A couple of years ago, I decided to do something dramatically different in my business: I stopped putting equal effort and time into marketing everything, and I put more focus and effort into where the majority of my revenue was coming from.
On the surface it sounds logical, right?
Well, logical doesn’t always mean easy, and I had made my life very difficult by being busy, busy, busy – without the increased income to show for it. (Considering how darn hard I was working!)By Christine Gallagher