Planning out what to sell in your coaching business can be fun. There are so many possibilities like one to one coaching (of course), group coaching, masterminds, and of course the holy grail of passive income – information products. Read the rest of this post »
According to many teachers, the very first baby step in creating an online business is to “define your ideal client”. In my system, I usually start people with defining their “unique selling proposition” – the your USP is essentially that “secret sauce” that makes you different from all the other people who do what you do. Read the rest of this post »
When you are building a business, you want a solution for accepting payment online that is reliable and looks professional and trustworthy to clients. At Client Attraction, we have switched providers as we have grown to accommodate different levels of service and higher numbers of transactions. Read the rest of this post »
You can picture just what your life would be like if only you could earn $100,000, $250,000 or even $1 million dollar. You know it’s possible, because you’ve seen countless others do it. And yet every time you try, you end up overwhelmed, frustrated and underpaid. Read the rest of this post »
It’s December and not only is it freezing outside, but it can feel like your potential leads have put a freeze on spending as well.
What’s an entrepreneur to do when the extra December bills start to pile up?
A Holiday Sale of course. Read the rest of this post »
When you are ready to have the sales conversation with people and make sales calls, check your mindset before you even pick up the phone. What I have found works best is to come from your heart and a place of “giving” rather than about hoping to get something from the person on the other end of the line.
Sometimes clients tell me they have trouble closing the sale which often comes with nervousness and fear of rejection. That’s when I want to know what the intention behind the call was. Usually the person is coming from a place of fear – she NEEDS to make a sale and that means she WANTS something from the person. This sets up a lower vibration from the start of the call, even before anyone answers the phone. Read the rest of this post »
Commodities are notoriously difficult to market and promote.
Why? Because the primary driving factor of commodities is price. Why would someone pay $10 for a pound of rice rather than $3? The same could be said for oil, gold, hotel rooms, flights and any number of other products.
Competing as a commodity is virtually impossible. No matter how much you try to differentiate yourself, at the end of the day people still view you as a dime in a dozen and gauge you based on price. Read the rest of this post »
Client Success Story: More Information Doesn’t Equal More Money or Sales
One of my clients is a trainer/ coach with a niche serving women athletes in a specific sport.
He’s great at what he does, well respected, and very accomplished as a coach.
But his offers weren’t selling and he became worried about the growth of his coaching business. Read the rest of this post »
Frustrating isn’t it?
You are talking to an amazing potential client on the phone. They seem very interested in what you have to offer. As you talk, you realize that this is your ideal client. You can really help make a difference in their life. You are both excited about the possibilities. And, then the discussion turns to price – and the stories begin. Read the rest of this post »
If you’re like many entrepreneurs, marketing is something you dread. I’ve found that entrepreneurs typically fall into one of two camps.
1. They create a sales page and wait for ideal clients to throw money at them. If that doesn’t work, they try to mention it a few times on Facebook and Twitter.
2. They market, market, market but they don’t make it to the point where they can actually make an offer or ask for the sale.
Either camp isn’t very effective and tends to lead to a ton of frustration. They feel like they’re investing all this time, energy, and money but not getting any results. Read the rest of this post »