Archive: PR

February 18th, 2014
What Two 8-year Olds Can Teach You About Visibility

Shannon Cherry

Although I do so much more than PR, many of you know that publicity is how I made a name for myself starting as a consultant and coach more than 10 years ago! Read the rest of this post »

September 9th, 2013 10th Anniversary Ultimate Giveaway Celebration 10th Anniversary Celebration Ultimate Giveaway


Cary, NC–September 9, 2013 -  In celebration of’s 10th anniversary, more than 25 of the top solo entrepreneur coaches, consultants and mentors have come together for the first 10th Anniversary Ultimate Giveaway. From September 9th to the 27th, solo and small business owners around the world can go to to get free gifts and chances to win personal coaching and consultations, spots in training programs, memberships in group coaching programs and more.

“I’m excited to put together this major event which will help thousands of solo professionals,” says Terri Zwierzynski, owner of, Inc., in Cary, NC, USA. ”Business owners can choose the gifts and prizes they find most relevant to their businesses. We are delighted to celebrate our anniversary by giving to the solo entrepreneur community in this way.”

Founded in 2003, connects Solo Entrepreneurs with the right Information and training to be Successful. Solo-E offers the only international post-graduate certification program for solo entrepreneurs coaches, consultants and mentors to become a Certified Expert.

Some of the gifts that can be accessed at include:

  • Free memberships to coaching groups
  • Ebooks and business kits
  • Group coaching programs
  • Financial planning sessions
  • And more

For ten years, has been one of the leading online resource centers for solo entrepreneurs and self-employed professionals. It exists to promote the practice of solo professionals, and provides education and networking opportunities for members. In addition, it offers marketing opportunities and assistance for entrepreneurs, coaches and consultants who specifically serve the solo entrepreneur market. For more information, visit



Terri Zwierzynski

919-363-5268 (accessible all hours)

June 18th, 2013
Why You Should Get Paid What You’re Worth

Fabienne Fredrickson

Some people wrongly think that you shouldn’t be rewarded financially for living your purpose and being of service to others, especially those who do spiritual or healing work. But this is simply not true. Let me explain.

As you may know, there is a spiritual revolution happening right now in business. It’s an exciting time. The collective consciousness is shifting…AWAY from greed, competition, dishonesty, taking and accumulating for accumulation’s sake…and instead shifting TOWARD authenticity, integrity, love, compassion and being of service. Read the rest of this post »

June 15th, 2013
Building Your Business – Get Out From Behind Your Computer

Fabienne Fredrickson

If you are at the ramp up phase of building your business, let me share the single most valuable piece of advice I can give you:

Get out from behind your computer and meet people!

Many new business owners struggle with many marketing concerns such as naming their business, constructing a website or picking the best niche. But in truth, the most effective steps you can take for building your business is to network like crazy?and speak to groups. Read the rest of this post »

June 11th, 2013
How to Talk About Your Biz (the Cool Way)

Nancy Marmolejo

How do you talk about your business without sounding like a robot?

You know that whole “30 second pitch” thing “they” say you must have? You hate that, don’t you? Does ANYONE sound natural reciting those?

I have an aversion to fakery. The 30 second pitch sets off every button in my being.

Learn how to have a human to human conversation that feels as natural as saying hello. Read the rest of this post »

June 7th, 2013
How to Sound Smarter by Talking Stupider

Professors are smart, but professors are also also boring (except for my animal nutrition professor whose goal was to relate every single lesson to beer).

You don’t have to be boring and stuffy though to position yourself as an expert. Read the rest of this post »

May 28th, 2013
Why Being Completely Unique is Impossible, and How You Can Still Stand Out

This week was Brand Promise week in the Branding Game. To give you a little background this is where we examine what makes participants unique from 4 different angles and find the common thread that becomes foundation of their brand.

What often comes up is that the common thread or what we define as a participants “uniqueness” isn’t actually unique at all and there are other solopreneurs conveying the same message.

The truth is, nothing is ever truly unique. There will always be someone that has already gone before you and that’s ok.

It’s ok because even though your message may be the same, how you deliver that message, how clients experience working with you, and why that message is important to you will be different and they all add up to a unique brand!

Read the rest of this post »

May 27th, 2013
3 Ways to Stand Out From the Crowd

Shannon Cherry

Marketing your business during the summer months can be difficult because just about every other business in your industry will be trying to market and sell as well. Instead of doing the same ole’ thing and trying to market louder than your competitors, do something that stands out.

Here’s a Few Ideas to Get You Going:

Amp Up Your Affiliate Program

Affiliate marketing can boost your business dramatically during the summer season. So, if you have a program, promote it and if you don’t have one, think about creating one.

Read the rest of this post »

May 24th, 2013
The Art Of Pinterest: Simple Ways to Create Stunning Pins

Shannon Cherry

When you first venture onto Pinterest and see all the pretty things that people have Pinned, it can be rather intimidating.

It leaves you wondering how you compete with that as a small business owner? Will you have to hire a team of photographers and graphic designers to create images worth Pinning?

Don’t panic. It’s much easier than it looks. Here are some tips that will have you creating stunning Pins in no time.

  • Take great photos. You don’t have to have a lot of fancy equipment to take Pinterest-worthy pictures, but it helps to have a reasonably good camera. Pay attention to the lighting when you’re shooting, and keep the background free of distractions. For product photos, a solid white background is usually best. If you’re taking pictures of small objects, consider using a lightbox.

Read the rest of this post »

May 22nd, 2013
Turning “Down Time” into “Productive Time”

Shannon Cherry

Waiting. It’s an inevitable aspect of human life and it’s not something that most of us enjoy.

We wait in lines, we wait while our gas tank fills, at traffic lights, in doctor’s offices, to be served at our favorites restaurant, and while waiting to pick up our kids.  Statisticians have estimated that in a lifetime of 70 years, the average person spends at least three years waiting.


But we can use these “down times” to be productive. Waiting doesn’t have to mean wasting time. You can manage your time better by conducting tasks that will assist you in business or things that can save you time at later date.

Read the rest of this post »

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