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Archive: Marketing Essentials

December 21st, 2014
What Happens When You Don’t Get Paid

Sophie Zollmann

What happens when you don’t get paid? Working for yourself is fantastic because you are your own boss, you do work that you enjoy, and your earning potential is limitless. But that’s the catch – it’s potentially limitless. The reality is that sometimes clients pay late or don’t pay at all, and your cash flow suffers and your income is stunted. One of the few things small business owners DO miss about working for someone else is the regular bi-monthly paycheck. Read the rest of this post »



December 17th, 2014
10 Holiday Marketing Ideas

Dana D'Orsi

Do you have a plan in place in your business to make the most of this holiday season? In this week’s success strategy, I’m sharing 10 simple holiday marketing ideas for you to choose from. Enjoy! Read the rest of this post »



November 23rd, 2014
5 Holiday Marketing Mistakes to Avoid

Meredith Eisenberg

Ahh… Thanksgiving is this week in the U.S. Didn’t it seem like just yesterday it was Halloween? How do the holidays sneak up so quickly? Before you know it, it will be 2015. Time flies when you are working hard.

In the midst of all the holiday hustle and bustle, travel and family vacations and visits, it is so tempting to put your marketing (or your entire business) on hold from now until December 26 (when you start frantically planning for next year). You KNOW this is a big mistake, right? Read the rest of this post »



November 22nd, 2014
Calendar Management

Sophie Zollmann

If your business has you constantly moving, it can be difficult to find the time to maintain your calendar, confirm appointments and set reminders. And that can lead to unintentional blunders or embarrassing mistakes. But with just a little advance planning, you can make the time for everything you need to do – including precious personal time! Read the rest of this post »



October 29th, 2014
Why You Should Start a Podcast Now

Meredith Eisenberg

Podcasting, Isn’t that so 2007? Actually, it’s back with a vengeance. People are discovering podcasts as a way to have more control over what they listen to on the way to work, in the gym, on a jog. As the 50 million people who listen to podcasts know, there is a treasure trove of free (and entertaining) information waiting for you in your smartphone or car radio. Read the rest of this post »



October 18th, 2014
Let Your VA Do Your QA!

Sophie Zollmann

Don’t you love shopping, reading and connecting with people online? Me, too. It saves so much time to be able to handle all those things from home or on the go. But what happens when links on a website are broken? Or when an online store’s checkout process fails? Read the rest of this post »



October 13th, 2014
Are You Telling The RIGHT Stories?

Krista Martin

We moved across town several years ago and the first thing that I wanted to do was to repaint the interior of my house. I wanted it feel like “ours”.

So, I called the painter that did work for us previously. He came by, gave us a quote and started painting for us a few days later. Read the rest of this post »



October 3rd, 2014
Want To Easily Send a Demonstration of a Process or Procedure? Well, You Can…and It’s FREE!

Karen Cappello

Jing by TechSmith is a service that lets you capture basic video, still images, and even animation and share them on the web. Read the rest of this post »



October 2nd, 2014
Time Saving Tips for Entrepreneurs

Sophie Zollmann

Do you wish there were more hours in the day? Do you find yourself working at night and over the weekend? Most small business owners have a huge load of responsibilities on their plates, and if you’re just starting out or work solo, you aren’t alone if you wish you had more time to get everything done. Read the rest of this post »



September 24th, 2014
Drip Your Way Into More Profits

Shannon Cherry

Chances are your know that email marketing is still an important tool in your business online. And what’s the best thing about email marketing – besides getting the ka-ching? The ability to set up drip campaigns. Read the rest of this post »



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