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Archive: Copywriting/Writing

December 15th, 2014
Don’t Know What To Post? Read This Post TODAY!


Picture this with me:

You grab your morning coffee and fire up your computer for the day. You glance at your to-do list. It is long, but you are energized because, well, you are running your own business! And that in itself makes you want to dance a jig (when you’re not so tired from working so hard). But then your eyes get to a hastily scrawled note added after the fact to the page. You sigh deeply. You sigh again because you know you didn’t do it yesterday, you probably won’t do it tomorrow, and you reaaaallly don’t want to do it today. Read the rest of this post »



December 1st, 2014
The Writing Life — Out With The Old…

Michele PW

You need to let go of the old to welcome in the new.

This is something we’ve heard over and over. And, more than that, it makes sense. After all, if there’s no space for the new, where would it fit? Read the rest of this post »



November 20th, 2014
The Writing Life — Life Happens

Michele PW

I had some great intentions to get a lot of writing done.

Unfortunately that’s all it ever amounted to — great intentions. (As in the road to hell is paved with good intentions.) Read the rest of this post »



October 14th, 2014
The Writing Life – Getting Back to Center

Michele PW

Much to my surprise, this week ended up turning into a pretty good writing week.

I got an excellent start on my next book along with completing other writing work (which included my blog posts and updating my website). Read the rest of this post »



October 1st, 2014
The Writing Life — Writing In The Midst Of Chaos

Michele PW

I feel like I’ve gone from one type of chaos to another.

From a family emergency to a very-much-needed house remodel. Right now the kitchen and dining room are torn apart with everything piled in the living room (with still more tearing apart that needs to be done). The downstairs bathroom is also on tap for this round of demolition. Once the downstairs is complete, the upstairs bathroom will be next. Read the rest of this post »



September 26th, 2014
The Writing Life: The Power Of Rituals

Michele PW

Things still haven’t settled down quite yet from my family emergency (which I wrote about in The Writing Life) so unfortunately I’m still not quite back to my old routine. Which means, of course, I’m really not as productive as I want to be. Read the rest of this post »



September 15th, 2014
The Writing Life — Writing Or Living?

Michele PW

In one of my literature classes in college, the professor said something that has always stuck with me.

She said as a writer, you make a choice between living and writing. Read the rest of this post »



September 13th, 2014
Post-Mortem — Anatomy of a Successful Amazon Kindle Book Launch (“Love-Based Copywriting” Book) Part 2 – What Went Wrong?

Michele PW

(You can check out Part 1 right here.)

So, while overall I’m pleased with how the book launch went, there’s no question launching a book on someone else’s platform (in this case Amazon) had its challenges. Here’s a quick summary of everything that went wrong: Read the rest of this post »



September 10th, 2014
Post-Mortem: Anatomy of a Successful Amazon Kindle Book Launch (“Love-Based Copywriting” Book) Part 1

Michele PW

As you can probably imagine, it was an absolutely crazy week with the launch of my new book “Love-Based Copywriting — How to Write Copy that Attracts, Inspires and Invites Your Ideal Prospects to Become Ideal Clients.”

Now that the dust has settled, I thought it would helpful to you, my community, to talk about what went right and what went wrong to help you if you yourself ever choose to do a book launch. Read the rest of this post »



September 6th, 2014
The Writing Life — Sloppy Writing Habits?

Michele PW

I have this picture in my head of a perfect writing day.

I get up, make myself some coffee, take care of the dogs, meditate, eat breakfast, do a little yoga and then sit down to a lovely, long stretch of time where I can write with no interruptions. Read the rest of this post »



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