engaged in only by people trying to put something over on unsuspecting prospects. Read the rest of this post »



June 10th, 2014
Is This Where You Are Stuck?

Meredith Eisenberg

You are smart, talented, dedicated. You have a gift that you are absolutely passionate about sharing with the world.

You are resourceful, so you go online to see what you need to get set up to get started. Maybe you buy an e-book with a checklist. Let’s see, you need a website, an e-mail list, a way to collect money and a facebook page. Read the rest of this post »



June 7th, 2014
Ready to Have Your Marketing Brochure Designed for just $5? ALMOST FREE Resource for you!

Karen Cappello

Fiverr is one of the world’s largest online marketplaces for service. Fiverr’s basic services are $5. Yes, you can actually have a brochure designed for just $5! Read the rest of this post »



June 6th, 2014
Stay In Touch With Your “Low Hanging Fruit” Prospects

Fabienne Fredrickson

As a business owner, you are looking to attract clients all the time to keep your pipeline full. Everyone has prospects who don’t sign on right away. These are leads who expressed interest at some point. Maybe they spoke to you at length about your services, or you had a “get acquainted” call with them. For whatever reason, they didn’t sign up at that time. You can reach back 12 months to build this list. I call these leads “low hanging fruit” because you know they have some interest so they are easier to “pick” or reconnect with, and often some will become clients. Read the rest of this post »



June 1st, 2014
Professional Services Marketing: Why “Build It And They Shall Come” Doesn’t Work

Susan Martin

The vast majority of professionals I’ve come across have a “build it and they shall come” attitude. They think that if they do a good job, that they’ll generate enough word of mouth referrals to support their practices and will never have to worry about professional services marketing. But can professionals really thrive without marketing? Read the rest of this post »



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