Facebook is a very rich, multi-media sharing site, and it’s become even more so with the recent switch to Timeline. This new page design places more emphasis on visual content such as images and videos.

So, why does this matter? It’s important because it’s no longer enough to just dump content on your business Page, try to drive up your Fan numbers, and then hope for the best!

Visibility and engagement are more crucial than ever, because they are directly linked to the amount of traffic, credibility and sales you can enjoy from Facebook in your business.

In fact, there is a little-understood algorithm that Facebook uses to determine what content shows up as a Top Story in your friends’ and Fans’ News Feed, and it’s called EdgeRank. The formula looks like this:

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Want more clients?  Make more money? To build your list?.  One of the easiest ways to do that is to get more consistent with your content creation.  For most of us, blogging is the easiest way to do that because you can use the content you create on the blog on all of your social media platforms (Facebook, Twitter, Pinterest and Linked In plus whatever *new* platforms will be evolving in 2013.

Blogging is the secret sauce that will allow you to create a rocking business in 2013!

In the past two years, I have built a beyond six figures business.  Having a coach, doing teleseminars played a part – but I never would have built my list or increased my web traffic to the point where I was effective without blogging.   One of the best ways to get better at blogging is to set some concrete goals (or New Year’s resolutions) for your blog.

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Finding time to send out engaging and clearly-written e-mails is an important part of connecting on-line, whether you’re communicating with friends, customers, or colleagues.  Sometimes, though, technology (in this case, in the guise of text formatting) can offer unanticipated challenges to realizing this goal.  A case in point is an e-mail that we sent to our list last week.

It was about a free call being offered by my friend and colleague Heather Dominick.  I wanted to share it with my list because I know Heather’s work, and this was an excellent opportunity for others to get a taste of what she offers.  Our e-mail, set up in plain text, went out on Tuesday morning and soon after, I discovered that, while it looked just fine on most platforms, on my Mac it included all sorts of strange formatting and confusing characters.

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You’ve done all this work to get people to visit your website, only to have nothing happen.

No sign ups for your newsletter, no inquiries about your products and services, no sales, no nothing.

So what’s the problem? Chances are it has something to do with your copy not engaging your ideal prospects so they want to become your customers and clients.

What can you do to fix that? Well, the simple answer is your copy needs to connect on a deeper level to what your ideal clients find important. The difficult answer is how exactly do you do that. Below are 3 tips to get you started:

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There’s an ongoing debate over the role of permission in sending marketing email to customers you have a pre-existing business relationship with. Although in recent years opt-in list building practices have clearly been on the rise, there is still no clear legal mandate for opt-in as a standard email marketing practice in the US and many countries.

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One of the easiest ways to get additional traffic to your site is to provide guest posts to other people’s blogs.  I’ve found that guest blogging is a great way to engage other people’s audiences and get new people on my e-mail list.  Here are 5 and a half tips to get started with guest blogging:

1. Make sure that your blog is a nice place to visit.

Bloggers who use guest bloggers want to make sure that they have some credibility – since posting someone’s work on your blog is an endorsement of who they are and what they do.  Make sure that your blog has a nice, clean design, that links work, that your content is interesting and relatively free of spelling and grammar errors.

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Using keywords in your blog posts is one way to make sure that your audience sees your posts. I know there is a lot of confusion about keywords (and many people who will charge you a lot of money to find them for you).

Quite simply, keywords are just the words that people type into Google or their search engine of choice to find you. One of the best ways to find keywords (besides using the google keyword tool) is to join forums and facebook groups with your ideal clients — take note of the words they use to describe their problems. Those are likely to be excellent keywords for you.

The search engines choose the sites to bring up based on the words that are on the site, in the headlines, attached to images, etc. It used to be that you could get a good search engine ranking just by using keywords. The search engines have gotten more sophisticated, so there is more involved. Still, there is absolutely nothing to lose by making sure that your content is very relevant to your target audience.

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You begin by doing a ton of research. You find a great topic. You spend all that time writing, and it doesn’t come easy.

Then no one reads your blog.

And the following week, it starts all over again. It’s incredibly frustrating.

Everyone swears that if you blog frequently and write about interesting subjects, it will build up your business.

Well, here are a few things you want to make sure you’re NOT DOING if you want people to actually read your blog.

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One question I get from clients all the time is, “How do I connect with ideal prospects though online sales pages in a way that is authentic, creates a heart-to-heart connection AND generates income?” Then I love to share my five proven steps to EnergyRICH® Soul-filled selling success so you can easily create attention-grabbing headlines and Soul-filled, income generating sales pages (over and over again!)

The most important thing you want to have at the top of your sales page is a headline that grabs your ideal client’s attention right away. An attention-grabbing headline is vital to not only getting your ideal client’s attention but it is also the number one thing that keeps them on the page and reading your Soul-filled sales message.

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It’s helpful to remember that “creating copy” is just the same as the more traditional phrase of creating “advertising materials.”

Here are 7 Key points to keep in mind when creating effective copy that will instantly engage your ideal client and as a result create soaring sales – so you can make a Considerably Huge™ difference in the world!

1. Copy is your message in print.

- Be sure it’s connected to your Core Value Offer and that it truly has the energy of who you are and what you stand for.

2. People are primarily tuned into the radio station “WIIFM” (What’s In It For Me?).

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