Blog Archive: Marketing Essentials


Video Podcast: Marketing Tips I Learned From Pitbull

Here’s a marketing tip I learned from Rapper Pitbull – and many other Rappers. Have you noticed how brilliant Rappers are when it comes to marketing? Here are two important lessons that I learned from Rappers in general and Pitbull in particular, that could have big implications for you in your business.

By Michele A Scism


5 Signs It’s Time to Rebrand

I recently underwent a rebranding and it’s been a tremendous experience.

It took me a while to decide to rebrand and then to get my new branding out there. But now that it’s done, I couldn’t be happier.

By Cindy Schulson


What Happens When You Don’t Get Paid

What happens when you don’t get paid? Working for yourself is fantastic because you are your own boss, you do work that you enjoy, and your earning potential is limitless. But that’s the catch – it’s potentially limitless. The reality is that sometimes clients pay late or don’t pay at all, and your cash flow suffers and your income is stunted. One of the few things small business owners DO miss about working for someone else is the regular bi-monthly paycheck.

By Sophie Zollmann


10 Holiday Marketing Ideas

Do you have a plan in place in your business to make the most of this holiday season? In this week’s success strategy, I’m sharing 10 simple holiday marketing ideas for you to choose from. Enjoy!

By Dana D'Orsi


5 Holiday Marketing Mistakes to Avoid

Ahh… Thanksgiving is this week in the U.S. Didn’t it seem like just yesterday it was Halloween? How do the holidays sneak up so quickly? Before you know it, it will be 2015. Time flies when you are working hard.

In the midst of all the holiday hustle and bustle, travel and family vacations and visits, it is so tempting to put your marketing (or your entire business) on hold from now until December 26 (when you start frantically planning for next year). You KNOW this is a big mistake, right?

By Meredith Eisenberg


Calendar Management

If your business has you constantly moving, it can be difficult to find the time to maintain your calendar, confirm appointments and set reminders. And that can lead to unintentional blunders or embarrassing mistakes. But with just a little advance planning, you can make the time for everything you need to do – including precious personal time!

By Sophie Zollmann


Why You Should Start a Podcast Now

Podcasting, Isn’t that so 2007? Actually, it’s back with a vengeance. People are discovering podcasts as a way to have more control over what they listen to on the way to work, in the gym, on a jog. As the 50 million people who listen to podcasts know, there is a treasure trove of free (and entertaining) information waiting for you in your smartphone or car radio.

By Meredith Eisenberg


Let Your VA Do Your QA!

Don’t you love shopping, reading and connecting with people online? Me, too. It saves so much time to be able to handle all those things from home or on the go. But what happens when links on a website are broken? Or when an online store’s checkout process fails?

By Sophie Zollmann


Are You Telling The RIGHT Stories?

We moved across town several years ago and the first thing that I wanted to do was to repaint the interior of my house. I wanted it feel like “ours”.

So, I called the painter that did work for us previously. He came by, gave us a quote and started painting for us a few days later.

By Krista Martin


Want To Easily Send a Demonstration of a Process or Procedure? Well, You Can…and It’s FREE!

Jing by TechSmith is a service that lets you capture basic video, still images, and even animation and share them on the web.

By Karen Cappello

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