Take your top ten article (http://www.discninja.com/wordpress/?p=12), and turn this into a Tip of the Day for your voice mail. If you have a phone system that will allow you to have multiple mailboxes then you can set up your voice mail to say something like “To speak with Susan press 1. To listen to the tip of the day, press 2.”

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The Grand Poohbah Speaks:

I recently had the pleasure of experiencing a marketing epiphany while having my car washed.

Let me explain. On Saturday, I got a call from a friend saying that a local family had organized a car wash to help raise the last few thousand dollars they needed to qualify for a first-time buyer mortgage. She explained they were “this close” to achieving their dream of raising their kids in their own home (rather than apartments) and were asking the community for help.

They first had enlisted friends and co-workers to put out the word (referral marketing).

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Taking my struggling consulting business online and following the business model I now do turned everything around for me, financially and otherwise. So when I started hearing from my mentors that I might want to add some offline or direct marketing tactics back into the mix, I was hesitant to say the least.

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Some people dread talking to strangers, trading business cards and hanging back from those “networking fiends” who actually seem to LIKE this!

A quick stat said almost 2 Billion dollars is generated through networking. 80% of jobs are found through networking, word of mouth referrals, so and so told 2 friends and so on and  so on… remember the old shampoo commercial!  I’m dating myself!

In my communication with Transition/Career coaching clients who go to networking events or anywhere you meet people; they report back that, "If you bring a negative attitude-you get back negative vibrations-like attracts like."

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