Blog Archive: Marketing Essentials

Drowning in Applications? Let Your VA Process Them!

Isn’t it a great feeling when your coaching program is flooded with applications? You know you’re really delivering a valuable service that people need and want, and they are willing to pay for it. Hooray for you! But…

By Sophie Zollmann

One Powerful (And Overlooked) Way to Create Community

In a previous post, I started the conversation talking about what people are really buying from you and how you can package your offerings to make them even more enticing to your ideal clients.

What I wanted to dig into today is the whole notion of creating community, in particular one super powerful way to help you get started. But before that, let’s begin with a few words about community and why it’s so valuable.

By Michele Pariza Wacek (Michele PW)

Ontraport vs. Infusionsoft (and How To Make Big Decisions)

So, this post has been bouncing around in my head for a little while. And it’s time to share because I know how easy it can be to chuck your power and your expertise out the window and instead sit in the Land Of Indecision. It’s easy to do that AND it’s not your genius work.

By Krista Martin

The One Big Step To Take Before You Rebrand

Rebranding your business is a very big step and sometimes it’s a little scary. You’ve made a name for yourself in one area and that has taken time, money and plenty of blood, sweat and tears. You’re invested in your core story and the services that fit with it.

By Fabienne Fredrickson

The Difference Between Brand & Branding and Why It Matters
Today’s guest is Jena Rodriguez of and this interview tackles the foundational mistake that a lot of new entrepreneurs make in their business.
By Meredith Eisenberg

Does Your Marketing Message Attract Your Ideal Clients?

Here’s how it works: there are two ways to position your copy when creating your marketing message.

1. Try to inspire people invest in the solution you offer
2. Focus on the pain prospects feel about their situation

By Fabienne Fredrickson

How To Play To Your Strengths When Marketing & Branding

Today we’re interviewing Danielle Louise Ross of Brand Y-O-U. She is an actress turned coach turned marketing guru, and she gives some really good hints for businesses on how to really hone your message and really play to your strengths to get those first couple of clients in your business. She’s also really hot on networking in terms of finding new clients, so if you’re a networker, there’s some good stuff here for you, too.

By Meredith Eisenberg

Branding From the Inside Out

I hired a graphic artist to create a logo for a new program I’m launching and when she sent me the first draft I realized I had made a big mistake.

By Cindy Schulson

Do You Find Your Niche Or Does Your Niche Find You?

Figuring out a niche is perhaps one of the most perplexing and nerve-wracking things for a new coach. Some marketing experts will say you choose a niche. Others say to decide on a niche.  And still others say you must find your niche.

By Karen Cappello

Video Podcast: Marketing Tips I Learned From Pitbull

Here’s a marketing tip I learned from Rapper Pitbull – and many other Rappers. Have you noticed how brilliant Rappers are when it comes to marketing? Here are two important lessons that I learned from Rappers in general and Pitbull in particular, that could have big implications for you in your business.

By Michele A Scism

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