Several years ago, when I was working for an agency, I was fired from an account. What that means is the client didn’t want me writing for him anymore.

Another writer, a friend of mine, got the account and life went on.

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A few years ago, Solo-E.com mounted a 6-month press release campaign. Although we spent a lot of time writing what we thought were solid, non-promotional press releases, they just never achieved the results that made it worth the effort, and so we dropped it as a strategy.

But I know that properly written and promoted press releases can definitely work — and maybe if we’d had access to this hot new press release writing tool, we’d have done a better job and gotten the press attention we wanted!

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