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Archive: Copywriting/Writing

August 22nd, 2014
The Writing Life — Are You Writing Using Your Reserves?

Michele PW

So I launched my new book “Love-Based Copywriting — How to Write Copy that Attracts, Inspires and Invites Your Ideal Prospects to Become Ideal Clients.

As you can imagine, I’m feeling pretty wrung out and spent right now. (Even taking out the emotional reaction to the amazing support and love.) Read the rest of this post »



August 15th, 2014
The Top 9 Writing Tools For Your Biz Blog


If there’s anyone who has some great tips on how to get your business started off on the right foot it’s jeffbullas.com. Read the rest of this post »



August 12th, 2014
7 Essential Elements Of The Perfect Blog Post


Thanks to blog.bufferapp.com we have the 7 essential elements of the perfect blog post: Read the rest of this post »



August 2nd, 2014
Sell With Love Not Fear? YES it IS Possible With Love-Based Copywriting

Michele PW

Direct response copywriting – writing promotional materials designed to get people to take action – is one of the most effective tools you can have in your entrepreneurial toolbox. So why does it have such a bad rap? Read the rest of this post »



July 20th, 2014
The Writing Life – The Fine Art of a Difficult Conversation

Michele PW

This week I’ve been living in a major burst of writing energy and creativity. Book writing is going gangbusters (so far the new book is on track to be out right around Aug 1 or 2 so stay tuned) plus several other super cool projects are starting to come together in my head and I can just see how beautifully everything is going to come together. Read the rest of this post »



July 19th, 2014
The Writing Life – How to Beat Resistance

Michele PW

Last week I wrote about “The War on Resistance” in both my “Writing Life” column and “Life, Biz and the Pursuit of Happiness” column. (Note — the idea of Resistance is inspired by the book “The War of Art” by Steven Pressfield) but what I didn’t cover are the tools to beat Resistance.
Read the rest of this post »



July 17th, 2014
The Writing Life – On a Quest for Inspiration

Michele PW

Today I got up, poured myself a cup of a coffee, got the computer out and sat outside on the back deck overlooking the lake. Eventually (as happens often in Wisconsin) it started to rain so I moved indoors and am now looking at the edge of a little wooded area complete with tall trees and lots of greenery. Birds are chirping and chipmunks are playing.

It’s beautiful, and yet I’m not sure what to say to you today.
Read the rest of this post »



July 15th, 2014
Life, Biz and the Pursuit of Happiness – How Does Resistance Show Up for You?

Michele PW

As I wrote about in The Writing Life, I kept running into Steven Pressfield’s “The Art of War” so I decided to take a closer look at how Resistance was showing up in my life and biz. (If you’re not sure what I’m talking about, definitely take a quick peek at my “Writing Life” post here.)

Now, I’ve always has a good idea how Resistance shows up in my writing — Resistance keeps me from starting. But what I never thought of is how does Resistance show up in my biz? When I’m wearing my entrepreneur hat?
Read the rest of this post »



July 11th, 2014
The Writing Life – The War on Resistance

Michele PW

In the past week or so, I’ve had at least 3 people mention “The War of Art” by Steven Pressfield to me, so I’m taking it as a sign I need to take another look at Resistance.

It’s definitely worth your time to read “The War of Art” if you haven’t since I won’t do justice to it here, but in a nutshell it’s about how Resistance always rears its ugly head when you’re trying to do something good in the world. For instance — Resistance will try to prevent you from following your dream or keep you from doing the work you’re meant to do in the world or get your message or gifts out there in a bigger way.
Read the rest of this post »



July 3rd, 2014
The Writing Life — To Write or Not to Write

Michele PW

So I slammed head first into my own belief.

Several weeks ago, I wrote about how “writer’s write” – so if you’re calling yourself a writer but you aren’t writing, then you’re not a writer. Read the rest of this post »



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