Blog Archive: Marketing Essentials

How To Write Great Marketing Emails

Most entrepreneurs rely heavily on email marketing to fill their programs and sell their services and products. Email is great because it’s trackable, fast, and costs you nothing in paper or postage.

By Sophie Zollmann

Marketing Basics: 4 Essentials

When you’re marketing to clients, no effort you put forth will get off the ground unless you understand some very simple marketing concepts. These tips will help you connect and understand your clients and connect with them in a meaningful way. Once you get your mind around these, conversations with clients and prospects will suddenly make connections, develop relationships, and increase sales.

By Sophie Zollmann

Back It Up, Baby!

Do you back up your computer files regularly? If not, you’re vulnerable to computer crashes, file loss, and serious destruction to your business. It’s really important to back up your files to an external hard drive or online back-up service, but sadly, too many people don’t even think about it until it’s too late.

By Sophie Zollmann

What Is Your Personal Brand?

You may not realize it, but people don’t just work with you because of your splashy (or not) business brand.

Many, actually most, will actually hire you or buy your products because of how you show up in the world, meaning, what you stand for and who you are as a person. That’s called your personal brand and it’s where the big bucks are.

Do you know what yours is yet? How are you strategically using it online? This new 4-minute content video I put on my blog will show you how to craft yours authentically:

By Fabienne Fredrickson

Blogging 101 For Entrepreneurs

You know how blogging can drive traffic to your website, but did you know that writing blog posts can be fun and easy? No, really! Here are a few simple rules that, when followed, can pave the path for a smooth and pleasant blogging experience. Enjoy!

By Sophie Zollmann

Book The Best Event Venue

The venue you choose can make or break your business event. Meetings can be deathly boring, retreats can feel impersonal, and even holiday parties can be dull when held in stodgy, corporate conference rooms. Successful events cater to the needs and tastes of attendees, so it’s essential to keep your clients in mind when booking a venue.

By Sophie Zollmann

Survey Says: Get Some Help!

A great way to connect with your clients and make them feel listened to is to send them a survey. Asking for their feedback on a few questions is both flattering to them, (you’re soliciting their valuable opinion) and useful to you (you get to learn more about what they want and need).

By Sophie Zollmann

Drowning in Applications? Let Your VA Process Them!

Isn’t it a great feeling when your coaching program is flooded with applications? You know you’re really delivering a valuable service that people need and want, and they are willing to pay for it. Hooray for you! But…

By Sophie Zollmann

One Powerful (And Overlooked) Way to Create Community

In a previous post, I started the conversation talking about what people are really buying from you and how you can package your offerings to make them even more enticing to your ideal clients.

What I wanted to dig into today is the whole notion of creating community, in particular one super powerful way to help you get started. But before that, let’s begin with a few words about community and why it’s so valuable.

By Michele Pariza Wacek (Michele PW)

Ontraport vs. Infusionsoft (and How To Make Big Decisions)

So, this post has been bouncing around in my head for a little while. And it’s time to share because I know how easy it can be to chuck your power and your expertise out the window and instead sit in the Land Of Indecision. It’s easy to do that AND it’s not your genius work.

By Krista Martin

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