Blog Archive: Copywriting/Writing


The Writing Life – What Are Your Readers Really Buying?

There’s a saying in the fiction writing world, that goes something like this (and unfortunately I don’t know who first said it).

Your first paragraph is what gets people to buy that book. Your last paragraph is what gets people to buy your next book.

By Michele Pariza Wacek (Michele PW)


Four Tips For Generating Great Blog Post Ideas

You know you need to continually provide compelling, useful content for your newsletter, ezine, or blog. But sometimes it can be a challenge to keep things fresh. When you’re head’s-down in the thick of managing your business, coming up with interesting and valuable topics can be the last thing you want to deal with.

By Sophie Zollmann


Life, Biz and the Pursuit of Happiness – Your Biggest Strengths Are Your Biggest Weaknesses

In some ways, I’ve had it easy as an entrepreneur.

One of those ways is how my passion for writing has dominated both my life and work.

By Michele Pariza Wacek (Michele PW)


A Secret Game for Blog Content Strategy

One of the hardest actions to take is sitting down to work on social media for your business and sometimes hardest of all: taking the time to write a blog post. Yet writing these posts consistently for your website, your followers, and prospect clients is crucial to establishing your voice, your expert status, and foundational content that remains on the web for years, just waiting to be found.

By Karen Yankovich


The Writing Life – Can a Broken Writing Plan Lead to Success?

As I was getting ready to write this post, I took a look at what happened to my writing plan and goals for 2014.

You see, in 2014 had a VERY aggressive plan, wanting to complete a number of books along with regularly writing on the blog. (And when I mean writing regularly on the blog, I mean a regular schedule of nice, long, juicy blog posts).

By Michele Pariza Wacek (Michele PW)


The Writing Life — New Year, New You

Yep, the Writing Life is back along with the rest of my blogging. (And you can read more about my hiatus from my biz/entrepreneur side right here.)

By Michele Pariza Wacek (Michele PW)


A Secret Game for Blog Content Strategy

One of the hardest actions to take is sitting down to work on social media for your business and sometimes hardest of all: taking the time to write a blog post. Yet writing these posts consistently for your website, your followers, and prospect clients is crucial to establishing your voice, your expert status, and foundational content that remains on the web for years, just waiting to be found.

By Karen Yankovich


Don’t Know What To Post? Read This Post TODAY!

Picture this with me:

You grab your morning coffee and fire up your computer for the day. You glance at your to-do list. It is long, but you are energized because, well, you are running your own business! And that in itself makes you want to dance a jig (when you’re not so tired from working so hard). But then your eyes get to a hastily scrawled note added after the fact to the page. You sigh deeply. You sigh again because you know you didn’t do it yesterday, you probably won’t do it tomorrow, and you reaaaallly don’t want to do it today.

By Karen Yankovich


The Writing Life — Out With The Old…

You need to let go of the old to welcome in the new.

This is something we’ve heard over and over. And, more than that, it makes sense. After all, if there’s no space for the new, where would it fit?

By Michele Pariza Wacek (Michele PW)


The Writing Life — Life Happens

I had some great intentions to get a lot of writing done.

Unfortunately that’s all it ever amounted to — great intentions. (As in the road to hell is paved with good intentions.)

By Michele Pariza Wacek (Michele PW)

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