Blog Archive: Marketing Essentials

Blogging 101 For Entrepreneurs

You know how blogging can drive traffic to your website, but did you know that writing blog posts can be fun and easy? No, really! Here are a few simple rules that, when followed, can pave the path for a smooth and pleasant blogging experience. Enjoy!

By Sophie Zollmann

Book The Best Event Venue

The venue you choose can make or break your business event. Meetings can be deathly boring, retreats can feel impersonal, and even holiday parties can be dull when held in stodgy, corporate conference rooms. Successful events cater to the needs and tastes of attendees, so it’s essential to keep your clients in mind when booking a venue.

By Sophie Zollmann

Survey Says: Get Some Help!

A great way to connect with your clients and make them feel listened to is to send them a survey. Asking for their feedback on a few questions is both flattering to them, (you’re soliciting their valuable opinion) and useful to you (you get to learn more about what they want and need).

By Sophie Zollmann

Drowning in Applications? Let Your VA Process Them!

Isn’t it a great feeling when your coaching program is flooded with applications? You know you’re really delivering a valuable service that people need and want, and they are willing to pay for it. Hooray for you! But…

By Sophie Zollmann

One Powerful (And Overlooked) Way to Create Community

In a previous post, I started the conversation talking about what people are really buying from you and how you can package your offerings to make them even more enticing to your ideal clients.

What I wanted to dig into today is the whole notion of creating community, in particular one super powerful way to help you get started. But before that, let’s begin with a few words about community and why it’s so valuable.

By Michele Pariza Wacek (Michele PW)

Ontraport vs. Infusionsoft (and How To Make Big Decisions)

So, this post has been bouncing around in my head for a little while. And it’s time to share because I know how easy it can be to chuck your power and your expertise out the window and instead sit in the Land Of Indecision. It’s easy to do that AND it’s not your genius work.

By Krista Martin

The One Big Step To Take Before You Rebrand

Rebranding your business is a very big step and sometimes it’s a little scary. You’ve made a name for yourself in one area and that has taken time, money and plenty of blood, sweat and tears. You’re invested in your core story and the services that fit with it.

By Fabienne Fredrickson

The Difference Between Brand & Branding and Why It Matters
Today’s guest is Jena Rodriguez of and this interview tackles the foundational mistake that a lot of new entrepreneurs make in their business.
By Meredith Eisenberg

Does Your Marketing Message Attract Your Ideal Clients?

Here’s how it works: there are two ways to position your copy when creating your marketing message.

1. Try to inspire people invest in the solution you offer
2. Focus on the pain prospects feel about their situation

By Fabienne Fredrickson

How To Play To Your Strengths When Marketing & Branding

Today we’re interviewing Danielle Louise Ross of Brand Y-O-U. She is an actress turned coach turned marketing guru, and she gives some really good hints for businesses on how to really hone your message and really play to your strengths to get those first couple of clients in your business. She’s also really hot on networking in terms of finding new clients, so if you’re a networker, there’s some good stuff here for you, too.

By Meredith Eisenberg

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