Blog Archive: Marketing Essentials


Case Study: Does Love-Based Online Marketing Really Work?

Are you turned off to traditional Internet marketing launches, but you don’t think there’s another way to successfully launch your products and services?

Traditional Internet marketing launches can be exhausting and draining — not to mention make you feel like a pushy Internet marketer. But what else is there? Can you REALLY launch your products and services using Love-Based Online Marketing and make money at it? Or this all a lot of pretty talk with no results to back it up?

By Michele Pariza Wacek (Michele PW)


How to Structure Your Lead Magnet’s Content

Lead magnets are KEY if you want to build a list and grow your business online.

You’ll need to make yours more attractive than, “Sign up for my list for all the latest updates!” Or,“Sign up for my newsletter!”

That won’t get you very far.

You’ll want to give people something that they truly can’t resist like a free report or a video series teaching them something they’d be interested in.

By Christine Gallagher


Video Podcast: How To Create a Webinar That Converts

In this week’s episode, I show you how to create webinars that convert. If you find your webinars are not working the way you would like them to, this episode is for you. Even though I talk about “webinars” throughout the video, a lot of the tips given will also work for teleseminars and talks as well.

Listen to my tips, and start selling on your webinars, instead of just building your list.

By Michele A Scism


Here’s How to Be Seen as a Leader Online

You know those people you see online who just seem to lead the way?

They’re respected, heard and admired.

They might even be seen as controversial at times for taking a stand.

With the online space noisier than ever, it’s even more important for us as business owners to break away from the pack. Having a “USP” (Unique Selling Proposition) is one thing – but that by itself is old school. People are MUCH MORE drawn to those who are willing to take a stand.

So, WHAT DO YOU STAND FOR?

By Christine Gallagher


Marketing as a Divine Tool?

I cannot pretend to be or do anything that I am not.

And there is a vital component to my experience of success that I want to share with you, even though it feels a little edgy to do so.

If this conversation makes you uncomfortable, it’s ok. This is simply the truth of what has allowed me (and our students) to shift from struggling in business to experiencing absolute abundance.

By Fabienne Fredrickson


To Succeed, Do This Every Day

I’m feeling a bit nostalgic today, because we have BIG changes in the works for 2016 (which also means a big positive direction for our business).

In fact, I am certain that this is a tipping point year for us here at The Client Attraction Business School. We just had hundreds of people enroll in our Mindset Mastery Course, and over 4,000 people were introduced to the importance of this concept.

By Fabienne Fredrickson


Video Podcast: How to Create An Effective Newsletter

I have had so many questions about how to create effective newsletters – a newsletter that gets opened – a newsletter that actually accomplishes something!

By Michele A Scism


Video Podcast: Where To Spend Your Marketing Time and Money in 2016

This is the time of year when marketing experts come out with videos with titles like “What’s Hot in Marketing in 2016” or “What You Should Be Focusing On in 2016”.

Once again, I’m calling B.S. on this. Paying attention to this type of post, it’s a sure way to get derailed and lose months of momentum and profit in your business.

By Michele A Scism


A Free Way To Send Emails For Up To 2000 People On Your Mailing List!

A couple years ago, I joined a program where I needed a different email service to capture email addresses than my main service (for reasons that are not relevant to this conversation). With this new program, I received hundreds of new emails per year, so it was worth it to set up a parallel system.

By Karen Cappello


My super FUN interview with Holly Chantal, about Branding!

I wanted to give you a heads up about a super FUN and gem packed interview that I did with my friend, Holly Chantal of The Land of Brand®.

By Karen Cappello

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