Blog Archive: Copywriting/Writing


Stuck on What to Post About? Your Creative Guide to Intelligent Posting

I don’t know about you, but some days I struggle with finding creative, interesting topics to post about on social media. So many platforms yet so little time. So little time in a busy entrepreneur’s life to make an impact let alone to actually decide what you want to talk about that day (or multiple times that day in the case of Twitter).

So to address that frustration, today I want to talk about: 3 Creative ways to find topics to fill your social media posting queue every day.

1. Bookmark Question and Answer Sites

One of my favorites is Quora. It is actually filled with good questions and thoughtful answers that make you think. You can adjust your settings to pick what topic areas you would like to receive their feeds. Make it niche specific if you can and you are ready to rock and roll when an engaging question comes up! Another option is Reddit where everything (and I do mean everything) is discussed.

2. Use RSS feed tools like Feedly

To capture and organize important blogs that a) you like to read and b) carry important information for your business niche. Share valuable information by repurposing others’. You don’t need to know everything nor do you need to post something every day that is unique. Sharing other’s stuff is a great way to get the job done. Feedly has a great feature that allows you to organize all of your important blogs by topic so you know exactly where you need to go AND allows you to post directly to all of your social media platforms that you link. One stop shop bing bang boom – you’re done!

3. Set Google Alerts to put Google to work for you!

With Google Alerts you can monitor the web for interesting content, but it doesn’t stop there. When you set an alert you will be notified of trending topical articles based on your alert subject and headline, as well as questions posted on the web that are niche specific to you. One of the best and quickest ways to be branded an expert is to find these questions and post your expert answers linking to your website driving traffic back to you. Also use this tip to discover new markets, new trends, new emerging niches related to your business that you could jump on, get ahead of, and start expanding your expertise.

When using Google Alerts: (Via Google help)

  • Try to be as precise as possible. The more precise your search terms are, the more relevant your alerts will be.
  • Use quotes around a group of words if you are looking for them together. For example, [“White house”].
  • Use a minus sign (-) in front of words that you want to exclude. For example, [paris -texas].
  • Use the site: operator to limit your search to specific sites. For example, [congress site:nytimes.com].

Set and create as many alerts as you like. Delete or refine them as you go and as you start to learn what search terms bring you the best results online.

If you use these three ideas in conjunction with your regular posting (linking to your blogs, promotional posts, and foundational content) you can truly create a consistent presence with minimal effort.

We all need to be on social media, we all need to be visible, and we all need to take time to actually run our business. I recognize that because I too am trying to “do-it-all” just like you. I challenge you to pick one of these ideas to implement today. Don’t wait, don’t add it to your to-do list, just do it. You will be glad you took a little time out from your business to streamline your marketing plan and reduce social media headaches today. And in the end that is my eternal hope for you: may social media be headache free and profitable!

Need some help with how to set up Google Alerts?
Trying to pick what topics to organize in Feedly?
Still not sure how to use Quora or why?

Join me in my LinkedIn group! I’m available to answer these questions and any more you have.

By Karen Yankovich


Creativity Jolt – Ditch the Booze

What?!?! Did you really read what you just read???

Yep, I’m advocating taking a break from your glass of wine, beer or cocktail and see what happens with your creativity.

By Michele Pariza Wacek (Michele PW)


The Writing Life — Take the Pressure Off and Just Create

I’ve been feeling the call to start another novel.

This is on top of working on my next nonfiction book, blogging several times a week, and let’s not forget copy-writing for clients and my own biz.

By Michele Pariza Wacek (Michele PW)


5 Top Tips For Proofreading

When you’re writing for your business, you must proofread carefully to make sure no embarrassing mistakes are published. Even if you’re an excellent writer – and not everyone is – you might not be the best typist. Plus, many spell-check programs usually won’t catch errors that are correctly spelled homophones (such as they’re/their/there).

By Sophie Zollmann


The Writing Life – What Writer’s Block May Be Telling You

I had great intentions to dig into my next book, and, well — you know what they say about great intentions.

By Michele Pariza Wacek (Michele PW)


The Writing Life – What Are Your Readers Really Buying?

There’s a saying in the fiction writing world, that goes something like this (and unfortunately I don’t know who first said it).

Your first paragraph is what gets people to buy that book. Your last paragraph is what gets people to buy your next book.

By Michele Pariza Wacek (Michele PW)


Four Tips For Generating Great Blog Post Ideas

You know you need to continually provide compelling, useful content for your newsletter, ezine, or blog. But sometimes it can be a challenge to keep things fresh. When you’re head’s-down in the thick of managing your business, coming up with interesting and valuable topics can be the last thing you want to deal with.

By Sophie Zollmann


Life, Biz and the Pursuit of Happiness – Your Biggest Strengths Are Your Biggest Weaknesses

In some ways, I’ve had it easy as an entrepreneur.

One of those ways is how my passion for writing has dominated both my life and work.

By Michele Pariza Wacek (Michele PW)


A Secret Game for Blog Content Strategy

One of the hardest actions to take is sitting down to work on social media for your business and sometimes hardest of all: taking the time to write a blog post. Yet writing these posts consistently for your website, your followers, and prospect clients is crucial to establishing your voice, your expert status, and foundational content that remains on the web for years, just waiting to be found.

By Karen Yankovich


The Writing Life – Can a Broken Writing Plan Lead to Success?

As I was getting ready to write this post, I took a look at what happened to my writing plan and goals for 2014.

You see, in 2014 had a VERY aggressive plan, wanting to complete a number of books along with regularly writing on the blog. (And when I mean writing regularly on the blog, I mean a regular schedule of nice, long, juicy blog posts).

By Michele Pariza Wacek (Michele PW)

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