I had no clue what information products were or even that they existed! Not unusual. Whether I’m coaching on transitions or marketing-career-wise…your resume, presentation ie. interviewing & first & last impressions… “selling yourself”!

For the solopreneur, marketing takes on a different emphasis-what can get your name “out there”-let folks be aware you exist! Get clients, if, like me, you offer services…I can’t give you a cup of coaching…But, I can have & do, a book you can buy! A tangible, physical product!

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Add a greeting to your voice mail, which will market your business. “Hi, this is Alicia Smith, the DISC Ninja. Please leave your name, phone number, date, and the location you are calling from. I will return your call within 24 hours. I invite you to visit me on my website at http://www.discninja.com/ or e-mail me at info@aliciasmith.com. Thank-you so much for calling, and have a fantastic day!”

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If you’re reading this ezine, it’s likely that you’ve participated in a teleseminar, whether it be mine or one of my colleagues. You’ve probably been on some that have been very good, where you got tons of really valuable information. And you may have found yourself on a few that were nothing but pitch-fests for the host’s lastest product.

But I want to share something with you. Hosting content-rich teleseminars for my target market is some of the quickest and easiest mo^ney I’ve generated in my business.

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The Grand Poohbah Speaks:

Hector, my tall, dark and handsome 12-year-old Labrador is having intestinal troubles. It’s been going on for a couple of weeks and despite our efforts the vet and I can’t seem to pinpoint the cause yet.

I’m sharing this with you not to be gross (though I do love to stir that pot every now and again!) but because it struck me that the situation has similarities to what happens in our marketing.

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Have you ever seen “A Daily Show” by Jon Stewart on Comedy Central? As you might imagine (the fact that it’s on Comedy Central is probably a giveaway) it’s a political satire show.

Anyway, a few weeks ago, Jon had a couple of segments dissecting the media coverage surrounding our presidential election. Namely, showing how the media is blowing things out of proportion. For instance: about a half dozen journalists reported Republican candidate Mitt Romney to have “exploded” at a fellow journalist. Jon showed the “explosion,” and as far as I could tell, Mitt didn’t even raise his voice.

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Creating a profitable business online is a process, just like creating any other business. Regardless of what it is that you’re offering, your cash flow is based on your sales. Once you know and implement the online business sales cycle (which anyone can follow), you’ll be able to create consistent cash flow for your business, too.

Here are the six basic steps in the online business sales cycle:

Step 1. Choose Your Prospects

“Prospects” is basically business-speak for potential clients and/or customers. So, who is the person who is ideally suited for your product, program or service? Who’s your ideal client or customer? Who makes up your target market? Is it parents, health professionals, copywriters, dancers, artists, entrepreneurs, boat owners?

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Yep, there’s a photo of me with Gene (yes, THAT Gene Simmons from KISS). He spoke at the recent Glazer-Kennedy Marketing Summit in Nashville. And along with getting my photo taken with him, I also got an autographed copy of his book ‘”Sex, Money, KISS,” which I read on the airplane on the way home.

So, what did I learn from Gene? (Other then his rather controversial views of women and marriage?) Well, he’s quite the entrepreneur. Here are two gems you can instantly apply to your own business:

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Ever wonder why someone as wealthy as Oprah cares about getting that special “free gift with purchase” offer at the department store makeup counter? You know, the one that includes the bright coral lipstick that doesn’t look good on anyone!

Because getting something for free feels good and smart business owners know that ALL buying decisions are based on emotion (with logic backing up the decision so it makes sense to the left side of our brain).

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I’m so excited! One of my clients just updated me that she already has her first paid Master Mind program half filled! A Master Mind is when a group of like-minded people meet in person or on the phone to brainstorm ideas, share what works, and hold each other accountable to taking massive action. I nearly tripled my income last year thanks to not only being in a Master Mind program but offering them to my clients as well.

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Ever noticed how much time it can take you to get anything (and everything!) done in your business? Well, that time is also costing you BIG TIME by distracting you from working on creating profitable offers, relationships and opportunities. One quick trick that can make a real difference to your bottom line is to cut the amount of time you give yourself for a project in half.

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