When making a big business decision, I’ve found it helpful to ask myself- What is the financial reward of doing this?  The emotional reward?  The energetic reward?  I write out my answers.

Then I ask myself-  What is the financial cost of NOT doing this?  What is the emotional cost of NOT doing it?  What is the energetic cost of NOT doing it?  I write this out.

As an example, if you are pondering which events to attend this year- why not use this technique? Think about which events speak to what you need right now to move forward.  Are there networking opportunities? Is it small enough for you to get your questions answered? Are the presenters in a place that you want to be?

How will the program help move you forward financially?  Emotionally?  Energetically?  If you DON”T do it, what are you leaving on the table financially?  Emotionally? Energetically?

Test this out with our EXCEL event- for small business owners and entrepreneurs who want outperform in today’s economy http://bit.ly/ccKNE0 and let me know what you think!

Well, the Gulf oil disaster is spurring a powerful moment to make real changes.

I was heartened to read this declaration to emerge from the Gulf oil disaster with a powerful new goal – to end the era of oil and transition to sustainable sources of energy

That’s why I signed the Gulf Declaration that was started by some of the bestselling authors and leaders of our day such as Deepak Chopra, Jack Canfield and Michael Bernard Beckwith. Click here to read it:

http://www.gulfdeclaration.com

It just takes a minute to read and add your signature, which builds momentum towards the goal of energy independence and the creation of a sustainable world .

I hope you can join me in taking a stand and spreading the word!

Did you know that every day is a holiday? Every day, somewhere, someone is celebrating something. And you can be celebrating in your business, too. Use this calendar as an idea starter for all kinds of marketing promotions that you can incorporate into your own business.

So, if you’re looking for an excuse to market your business next month, look no further than these monthly designations and events for the month of August 2010. What creative ways can you build a promotion around one of these events for your business?

We’ve provided listings for the United States, Canada, and for the International Community.

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We have a VERY special opportunity for subscribers (and subscribers-to-be) of Solo-E.com who are ready to skyrocket their business!

As proud sponsors of Nancy Marmolejo’s I Heart My Biz workshop in Anaheim, California, in early June, we have two tickets to give away exclusively to Solo-E subscribers. It’s easy to enter — just sign up for one or more Insider’s Tips and fill out the entry form (details) and you’re entered!

Want to improve your chances of being a winner? Spread the word about Solo-E, I Heart My Biz, and the contest itself, via your blog, newsletter, Twitter, or even by forwarding our newsletter to a friend or giving us a testimonial — and you get more chances to win.

Hurry — the contest ends next Sunday, May 2nd, at midnight PST! I Heart My Biz Contest

Kristen Harris and Catherine Lang-Cline, co-owners of Portfolio Creative in Columbus, Ohio, have won numerous awards over the last year and below, they share how winning awards has helped them promote their business.

1.  Your company, Portfolio Creative, has rapidly gained name recognition and notoriety as a leader in staffing for creative jobs.  Tell us a little about the business and how you got started.

Catherine’s response: Kristen approached me with the idea for the business. At the time I was working as a freelancer and she was curious as to whether or not I would use a service like this. And I had actually worked with a service like this in the past in a different city.  So with Kristen’s contacts, my clients and a couple of laptops, we opened the business. Our past experience allowed us to be specialists in this field as we knew all of the lingo and positions an art or marketing department might need.

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http://basicblogsetup.com/docs/2010BlogPlanningGuide.pdf

It will help you be more consistent and creative in your blogging, as well as allow room for spontaneous posting on current events. No more wondering what in the world to talk about each week or month.

p.s. this is a total freebie – and can be shared with others.

Sorry, the giveaway has ended. Sign up for our newsletter (over there in the left column) for other great solo entrepreneur advice and learning opportunities, and you’ll also get notified of future events like this!

Back in December, as I was watching everyone and their brother announce their Christmas giveaway event, I was struck by how enticing these events are! I mean, everyone likes to get something for free, right? But there were three things that bothered me. First, unfortunately too many of these giveaways were for the same old freebies that are given away all the time. Second, many required signup — I just don’t have time for that and don’t want to clutter my inbox further. And third, they were all happening at the same time.

And so, the Solo-E Post-Resolution Hangover Remedy giveaway event was born! (ends Friday, February 5th, at noon ET)

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You start creating next year’s success NOW. Not later. NOW.

If you don’t know exactly what you are going to put in place to move you into six-figures (and beyond) in the next 12 months then I want you to be on this call because I will be personally coaching you through your MUST HAVE inner and outer marketing plan.

And here’s a hint: You don’t need a fancy website, stellar twitter account or know how to use YouTube. These are great tools, but not the “magic marketing bullet” that you might think.

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I’m just wrapping up the filming of my first pilot of Get it Done, Get it Back with Susie Shina. We are creating the pilot of a reality-based show where we help a mom entrepreneur (aka Metromom) work through a business struggle and a lifestyle struggle.

Within Metromom, I coach women to bring out that brilliance from their business.  Susie works with women to restore their bodies, restyle their lives and reconnect with a passion for ‘the other stuff’.  So we figured that together we bring true balance for working girls!

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It can make good marketing sense to partner with a nonprofit or a cause.

Consider what my marathon friends did when they were raising money to participate in the 3-Day Walk (you walk 60 miles in 3 days to promote breast cancer awareness and raise money for research). They approached a local restaurant called Backburner, which was famous for their cinnamon rolls. For a week, every time someone bought a cinnamon roll, they donated $1 to my friends for their walk.

I personally hadn’t heard of the restaurant, but when I found this out, my husband and I went and had breakfast there (complete with a cinnamon roll of course!)

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